Company type | Private |
---|---|
Industry | Beverage & Acoholic |
Founded | 1989 |
Founder | Dr Kwabena Adjei (President & Group Chairman) |
Headquarters | , |
Area served | Worldwide |
Products | Storm Energy Drink, Alomo (Gold, Black, Silver, Bitters), K20 Wisky, Royal Drinks(Apple,Cola,Orange,Lemon Splash,Honey Bee), Tonic Wine, Carnival Strawberry, Kalahari Bitters, Veraldo, Hi5 ChocoMalt. |
Number of employees | 580 (2017) |
Website | http://kasapreko.com |
Kasapreko Company Limited (KCL) is a Ghanaian ISO 22000:2005 certified indigenous manufacturer and producer of alcoholic and non-alcoholic drinks. Alomo Bitters a herbal based alcoholic drink is KCL's flagship product.0537161294. [1] Kasapreko was 6th according to the 2012 Ghana Club 100 rankings. [2] In 2017 KCL was awarded top Ghanaian company in the competitive beverage sector by the Association of Ghana Industries. [1]
Kaspreko was started in 1989 by Dr Kwabena Adjei [3] a Ghanaian businessman at Nungua in the Greater Accra Region of Ghana to provide quality and affordable drinks to Ghanaians. [1] [4]
KCL Key brands include:
In 2020, the company decided to go into mass production of alcoholic hand sanitizers to fight against the novel coronavirus as result of shortage in the market. [3] [9]
Kasapreko won the Outstanding Alcoholic Beverage Company of the Year at the 2019 West Africa Business Excellence Awards (WABEA). [10] In 2020 the company was one of twelve businesses that picked up honorary awards at the ninth Association of Ghana Industries (AGI) Ghana Industry and Quality Awards. [11]
On July 24, 2018, the company awarded one of Ghana's female influential movie stars Nana Ama Mcbrown the ambassadorial deal to promote their Royal Drinks product. The Royal products include Royal Apple, Royal Orange, Royal Cola, Royal Honey Bee, Royal Lemon Splash [12]
Diana Hamilton also has been unveiled as the new brand ambassador for Awake Purified Drinking Water. [13] The signed partnership deal would see the gospel award-winning musician promote the product to the companies' consumers.
In September 2017, the 'Kakai' hitmaker, Shatta Wale was unveiled by the KCL as the brand ambassador for Storm Energy Drink [14] at a thrilling atmosphere in Achimota Retail Center. The unveiling witnessed a trooping number of fans coming to embrace the occasion as it was one of the many milestones for the company. At the unveiling, the appointed ambassador made the following claims as quote “I want Ghanaians to be proud of things produced in the country. I accepted storm energy drink because it was made in Ghana. I would like Ghanaians to patronise the drink and products from Kasapreko even when they are outside the country,” he added. [15] On 19th July, 2023, the KCL awarded a contract renewal to Charlies Nii Armah popularly known as Shatta Wale as the brand ambassador for Storm Energy Drink. [16] [17]
A bitters is traditionally an alcoholic preparation flavored with botanical matter for a bitter or bittersweet flavor. Originally, numerous longstanding brands of bitters were developed as patent medicines, but now are sold as digestifs, sometimes with herbal properties, and as cocktail flavorings.
Felicity Ama Agyemang, also known as Nana Ama McBrown, is a Ghanaian actress, TV show hostess, and music composer. She rose to prominence for her role in a television series titled Tentacles. Later, she found mainstream success following her role in the Twi-language movies " Asoreba" and "Kumasi Yonko". She was the host, of the television cooking show McBrown Kitchen and an entertainment talk show United Showbiz on UTV until March 2023 when she moved to Media General. She is a TV show hostess on Onua TV for the Onua Showtime program.
Michael Owusu Addo, known professionally as Sarkodie, is a Ghanaian rapper, songwriter, and entrepreneur from Tema. He started rapping at a young age and has since become a household name in the Ghanaian and Global music industry. His contributions to the Ghanaian music industry have earned him numerous accolades, including the Vodafone Ghana Music Award (VGMA) for "Artiste of the Decade". He was announced the first winner of BET's Best International Flow Artist at the 2019 BET Hip Hop Awards. He is also considered one of the major proponents of the Azonto genre and dance and as the most successful African rapper of all time. Due to the variety of musical genres. he can perform in, Sarkodie is referred to as a "multifaceted rapper" and frequently raps in his native language, Twi.
Charles Nii Armah Mensah Jr., is a Ghanaian reggae-dancehall artist. He is known by his stage name Shatta Wale, formerly Bandana. His best-known singles are "Dancehall King", "My Level" and "Taking Over". He is also known for "Already" from Beyoncé's The Lion King: The Gift, which also featured Major Lazer. His song "Dancehall King" earned him the Artiste of the Year at the 2014 edition of the Vodafone Ghana Music Awards. Wale is also an actor who appeared in the films Never Say Never,The trial of Shatta Wale and Shattered Lives. Wale's 2004 recording "Moko Hoo" was nominated for a Ghana Music Award.
Livingstone Etse Satekla, better known by his stage name Stonebwoy, is a Ghanaian Afropop, Afro-dancehall and reggae musician.
Desmond Kwesi Blackmore, known by his stage name D-Black, is an anglophone hip-hop and Afrobeat musician and entrepreneur from Ghana. He has been described as "a successful entertainment mogul"
Alomo Bitters is a herbal based alcoholic drink produced in Ghana by Kasapreko. It is popular not only in Ghana but also in Nigeria, Togo, Ivory Coast South Africa and Burkina Faso. Its popularity has led to a lot of counterfeit production.
Martin King Arthur, popularly known as Kofi Kinaata, is a Ghanaian musician and songwriter from Takoradi. Known for his Fante rap and freestyle, he is often referred to by the moniker of Fante Rap God (FRG).
Mujahid Ahmed Bello known by his stage name Fancy Gadam, is a Ghanaian afropop, dancehall and reggae musician. In 2017, he won Ghana Music Awards for Best New Artist and in 2020, he was named BestAfrobeat Entertainer at the International Reggae and World Music Awards.
Kofi Amoako, known professionally as DJ Vyrusky, is a Ghanaian disc jockey, he was the Commercial Media Manager at EchoHouse, before he becoming a full-time DJ on Starr Drive in 2014. He is currently the 2017 Ghana DJ Awards Best DJ of the Year and Best DJ from the Ghana Music Honors.
Nyantakyi Kusi kojo Emmanuel,, known by his stage name Kojo Manuel, is a Ghanaian radio host, Event MC, and artist. He presently works at YFM Ghana, where he is the host of the late weekday afternoon program "The DrYve of Your LYfe".
Francisca Gawugah known by the stage name Sista Afia, is a Ghanaian singer and songwriter from Accra. She gained recognition following the release of her single "Jeje", which features dancehall artist Shatta Wale and Afezi Perry.
After The Storm is a studio album by Ghanaian reggae-dancehall singer Shatta Wale, released by Shatta Movement Music Production on April 29, 2016. Upon its release, it was made available for digital download. On 6 May 2016, the 22 songs, 1 hour and 18 minutes long album was made available for purchase on iTunes.
John Kwesi Dosunmu-Mensah better known as M.O.G Beatz, is a Ghanaian record producer who specializes in Afro-pop, Hip hop, Afrobeats, R&B, Hiplife, Fuji and Highlife.
Dennis Nana Dwamena, known by his stage name KiDi, is a Ghanaian singer-songwriter. He is known for his contributions to the genres of afrobeats and high-life.
Isaac Chukwu Udeh, popularly known as Chukwu the painter, is a Ghanaian painter, live painter, and performance artist. He is known for his reverse painting and has exhibited at Ghana Banking Awards in 2016 and 2017. His artwork exhibitions was unveiled at the MTN Heroes of Change 2019. He is known for his tribute painting for the late UN Secretary General Kofi Annan, Kobe Bryant and Gianna Bryant.
Gideon Akwasi Wiafe also known as Nana Kwasi Wiafe is a Ghanaian international fashion model, stylist and creative director. He is the founder of ThouArtKwasi, a high fashion styling brand that seeks to create high end fashion editorial looks and esthetics that reflects the stories of individuals and brands in Ghana and other African countries.
Andy Dosty, born Andrew Amoh, is a Ghanaian disc jockey and radio presenter with Multimedia Group Limited. In 2017, he took over as the host of Daybeak Hitz on Hitz FM. He is a recipient of the 2019 National Communications Awards Radio Personality of the Year.
JEMIMA ANNOR YEBOAH, better known by the stage name Jayana, is a Ghanaian contemporary gospel singer, songwriter and entrepreneur. She was adjudged the female vocalist of the year in 2020 at the Ghana Urban Gospel Music Awards.
Mona Faiz Montrage better known by her stage name as Mona 4Reall or Hajia4Reall is a Ghanaian socialite, model, musician, businesswoman and accused fraudster.