Background
Nick Mason and Phil Tidy,producers of the film,were approached by Maya Jenkins at Universal Pictures,who offered to help with the promotion of the film soundtrack. They came up with the idea of releasing a mainstream tie-in video for the track,featuring Paloma Faith,and an underground internet video,which features Deacon and Bashy only. The song was written and produced by Alex "Cores" Hayes,who also features in the video. The video was directed by Nick Mason,and produced by Phil Tidy. [1] Shot on location in the Sanctum Soho Hotel in London's glittering West End,where parts of the film were also shot,Phil and Nick shot on Red Cam anamorphic lenses,so it would cut in as best as possible with the movie footage. [1]
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