 | |
| Industry | home furnishings, interior design |
|---|---|
| Founded | 1939 |
| Headquarters | , |
Key people | Murray Kreiss, founder Loren Kreiss, CEO & creative director |
| Website | https://www.kreiss.com/ |
Kreiss is an American luxury furniture manufacturer, retailer and interior design firm based in Los Angeles. [1] [2] [3] Kreiss is known for pioneering The California look. [4] [5]
Kreiss was founded in 1939 by Murray Kreiss and his two sons Norman and Howard. [6] The company began by importing ceramics from Japan. [7] Norman, along with his wife Eileen, expanded the company’s importing portfolio to include goods sourced from Spain, Hong Kong, China and Thailand in the early 1960s. [8] [9]
In 1966, Kreiss opened its first showroom in West Hollywood. [5] In 1972, Kreiss started its first in-house manufacturing operations in Southern California and developed a furniture collection that later became known internationally as The California Look. [10] In 1976, Kreiss Design was founded by Michael Kreiss, the eldest son of Norman and Eileen and this expanded the company’s services to include interior design. [11]
In the early 1990s, Kreiss started offering its products all over the United States. [5] By the early 2000’s, the brand had more than 24 locations across North America. [5] The company briefly ceased operations in 2013 after the deaths of Norman and Michael the previous year. [7]
In 2014, the brand was purchased and relaunched by Michael’s eldest son Loren Kreiss, who had previously served as the company’s President and Lead Product Designer. [4] Loren is presently the company’s CEO & Creative Director. [12]
Kreiss produces all of its furniture in North America with its primary source a factory located in San Diego. [1] Over the years, the company has attracted a number of clients including international celebrities like Paul McCartney, Ronald Reagan, Frank Sinatra, Bruce Springsteen, Janet Jackson, Magic Johnson, Michael Jordan and many others. [2] [4] [13]
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