Kunstmann

Last updated • 4 min readFrom Wikipedia, The Free Encyclopedia
Compañia Cervecera Kunstmann S.A.
Type Sociedad anónima
IndustryAlcoholic Drinks
PredecessorSociedad Cervecera Valdivia Ltda.
Founded1997, in Valdivia, Chile
Area served
Chile, South America, North America, Europe
ProductsKunstmann Torobayo
Websitewww.cerveza-kunstmann.cl

39°50′13″S73°16′42″W / 39.837°S 73.2782°W / -39.837; -73.2782

Contents

Kunstmann Torobayo Kunstmann en Chile.jpg
Kunstmann Torobayo
Beer-cart used during the Kunstmann Bierfest in Valdivia, Chile Reparto de Kunstmann.JPG
Beer-cart used during the Kunstmann Bierfest in Valdivia, Chile

Kunstmann is a Chilean beer brand produced in Torobayo, Valdivia by Compañia Cervecera Kunstmann S.A. Its current CEO is Armin Kunstmann.

Ingredients

Kunstmann claims to brew its beers according to the precepts of the Reinheitsgebot (using malts/barley, water, hops and yeast). The geographical location of their main factory, allows the usage of clean natural water.

Historical Background

Beer production in Valdivia dates from the early years of the German colonisation in southern Chile with Carlos Anwandter and his family being the first brewers in the area, after the opening of the Cerveceria Anwandter in 1851; [1] such company was destroyed by the 1960 Valdivia earthquake. [2]

By the late 1980s and early 1990s, the German-Chilean Kunstmann family decides to start experimenting with the production of beer at home, managing some moderate success with neighbors and family. In 1997, the production process is moved out of the family home in Valdivia and a small restaurant and factory is opened on the outskirts of the city in Torobayo [3] called "La Cerveceria", thus creating the Sociedad Cervecera Valdivia Ltda which was founded by members of the Kunstmann Family.

Expansion

In 1998, the brand starts its expansion plan to markets abroad with the first shipments to Germany and the United States, [4] followed by the entrance to the Japanese market in 2001. [5] Up until 2002, all international exported products carried the "Patagonia" brand name but in an effort to unify their brand image and recognition, the Patagonia name is discarded and since then, all products carry the Kunstmann brand name.

By 2003, Kunstmann had already managed to grab 0.5% of the Chilean beer market, producing up to 20.000hl of beer per month. That same year, in May 10 Kunstmann closes a distribution and advertising deal with Compañia de Cervecerias Unidas (United Brewing Company) which acquired a 49% stake, creating the current Compañia Cervecera Kunstmann S.A. [6]

Commercialization

Kunstmann has created a brand name and image which is strongly associated with German tradition by virtue of their idea of preserving the cultural elements brought in by the german settlers in Southern Chile. One of those elements, was the creation and management of a beer festival (modeled on the style of the Oktoberfest) called "Bierfest Kunstmann". Since 2002, it gathers crowds from all over Chile and abroad. Such event takes place during the summer months each year (normally by the end of January, early February). [7]

In 2017, a brand re-structing process resulted in the creation of a new beer bar and restaurant concept called "Kunstmann Kneipe" [8] catering to a more casual young adult professional segment. By 2019/2020 however they got re-branded as "Kunstmann Craft Bar". [9]

Product lines

As part of their brand strategy, Kunstmann has created a diversified portfolio of products. Each one, catering to a specific demography or type of consumer. Their current offerings can be classified by product families.

Pioneras (Pioneers)

Especialidades (Specialty Beers)

Temporada (Seasonal Beers)

Coleccion del Maestro. (Brewmaster's Collection)

Ediciones Especiales (Special Editions)

Ediciones Experimentales (Experimental Editions)

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References

  1. "Cervecería Anwandter – Familia Anwandter" (in European Spanish). Retrieved 2021-11-14.
  2. Miller, Callie (2019-11-12). "International Insights: Alejandro Kunstmann, Cervecería Kunstmann". The Brewer Magazine.
  3. LA HISTORIA DE CERVEZA KUNSTMANN , retrieved 2021-11-14
  4. "El Mercurio.com". 2016-03-04. Archived from the original on 2016-03-04. Retrieved 2021-11-14.
  5. "Cerveza Kunstmann ingresó al exigente mercado japonés". 2016-06-30. Archived from the original on 2016-06-30. Retrieved 2021-11-14.
  6. "El Mercurio.com". 2016-03-04. Archived from the original on 2016-03-04. Retrieved 2021-11-14.
  7. "Bierfest Kunstmann". Bierfest Kunstmann. Retrieved November 14, 2021.
  8. "La nueva cervecería de Bellavista". Finde (in Spanish). 2017-06-01. Retrieved 2021-11-14.
  9. "Kunstmann Craft Bar: el nuevo local en Santiago de la cervecería sureña". Finde (in Spanish). 2021-07-17. Retrieved 2021-11-14.
  10. "Lager | Cerveza Kunstmann". Lager | Cerveza Kunstmann (in Spanish). Retrieved 2021-11-14.
  11. "Experimental beer | Cerveza Kunstmann". Experimental beer | Cerveza Kunstmann (in Spanish). 2018-06-25. Retrieved 2021-11-14.