La Cadena de las Americas

Last updated
La Cadena de Las Americas
Company type Subsidiary of the Columbia Broadcasting System [1]
Industry Radio broadcasting
Predecessor Columbia Broadcasting System [2] [1]
Founded1941;84 years ago (1941)
(established at CBS)
DefunctOctober 10, 1949;75 years ago (1949-10-10)
FateAcquired by Voice of America [3]
Successor Voice of America [3]
Headquarters
U.S.
Area served
International
Key people
William S. Paley
Edmund Chester
Paul White
Nelson Rockefeller

La Cadena de Las Americas (also known as CBS Network of the Americas) - was an international nonprofit radio broadcasting network which was established through the cooperative efforts of the United States' Office of the Coordinator of Inter-American Affairs (OCIAA) and the Columbia Broadcasting System (CBS) in an effort to support President Franklin Delano Roosevelt's cultural diplomacy initiatives throughout both North and South America during World War II. It served as an early example of the use of soft power by the United States of America.

Contents

History

Founding

Founded in 1941, La Cadena de las Americas was established in New York City within the broadcast studios of the Columbia Broadcasting System. It was the culmination of a collaboration between CBS's President William S. Paley, [4] [5] and the journalists Paul White and Edmund Chester to provide timely vital news services and cultural programing while also counteracting the influence of Nazi propaganda in Latin America during World War II. [2] [1] In Chester's words, the objective was to "send news programs that present an accurate picture of the day's developments, [and] cultural shows that present the people of the US as romantics with souls, not as cogs in the national industrial machine". [1] [6]

The high quality standards of the network's varied programing were monitored and supervised by a youthful Nelson Rockefeller within President Franklin D. Roosevelts' recently created Office of the Coordinator of Inter-American Affairs in an effort to implement a national foreign policy of Pan-Americanism. [7] [1] [6] [8] [9]

The integrated multimedia network utilized both shortwave transmissions of CBS' programs along with brief timely newscasts which were transmitted over radiotelephone. At its inception, the network integrated over forty-six long-wave outlets and thirty short-wave outlets in Latin America. Due to its widespread popularity, by the end of 1945 it consisted of over one hundred affiliated stations located in twenty Latin-American nations for listeners from Mexicali to Cape Horn utilizing three and one half million receivers. [6] [1]

Programming

In addition to providing timely and accurate news coverage of World War II by seasoned journalists such as Paul White and Edmund Chester, the network called upon the talents of several noted international musicians to provide a wide range of cultural programing for radio listeners in both North and South America. As part of this effort, CBS reconfigured its permanent inhouse orchestra under the direction of the conductor Alfredo Antonini to form the CBS Pan America Orchestra, which was featured on the network's Viva America program during the war. [10] [6] The network's broadcasts showcased authentic performances by internationally acclaimed musicians, composers and arrangers including: Juan Arvizu (Mexico), Manolita Arriola (Mexico), [11] Nestor Mesta Chayres (Mexico), Roberto Fontaina (Uruuay), [12] Eva Garza (Mexico) [6] [13] , Elsa Miranda (Puerto Rico), Los Panchos Trio (Mexico), [14] John Serry (United States of America), [15] [16] and Terig Tucci (Argentina). [10] [6]

During World War II, programming which originated on La Cadena de Las Americas was also rebroadcast for the benefit of members of America's armed forces in Europe over the Armed Forces Network. [17]

International recognition

Broadcasts in support of democratic ideals on La Cadena de Las Americas attracted the attention and recognition of a variety of leaders from around the world within the realms of diplomacy and entertainment. They included vocalists, actors and actresses from the Golden Age of Hollywood including Ronald Colman, [1] Rita Hayworth, Edward G. Robinson, Kate Smith and Pat O'Brien. [6] [18] During its inaugural broadcast in 1942, the network's support of democratic ideals was also acknowledged by the Vice President of the United States Henry A. Wallace as well by several South American diplomates including: Alfredo Baldomir (President of Uruguay) Manuel Prado (President of Peru), Juan Antonio Rios (President of Chile), as well as the Presidents of Nicaragua and Venezuela. [1] In 1943, the Consul General of Cuba Roberto Fernandez acknowledged the network's important role in promoting a greater understanding between the people of Cuba and United States by awarding Cuba's highest civilian decoration (the Carlos Manuel De Cespedes National Order of Merit) to William S. Play and Edmund Chester. [4]

Post war era

William S. Paley noted that the CBS network assumed considerable financial obligations while operating his nonprofit network during World War II. [1] In an effort to address this problem during the post World War II era, supervision of La Cadena de Las Americas was slowly transferred from the CBS network to the United States Department of State's Voice of America system. [19] As foreign policy objectives shifted toward the reconstruction of Europe later in the decade, the CBS network withdrew its support of the short-wave network to South America while simultaneously enhancing its commercial presence in the region. [3]

See also

Columbia Broadcasting System
Cultural diplomacy
Culture during the Cold War
Golden Age of Radio
Office of the Coordinator of Inter-American Affairs
Soft power
Viva America

References

  1. 1 2 3 4 5 6 7 8 9 Time - Radio: La Cadena, June 1, 1942 William S. Paley, La Cadena de las Americas on Content.time.com
  2. 1 2 In All His Glory: The Life and Times of William S. Paley and the Birth of Modern Broadcasting. Salley Bedell Smith. Random House Trade Publications, New York, USA, 2002, Chapter 18 ISBN   978-0-307-78671--5 Paul White, Edmund Chester, William S. Paley and La Cadena de las Americas on Books.google.com See Chapter 18
  3. 1 2 3 "State Dept. to Record All Shortwave Airings as NBC, CBS Check out on "Voice"", The Billboard July 10, 1948 p. 8
  4. 1 2 "Cuba's Highest Honor Won By Heads OF CBS; Paley and Chester Honored for Service to Latin America", The New York Times, 10 June 1943, p. 12 on NYTIMES.com
  5. As It Happened. Paley, Williamm S. Simon and Shuser New York 24 June 2014 See "Network of the Americas" on Google Books
  6. 1 2 3 4 5 6 7 Dissonant Divas in Chicana Music: The Limits of La Onda Deborah R. Vargas. University of Minnesota Press, Minneapolis, 2012 pp. 152-153 ISBN   978-0-8166-7316-2 OCIAA and William S. Paley's Cadena De Las Americas on google.books.com.
  7. Roosevelt, Franklin D., "Executive Order 8840 Establishing the Office of Coordinator of Inter-American Affairs", July 30, 1941. Online by Gerhard Peters and John T. Woolley, The American Presidency Project, University of California, Santa Barbara
  8. Beyond the Black and White TV: Asian and Latin American Spectacle in Cold War America. Han, Benjamin M. Rutgers University Press, 2022 Pan-Americanism, La Cadena de las Americas, Edmund Chester, William S. Paley and the Carlos Manuel De Cespedes National Order of Merit on Google Books
  9. Gerald K. Haines (1977). "Under the Eagle's Wing: The Franklin Roosevelt Administration Forges An American Hemisphere". Diplomatic History. 1 (4): 379–383. doi:10.1111/j.1467-7709.1977.tb00248.x. JSTOR   24909904.
  10. 1 2 Media Sound & Culture in Latin America & The Caribbean. Editors: Bronfman, Alejandra & Wood, Andrew Grant. University of Pittsburgh Press, Pittsburgh, PA, USA, 2012, p. 49 ISBN   978-0-8229-6187-1 Books.Google.COm See p. 49.
  11. Photographs of Manolita Arriola on the "Viva America" program in 1946 on Getty Images
  12. Photograph of vocalist Roberto Fontaina (Uruuay) at la Cadene de Las Americas in 1943
  13. The Strachwitz Frontera collection of Mexican and Mexican American Recordings- Eva Garza Biography on frontera.library.ucla.edu.
  14. Photograph of Los Panchos Trio at La Cadena on the Viva America Show for CBS in 1946 on Getty Images
  15. "The John J. Serry Sr Collection archived at the Eastman School of Music on esm.rochester.edu" (PDF). Retrieved January 28, 2025.
  16. Settel, Irving (1967) [1960]. A Pictorial History of Radio. New York: Grosset & Dunlap. p. 146. LCCN   67-23789. OCLC   1475068.
  17. The Directory of the Armed Forces Radio Service Series Mackenzie, Harry. Greenwood Publishing Group, Westport CT, 1999 p. 21 ISBN   0-313-30812-8 Viva America on https://books.google.com
  18. Photograph of actor Pat O'Brien and vocalist Kate Smith on the Viva America program for CBS Radio in 1946 on Getty Images.com
  19. The New York Times, July 2, 1948, pg. 1