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The Lanarkshire Area Tourism Partnership (formerly Lanarkshire Strategic Tourism Marketing Partnership) created the strategy for tourism and economic development in Lanarkshire under the brand VisitLanarkshire in 2005. [1] This partnership is made up of representatives from North Lanarkshire and South Lanarkshire councils, VisitScotland, and private organisations across Lanarkshire, and is funded by the Lanarkshire Tourism Association. The development of tourism is in line with the objectives set out in the Lanarkshire Tourism Action Plan. [2]
Economic development is the process by which a nation improves the economic, political, and social well-being of its people. The term has been used frequently by economists, politicians, and others in the 20th and 21st centuries. The concept, however, has been in existence in the West for centuries. "Modernization, "westernization", and especially "industrialization" are other terms often used while discussing economic development. Economic development has a direct relationship with the environment and environmental issues. Economic development is very often confused with industrial development, even in some academic sources.
Lanarkshire, also called the County of Lanark is a historic county in the central Lowlands of Scotland.
North Lanarkshire Scottish Gaelic: Siorrachd Lannraig a Tuath) is one of 32 council areas of Scotland. It borders onto the northeast of the City of Glasgow and contains many of Glasgow's suburbs and commuter towns and villages. It also borders East Dunbartonshire, Falkirk, Stirling, South Lanarkshire and West Lothian. The council covers parts of the traditional counties of Dunbartonshire, Lanarkshire and Stirlingshire.
The partnership's VisitLanarkshire initiative was introduced to support growth in the tourism sector, which has been higher than most other sectors in the local area [3] and makes a significant impact to Lanarkshire's economy, attracting over 3 million visitors a year and employing over 6,000 people. [4]
A partnership is an arrangement where parties, known as partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations. Organizations may partner to increase the likelihood of each achieving their mission and to amplify their reach. A partnership may result in issuing and holding equity or may be only governed by a contract.
An economy is an area of the production, distribution, or trade, and consumption of goods and services by different agents. Understood in its broadest sense, 'The economy is defined as a social domain that emphasize the practices, discourses, and material expressions associated with the production, use, and management of resources'. Economic agents can be individuals, businesses, organizations, or governments. Economic transactions occur when two parties agree to the value or price of the transacted good or service, commonly expressed in a certain currency. However, monetary transactions only account for a small part of the economic domain.
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes".
One of the partnership's main tasks is to manage local information through its dedicated website www.visitlanarkshire.com, launched in 2009 [5] which is a database to help locals and tourists find information on towns, attractions, accommodation, news and events in Lanarkshire. This tool is useful as it helps 2,000 users a week to find information, and benefits in particular a local audience. Social media is another tool used to promote local events in the area to the public and to push seasonal marketing campaigns which provide visitor boosts in Spring and Autumn.
A database is an organized collection of data, generally stored and accessed electronically from a computer system. Where databases are more complex they are often developed using formal design and modeling techniques.
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content, such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups.
The partnership works in close contact with accommodation providers and attractions in the area to maintain standards set out by VisitScotland's quality grading schemes. Through the VisitLanarkshire name, the partnership also communicates the strategic aims set out by the Scottish Tourism Alliance to ensure its partners are working in parallel with the rest of Scotland.
Lodging refers to the renting of a short-term dwelling. People who travel and stay away from home for more than a day need lodging for sleep, rest, food, safety, shelter from cold temperatures or rain, storage of luggage and access to common household functions. Lodging is a form of the sharing economy.
In product development and process optimization, a requirement is a singular documented physical or functional need that a particular design, product or process aims to satisfy. It is commonly used in a formal sense in engineering design, including for example in systems engineering, software engineering, or enterprise engineering. It is a broad concept that could speak to any necessary function, attribute, capability, characteristic, or quality of a system for it to have value and utility to a customer, organization, internal user, or other stakeholder. Requirements can come with different levels of specificity; for example, a requirement specification or requirement "spec" refers to an explicit, highly objective/clear requirement to be satisfied by a material, design, product, or service.
Scotland is a country that is part of the United Kingdom. Sharing a border with England to the southeast, Scotland is otherwise surrounded by the Atlantic Ocean to the north and west, by the North Sea to the northeast and by the Irish Sea to the south. In addition to the mainland, situated on the northern third of the island of Great Britain, Scotland has over 790 islands, including the Northern Isles and the Hebrides.
The partnership dedicated resources into producing a website promoting venues in Lanarkshire which was launched in 2012, after recognising that business tourism is a key growth sector in the tourism industry.
Business tourism or business travel is a more limited and focused subset of regular tourism. During business tourism (traveling), individuals are still working and being paid, but are doing so away from both their workplace and home.
