Le Rectangle

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Le Rectangle was a professional association of French illustration and advertising photographers created in 1937 and disbanded in 1946 to be replaced by Le Groupe des XV.

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Context

In the first half of the twentieth century France, after Germany, was a major publisher of picture magazines, including Paris-Soir , Le Monde-Illustré , Art et Décoration, Art et Médecine, l’Illustration , La Gazette , Le Jardin des Modes , Candide, Gringoire, Détective, Voilà, Marianne, Faits Divers, Sourire, Photo-Monde, Regards , Ce Soir , Vu, [1] Partout-Paris, Paris-Magazine, Paris Sex-Appeal and Paris Match. [2]

Aside from the few salaried staff photographers, an array of photo-agences national and international, and representing many hundreds of freelance photojournalists and photographers, supplied the imagery; Agence ROL, Trampus, Harlingue, Meurisse, Service General de la Presse, Alban, Achay, Buffotot, Mondial Photo Presse, Vereenidge Fotobureaux, Foto Bureau, Giraudon, Stella Presse, Agence France-Presse, Arax, Chevjolon, Actualites Photos, Press-Cliche, Compagnie Aerienne Francaise, Centropress, Ecce Photo, Aral, Dephot, Les Illustres Francais, Photothek, Interphotos, Bulgur, Rapho, Schostal, etc., among them. [1]

On the eve of World War II however, the dominance of photography in the French press slowed and had once again to compete for publication against drawn illustration. [2]

At l'Exposition internationale des arts et des techniques dans la vie moderne, under the Eiffel Tower in 1937, for the first time a panel (Groupe XIV) was formed to display advertising, including the work of photographers, [3] of which its president Léon Rénier, of l’Agence Havas proclaimed;

"Animator of modern life, generator of progress. Advertising cannot be separated from the activity of our time with the rhythm of which it is closely associated. It uses producers of all kinds to manifest itself. Artists, craftsmen, workers, work for it in large numbers, without counting those who, in the industries it animates and develops, live indirectly from its action." [4]

Foundation

French photographers were quick to react, led by Emmanuel Sougez, [5] who after extensive artistic training at the École des Beaux-Arts in Bordeaux, with experience in Switzerland and across Europe, had been directing the photographic department of the prestigious magazine l’Illustration since 1926. In 1937 he founded Le Rectangle to defend the trade against amateurism exemplified in offerings at the great exhibitions of 1936 and 1937, with consequent diminishing public respect, recognising that, in this development, the “country of Niépce,” was most at fault; [6]

“While other nations bestowed on it confidence and credit, in France, which is nevertheless the country of Niépce, photography has been ridiculed for too long by who knows what absurd judgments. The professional photographer (…), even now in certain circles, is considered a grotesque being, a pretentious failure”. So much so that the favour which Niépce’s invention enjoys today “comes from elsewhere,” from these “Germans and their neighbours in Central Europe now held to be the best photographers in the world”, who “invaded France, suffocating our poor colleagues”. [7]

Members

The founding members in 1937 were photographers based then in Paris; [4]

  1. Pierre Adam (at 26, rue des Plantes)
  2. Marcel Arthaud (14, rue Alfred-Roll)
  3. Serge Boiron (16, rue Duphot)
  4. Louis Caillaud (I, rue Claude-Matrat, Issy-les-Moulineaux)
  5. Yvonne Chevalier (117, boulevard Jourdan) [4] (the only woman) [8]
  6. André Garban (50, rue des Martyrs)
  7. Pierre Jahan (14, rue Lafontaine) [9]
  8. Henri Lacheroy (64, rue Saint-Charles)
  9. Gaston Paris (27, boulevard des Italiens)
  10. Philippe Pottier (55, rue de Verneuil)
  11. Jean Roubier (68, rue Boursault),
  12. Emmanuel Sougez (9, rue Bourdaloue)
  13. René Servant (29, rue Condé)

Ethos

Sougez explained the origin of the name of the group in June 1938, a year after its birth, in an article in Photo-Illustrations: [10]

"A few isolated people meet around the same ideas, a common love of their profession. And a group is formed: three, five, ten, thirteen... Here is Le Rectangle. This name, suggested by Pierre Adam during the initial discussions, was adopted for its regularity and harmony, as well as its rigor and discipline. Because the Rectangle is subject to strict laws". [11]

He continued to explain that this "Association of French Illustration and Advertising Photographers" was to be an affirmation of the profession, bringing together "irreproachable technicians," because "photography is a complex and delicate profession, which requires knowledge and long experience [which] could only be practiced honourably after years of practice, with the help of qualities, some of which are innate, precise equipment and a thorough knowledge of its subsequent applications."

A preliminary manifesto, published in 1938 for its first Salon, defined the new association:

"A group of notable practitioners, organised to ensure, at the same time as first-class productions, the defence and dissemination of photography. Determined to exercise this defense through the quality of its work, Le Rectangle offers, through the choice of its members and the rigour of its conduct, serious assurance. A program based on such motives offers high guarantees. It opens up new paths to those who hesitate, or are still unaware of the virtues of photography. Le Rectangle brings together, in a sought-after eclecticism, the best professional elements of French photography in all its branches and applications. Driven by a rare fraternal solidarity, this group of yet independent units presents itself as a coherent block within which meetings and demonstrations provoke a continuous renewal of the spirit of creation. This new organisation forestalls exploitation by amateur photographers." [12]

Le Rectangle thus evinced a degree of professional and nationalist chauvinism in its claim to promote "the best elements of French photography". [13] [14]

In his article for Photo-Illustrations, whose headquarters at rue Saint-Jacques served temporarily as that of the new association, Sougez noted that a "rare brotherly solidarity" unites the members of the association. Meetings were held with a dinner at the homes of members in turn with business, according to Pierre Jahan, in the same article, being "what interested us, photography,” but excluded operational issues of individual members, copyright for example, which they dealt with themselves.

Exhibitions and critical reception

The group showed together in the 1937 Exposition Internationale, Galerie d'Art et Industrie, in Paris, [4] but the "First Salon" of the Rectangle, a show of 150 images by all thirteen members, [15] was inaugurated on January 25, 1938, in the gallery of François Tuefferd, his 'Chasseur d'images', until 10 February. [16] [17] Members were predominantly practitioners of a modernist New Vision style. [18] [19] Georges Besson, author of a history of photography, sees in examples "par excellence" in this exhibition "the triumph of technique in the service of taste over successes and games of chance (...), a return of French photography to the simplicity and loyalty of its origins perpetuated by Nadar" [20] In Beaux-Arts, Renée Moutard-Uldry praised its “irreproachable technicians, intelligent artists and of sure taste [who] have understood that it was necessary to take stock after the unreasonable ordeal of the [National] Exhibition" [21] They also showed in the 1938 Salon International de la Photo, Paris, and exhibited in the 1942 Exposition Nationale Artisanale, Paris. [22]

War years

Mobilization in 1939 largely suspended the group's activities, which resumed in 1941. Sougez, still head of the photographic department of L'Illustration during the Occupation, was asked by the Vichy government to produce a portrait of Philippe Pétain. Many of the members of the Rectangle contribute to Destins de l'intelligence française, a publication legitimizing the Vichy regime [23] [24] or, like Gaston Paris worked as a freelancer for the magazine La Semaine, directly controlled by the Vichy authorities.

Headquarters in 1941 moved to the Société Française de Photographie, 51, rue de Clichy, and membership altered too, with Marcel Bovis admitted on June 14, 1941, [25] Serge Boiron in his absence was replaced in his duties as treasurer by René Servant and Tuefferd joined the group. Marcel Arthaud took the initiative in this period of war to create "a small mutual aid service to help out comrades, momentarily short of a product or an essential equipment". Pierre Jahan solicited his comrades for the Artisanal Exhibition of the Ministry of Production, for which he has the mission of organizing the participation of photographers. [9]

Demise

In August 1944, Paris was liberated, but for some, Louis Caillaud, Rémy Duval, André Vigneau, and René Zuber, [26] their career had come to an end, while the photographic profession itself took some time to return to full activity. [2] In 1944, the association, seeking to revive itself at its General Assembly of December 16, and in an attempt to bring together more professional illustrative photographers, it was decided to recruit Laure Albin Guillot, Gilbert Boisgontier, Pierre Boucher, Robert Doisneau, Daniel Masclet, Fernande Papillon, Roger Parry, Roger Schall, Jean Séeberger, René Zuber [26] and François Vals, but to no avail.

The group was politically centrist and unattractive to those of the left, like Kertesz, Capa and Seymour. [27] Schall, Vals, and Papillon were accredited by the Vichy to cover official events. [25] Furthermore, and of negative impact during the épurations legale, as Françoise Denoyelle notes "many photographers, founders or members of the Rectangle group, practiced during the war. Their biography is singularly silent about this period," in contrast to the Keystone agency, led by Hungarian Jews the Garai brothers, which pursued quality work in the service of the Resistance and allies. [28]

Despite a new board being formed with Arthaud made president, Sougez as honorary president, Roubier vice-president, Jahan general secretary and Pottier, treasurer, Le Rectangle proved moribund. [2]

Successor

Through an enthusiastic younger generation in 1946, the Groupe des XV was formed to include Marcel Bovis, Yvonne Chevalier, Henri Lacheroy, Philippe Pottier, René Jacques, Emmanuel Sougez and François Tuefferd from Le Rectangle, joined by Marcel Amson and Lucien Lorelle, Jean-Marie Auradon, Jean Michaud and Jean Séeberger, Daniel Masclet, Robert Doisneau, Willy Ronis, Pierre Jahan, Marcel Ichac and Thérèse le Prat, before the resignations of Tuefferd and Chevalier. Internal rules were drawn up based on those of Le Rectangle with admissions also made on the proposal of the members of the group, not on official candidacy, and decided by secret ballot, and like its predecessor it was a collegial circle; "each member," wrote Garban, 'formally undertakes to respect the spirit of loyalty and frankness which is the very basis of the group' [29] On November 8, 1946, Julien Cain, general administrator, inaugurated the first National Salon of Photography at the National Library, in the Mansart gallery. [2]

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References

  1. 1 2 Leenaerts, Danielle (2010). Petite histoire du magazine Vu (1928–1940). S.l.: Peter Lang. p. 100. ISBN   978-90-5201-585-9. OCLC   739050136.
  2. 1 2 3 4 5 de Thézy, Marie; Nori, Claude; Bovis, Marcel (1992). La photographie humaniste: 1930–1960, histoire d'un mouvement en France (in French). Paris: Contrejour. pp. 7, 68. ISBN   978-2-85949-145-1. OCLC   28189714.
  3. ↑ Holme, C. Geoffrey, Nurnberg, Walter (1939). Photography for commerce. London; New York: The Studio Ltd.; The Studio Publications Inc. OCLC   5081287.
  4. 1 2 3 4 Exposition internationale 1937 (1937). Exposition internationale des arts et des techniques dans la vie moderne. Paris, 1937: Vol I (2e édition) Liste des exposants, Catalogue général officiel. Vol. I (2 ed.). Paris: M. Déchaux.
  5. ↑ Sougez, Emmanuel; Sougez, Marie-Loup; Rochard, Sophie; Exposition Emmanuel Sougez. 1993; Mission du Patrimoine Photographique (1993). Emmanuel Sougez: l'éminence grise; [... l'exposition Emmanuel Sougez au Palais de Tokyo, du 30 avril au 4 juillet 1993 (in French). Paris: Ed. Créaphis. ISBN   978-2-907150-36-1. OCLC   312068542.
  6. ↑ BOVIS Marcel, “Le Rectangle et le Groupe des XV,” in THÉZY Marie (de), Paris 1950 photographié par l e Groupe des XV, Paris, BHVP, 1982, pps. 7, 68.
  7. ↑ Sougez, Emmanuel (December 1936). "Le Point VI". La Photographie: 16.
  8. ↑ Bouqueret, Christian (1998). Les femmes photographes: de la nouvelle vision en France 1920–1940 (in French). Paris: Marval. p. 39. ISBN   978-2-86234-261-0. OCLC   489315696.
  9. 1 2 Stoullig, Claire; Dupeyron, Laurence; Mazet, Mireille; Musée des Beaux-Arts (Nancy) (2007). Daum et l'esthétique des années 1950: catalogue publié à l'occasion de l'Exposition Daum et l'Esthétique des Années 1950 organisée par la Ville de Nancy et le Musée des Beaux-Arts de Nancy du 6 octobre 2007 au 7 janvier 2008 (in French). Lyon: Fage Éd. p. 49. ISBN   978-2-84975-120-6. OCLC   239703900.
  10. ↑ Denoyelle, Francoise; Lemoine, Serge; Musée de Grenoble (2001). Figures parfaites: hommage à Emmanuel Sougez (in French). Paris: Réunion des musées nationaux. ISBN   978-2-7118-4174-5. OCLC   1162871012.
  11. ↑ Sougez (E.), “Le Rectangle", Photo-Illustrations, n.33, June 1938, pp. 4-5 .
  12. ↑ Emmanuel Sougez, Le Rectangle”, Photo-Illustrations, n° 33, June 1938, p. 4-5, in Dominique Baqué, Les Documents de la modernité, anthologie de textes sur la photographie de 1919 à 1939, Nimes, Jacqueline Chambon, 1993, p. 445-448
  13. ↑ Deutsches Historisches Institut (Paris, France) (1989). "Francia. Histoire contemporaine: Forschungen zur westeuropäischen Geschichte 3, 3". Francia. Histoire contemporaine: Forschungen zur westeuropäischen Geschichte 3, 3. ISSN   0937-7751. OCLC   56634853.
  14. ↑ Warren, Lynne (2005). Encyclopedia of twentieth-century photography. Routledge. p. 553. ISBN   0-415-97665-0. OCLC   611424117.
  15. ↑ Tuefferd, François; Musée national des arts et traditions populaires (Paris) (1998). Le Cirque de François Tuefferd: donation, photographies de 1933 à 1954: [exposition, Paris], Musée national des Arts et Traditions populaires, 5 novembre 1998-17 février 1999 (in French). Paris: Réunion des Musées nationaux. p. 47. ISBN   978-2-7118-3661-1. OCLC   407620823.
  16. ↑ SANTEUL Claude (de), “Le 1er Salon du Rectangle,” Le Photographe, no. 453, 5 March 1938, p. 71.
  17. ↑ Gattinoni, Christian (2006). La Photographie en France, 1970–1995 (in French). Paris: Culturesfrance. p. 68. ISBN   978-2-914935-76-0. OCLC   892318244.
  18. ↑ Bouqueret, Christian (1997). Des années folles aux années noires: la nouvelle vision photographique en France, 1920–1940 (in French). Paris: Marval. p. 214. ISBN   978-2-86234-230-6. OCLC   237338465.
  19. ↑ Bouqueret, Christian (1986). La nouvelle photographie en France: 1919–1939: Poitiers, Musée Sainte-Croix, 7 oct. – 1 déc. 1986 ... (in French). Poitiers: Musée de la Ville de Poitiers et de la Soc. des Antiquaires de l'Ouest. p. 1931. OCLC   159888792.
  20. ↑ Besson, G., "Le Rectangle", Ce Soir, 4 f v. 1938
  21. ↑ Moutard-Uldry, R., "Le Photographie", Beaux-Arts, February 4, 1938.
  22. ↑ Michèle., Auer (1985). Encyclopédie internationale des photographes de 1839 à nos jours = Photographers encyclopaedia international 1839 to the present. Camera obscura. ISBN   2-903671-04-4. OCLC   442697948.
  23. ↑ Denoyelle, Françoise (2003). La Photographie d'actualité et de propagande sous le régime de Vichy (in French). Paris: CNRS. pp. 7, 189. ISBN   978-2-271-06131-7. OCLC   806449174.
  24. ↑ Delporte, Christian; Maréchal, Denis; Institut national de l'audiovisuel (France), eds. (2006). Les médias et las libération en Europe, 1945–2005: actes du colloque organisé par le Centre d'histoire culturelle des sociétés contemporaines de l'université de Versailles Saint-Quentin-en-Yvelines et l'Institut national de l'audiovisuel 14, 15 et 16 avril 2005 (in French). Paris: Harmattan. p. 166. ISBN   978-2-296-00735-2. OCLC   316717387.
  25. 1 2 Clark, Catherine E (2018). Paris and the Cliché of History: the city and photographs, 1860–1970. p. 263. ISBN   978-0-19-068164-7. OCLC   1088412141.
  26. 1 2 Bouqueret, Christian (2003). René Zuber: La nouvelle objectivité. Collection Années 30 (in French). Paris: Marval. p. 28. ISBN   9782862343662. OCLC   989084927.
  27. ↑ Denoyelle, Françoise; Cuel, Françoise; Vibert-Guigue, Jean-Louis; Jeanneney, Jean-Noël (2006). Le Front populaire des photographes (in French). Paris: Éd. Terre bleue. p. 27. ISBN   978-2-909953-09-0. OCLC   470372201.
  28. ↑ Delage, Christian (2004). "Françoise Denoyelle, La Photographie d'actualité et de propagande sous le régime de Vichy, Paris, CNRS ed., 2003, 512 p., ill.NB, bibl., 39 E.". Photographic Studies. 15: 142–143.
  29. ↑ Garban, A ., "le Groupe des XV", in PhotoCinéma, June 1950, p. 127
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