Leaf Brands

Last updated
Leaf Brands, LLC
Type Private
Industry Confectionery
Predecessor Leaf International
Founded2011;12 years ago (2011)
Headquarters,
Area served
Worldwide
Products Candy, cookies, soda, chewing gum
Brands
OwnerEllia Kassoff
Website leafbrands.com

Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California. The original Leaf International (also known as the "Leaf Candy Company") started in the 1940s. [1] Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before it sold the U.S. division to The Hershey Company in 1996 and left the United States. [2]

Contents

In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner Kellogg's, [3] and re-created the brand of cookies, a precursor to Oreos, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015. [4]

Current brands

As of July 2021

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<span class="mw-page-title-main">Jolly Rancher</span> American brand of confectionery

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<span class="mw-page-title-main">PayDay (confection)</span> Candy bar containing peanuts and caramel

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<span class="mw-page-title-main">Hydrox</span> Brand of sandwich cookies

Hydrox is a cream-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg's. In September 2015, the product was reintroduced by Leaf Brands.

<span class="mw-page-title-main">National Confectioners Association</span> American trade organization

The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. NCA lobbies the American government in favor of the confectionery industry, evaluated at US$35 billion. Confections are produced in all 50 states. The association "annually hosts the National Candy Show in Chicago, as well as the Candy Hall of Fame". As of 2024, the Sweets and Snacks Expo will take place in Indianapolis.

Push Pop is an American brand of fruit-flavored lollipops produced in Taiwan. It debuted in 1986 and comes in many flavors.

<span class="mw-page-title-main">Astro Pops</span> Cone-shaped lollipops

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References

  1. "Leaf Brands/Astro Pops, LLC are Back with Revolutionary New Candy Products and Officially Launching at the 2011 SWEETS & SNACKS EXPO" (Press release). Leaf Brands. Retrieved 2015-02-28 via Prweb.com.
  2. Lazarus, George (October 19, 1996). "Hershey Plants Kiss On Leaf Candy". Chicago Tribune . Retrieved 2022-01-03.
  3. Kestenbaum, David (23 September 2015). "One Man's Mission To Bring Back Hydrox Cookies". Morning Edition . NPR . Retrieved 2011-01-03.
  4. "Episode 652: The Hydrox Resurrection". Planet Money (Podcast). NPR. September 18, 2015. Retrieved September 21, 2015.