Leaf Trading Cards, founded in 2010, is a private company based in Dallas, Texas that produces trading cards and sports collectibles. Though it bears the same name, it is not directly connected to either Leaf International (who briefly printed trading cards between the 1940s and 1950s) or the former Leaf brand, owned by Donruss, who produced baseball cards from the 1980s until about 1993.[1]
History
The company was established in 2010 after Brian Gray purchased the rights to the Leaf brand name and rebranded his existing memorabilia company, Razor Entertainment, as "Leaf Trading Cards". The company's director of marketing and licensing is former college baseball player CJ Breen.[2] Gray served as CEO of Leaf until 2023.[3]
Leaf does not maintain broad licensing deals with large sporting organizations and instead focuses largely on niche sporting markets such as pickleball[4] and special releases with specific players, including college[5] and highly touted high school athletes.[6][7] Leaf also produces and markets professional wrestling cards.[8]
In 2022, Leaf filed a lawsuit against NFL player CeeDee Lamb for failing to fulfill obligations under a contact to provide the company with a certain quantity of autographed playing cards.[9]
In 2025, the company signed a deal to produce a series of trading cards for the UnderArmour Next All-American game[10] a deal with Rivals, a company that provides recruiting data for football and basketball players, to produce a series of high school prospects cards using the Rivals rating system, scouting reports and data,[11] and a deal to produce a series of horse racing cards for the National Thoroughbred League.[12]
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