Bowman (brand)

Last updated

Bowman Gum Company
Bowman Gum
Industry Candy, collectibles
Founded1927
FounderJacob W. Bowman
Defunct1956;68 years ago (1956)
FateAcquired by Topps in 1956 [1]
Headquarters,
United States
Products Bubble gum
Trading cards

Bowman is a brand of trading cards owned by Topps.

The Bowman Gum Company [1] was a Philadelphia-based manufacturer of bubble gum and trading cards. It was founded by Jacob Warren Bowman in 1927.

Contents

Bowman produced a line of baseball cards, which were highly popular in the 1940s. Bowman also produced American football [2] and basketball cards. The company was acquired by Topps in 1956, and the brand was discontinued. [3]

Topps resurrected the "Bowman" brand in 1989. [3]

History

Jacob Warren Bowman, an American chewing gum salesman, started his own company, Gum, Inc. in Philadelphia in 1927. Gum, Inc. started producing Blony bubble gum which immediately became the top selling penny bubble gum in the United States in 1929. [4]

The Blony trademark was registered by Bowman on January 13, 1931 (filed June 30, 1930). [5] In 1937, Blony had 60 percent of the sales of bubble gum sold in the U.S., largely due to the fact that, weighing 210 grains, it was the largest piece of bubble gum sold for a penny. With the advertisement "Three Big BITES for a penny", Blony made Gum, Inc. "the biggest firm in the U. S. catering exclusively to the penny gum trade" according to a 1937 Time magazine article. By then, Gum, Inc. occupied five floors and the basement of a building on Woodland Avenue in Philadelphia. [4]

A 1950 Bowman chewing gum wrapper with baseball cards inside Bowman gum wrapper.jpg
A 1950 Bowman chewing gum wrapper with baseball cards inside
A 1953 Bowman color baseball card of Ralph Kiner RalphKiner1953bowman.jpg
A 1953 Bowman color baseball card of Ralph Kiner

Blony gum came with color trading cards on various topics. A non-sports example, the 1938 series, Horrors of War featured 288 cards detailing various contemporary conflicts. The motto "To know the HORRORS OF WAR is to want PEACE" appeared on each card, but children nicknamed the series "War Gum". [6]

Franklin V. Canning became a partner with Bowman in 1930. Canning, a New York druggist who supplied the pink bubble gum base material to Gum, Inc., also provided working capital in return for 250 shares, half of the company stock. A subsidiary of the Wrigley Company developed a better gum base in 1932, which sold for less than Canning's base. President Bowman demanded that Canning reduce the price of the gum base, which resulted in altercations between the two, and ended in Bowman being ousted from the company in 1936.

In July 1937, Bowman returned to the company after a long, bitter legal battle which ended in the Pennsylvania State Supreme Court upholding his reinstatement as president of the company. Gum, Inc. had earnings of $49,000 on sales estimated at $800,000 in the first six months of 1937. In September 1937, Bowman's estranged second wife, Ruth, filed a suit against Bowman for part ownership of Gum, Inc., claiming a verbal agreement to a half-interest in his holdings. [4]

Bowman expanded its business when the company started to produce trading cards in the 1930s. The first releases by Bowman were non-sports topics, but the company soon entered to the sports market with its baseball cards of 1939. The company produced a series of cards known as the "Play Ball" sets each year from 1939 to 1941. Production halted after the United States as wartime paper rations were enacted and the company did not return to making trading cards until 1948, then under the Bowman name.

After the World War II Bowman emerged with its 1948 baseball card set, which became highly popular. [3] That same year, Bowman also released its first American football card set of 108 cards, [7] and its first basketball cards set. [8]

Kenny Washington 1948 Bowman card Washington1948bowmanrookiecard2112.jpg
Kenny Washington 1948 Bowman card

By then, Bowman was competing against Leaf Candy Company, which left the marketplace in 1950; [9] that year Bowman sales of baseball cards alone was $1 million. [1] For a few years, Bowman was the leading producer of baseball cards, but was soon overtaken by rival company Topps Chewing Gum. Bowman produced baseball cards until 1955. [3]

After a period in which the two fought to sign players to exclusive contracts for their cards, Topps bought out Bowman in 1956 for $200,000. ($2,281,276.12 in 2023 dollars) [1] [3]

In 1989, the Bowman brand name was resurrected by Topps to use on some of its subsidiary sports card sets. In recent years, the Bowman company has become known as the top brand for rookie cards. [3]

Modern sports trading cards

Bowman (brand)
Bowman brand logo.png
Product type Collectibles
Owner Topps
CountryUnited States
Introduced1989;35 years ago (1989)
Previous ownersBowman Gum Company
Website topps.com/bowman

Bowman Chrome

Another popular trading card set produced by Bowman is the Chrome set. After the success of the Chrome set by Topps, Topps created a Bowman Chrome set in 1997. This was initially fueled by rookie cards of José Cruz Jr. and Travis Lee, but top rookie cards from the set now are of Roy Halladay, Miguel Tejada, Eric Chavez, Kerry Wood, and Lance Berkman. The set continued to be a mainstay, and got a major jump in 2001 following the inclusion of autographed cards. One of the rookies that autographed cards for Bowman Chrome in 2001 was St. Louis Cardinals star Albert Pujols. This card continues to skyrocket in value, worth about $2,500 not graded. In 2002, autographed cards of Major League Baseball (MLB) rising stars such as David Wright of the New York Mets, Joe Mauer of the Minnesota Twins and Bobby Jenks of the Chicago White Sox were inserted into the set.

Bowman Draft Picks and Prospects

Bowman also creates a set called Bowman Draft Picks and Prospects. This set is like regular Bowman, but shows cards of MLB Draft Picks, participating players from the MLB All-Star Futures Game and MLB rookies that have had previous issues (veteran cards). Usually relic cards featuring swatches from jerseys of All-Star Futures Game players, other memorabilia cards and non-rookie autographs called Signs Of The Future. Bowman "Draft" also has two chrome cards per pack, and the chrome subset has autographed rookie cards and all the parallels from regular bowman chrome.

Many stars have had rookie cards in Bowman Draft Picks. 2002 Bowman Draft has rookie cards of Florida Marlins prospect Jeremy Hermida, Oakland Athletics outfielder Nick Swisher, Atlanta Braves outfielder Jeff Francoeur, Tampa Bay Devil Rays shortstop B.J. Upton, San Diego Padres shortstop Khalil Greene and Florida Marlins pitcher Dontrelle Willis. 2003 Bowman Draft Picks has rookie cards of Boston Red Sox pitcher Jonathan Papelbon, New York Yankees second baseman Robinson Canó, Philadelphia Phillies first baseman Ryan Howard, Milwaukee Brewers second baseman Rickie Weeks, Tampa Bay Devil Rays outfielder Delmon Young and Los Angeles Angels shortstop prospect Brandon Wood. This set also includes Grady Sizemore, Mark Buehrle, Ichiro, Chase Utley, J J Hardy, Huston Street, Dontrelle Willis, Josh Johnson, Jay Bruce, Jorge Cantu, Albert Pujols, and Jose Reyes.

AFLAC Redemption Set

Making its debut in 2004, was Bowman's idea of redemption cards for a set of cards from the AFLAC High School All American game. Players included were Cameron Maybin, Andrew McCutchen, Chris Volstad, C. J. Henry, and Justin Upton. The sets were delayed and not shipped until 2006, and the Gold Refractor cards - originally intended to be 50 redemption sets - "accidentally" had over 50 redemption cards slip into packs, which caused them to be delayed even more. Topps sent out a letter asking customers if they wanted a three-card auto set consisting of C. J. Henry, Andrew McCutchen, and Cameron Maybin. (Justin Upton was later added as a fourth person in the set) or the Gold Refractor set. The Gold Refractor set was shipped before the Auto Set. Here are the final print runs (Base and Base Chrome sets not numbered)

2004 Bowman Draft Picks and Prospects AFLAC Chrome Parallel and Auto Set Print Runs

Bowman's Best

Bowman's Best started in 1994 and was the first Bowman product to have refractors. 1994 Bowman's Best key rookie cards were Jorge Posada, Billy Wagner, and Édgar Rentería. Next years Bowman's Best would be one of the best Bowman sets ever. It had rookie cards of Vladimir Guerrero, Bobby Abreu, Andruw Jones, Hideo Nomo and Scott Rolen. The 1997 Bowman's Best set gave something new to the Bowman's Best brand that would stay with the Bowman's Best brand for a while. This set had rookie cards of Miguel Tejada, Kerry Wood and Roy Halladay, and the refractor parallels, but this time they had inserted autographed cards. Tony Gwynn and Derek Jeter were among the signers in this set, and there were refractor and atomic refractor parallels of the autographed cards. In 1999, Bowman's Best had autographed cards with two autographs on one card. In 2002, Bowman's Best had autographed and memorabilia rookie cards inside the base set.

Bowman Sterling

Bowman Sterling was introduced in 2004. It was a higher end and probably Bowman’s top of the line offering to date. This set was an immediate hit. Collectors enjoyed the offerings of the set along with the refractor parallels. The base set is made up of rookie cards, veteran game-used cards, autographed game-used cards featuring a jersey swatch from the players jersey alongside an autograph and autographed rookie cards. This set was released again in 2005 and was a hit again. Regular refractor cards are limited to 199 copies and are in regular packs. Black refractors (limited to 25 copies), red refractors (limited to 1 copy) and buyback cards (purchased by Topps and signed by players before returned to packs), are inserted into the box loader packs. Box Loader packs are one per box and encased in a special Topps holder.

Bowman Heritage

Bowman Heritage is a set that puts today's players on the design of early Bowman cards. These cards have autographed inserts called Signs of Greatness and game used jersey/bat relic cards called Pieces of Greatness.

Related Research Articles

A trading card is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing and a short description of the picture, along with other text. When traded separately, they are known as singles. There is a wide variation of different types of cards.

<span class="mw-page-title-main">Baseball card</span> Type of trading card related to baseball

A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. In the 1950s, they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, stadiums, or celebrities.

<span class="mw-page-title-main">Topps</span> American company

The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of baseball and other sports and non-sports themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.

<span class="mw-page-title-main">Fleer</span> American bubble gum manufacturer

The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubble gum; it remained a family-owned enterprise until 1989.

<span class="mw-page-title-main">Non-sports trading card</span> Type of collectible card

Non-sport trading cards are a particular kind of collectible card designated as such because trading cards have historically prominently featured athletes from the world of sports as subjects. Non-sports cards are trading cards whose subjects can be virtually anything other than sports-themed.

<i>Wacky Packages</i> Trading cards featuring parodies of consumer products

Wacky Packages are a series of humorous trading cards featuring parodies of consumer products. The cards were produced by Topps beginning in 1967, first in die-cut, then in peel-and-stick sticker format. There were 16 series produced between 1973 and 1977, with some reprints and several new series released up to the present day.

<span class="mw-page-title-main">Donruss</span> American sports card manufacturer

Donruss was a US-based trading cards manufacturing company founded in 1954 and acquired by the Panini Group in 2009. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During the 1960s and 1970s Donruss produced entertainment-themed cards. Its first sports theme cards were produced in 1965, when it created a series of racing cards sponsored by Hot Rod Magazine.

<span class="mw-page-title-main">Upper Deck Company</span> American trading card company

The Upper Deck Company, LLC, founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California, United States.

The Goudey Gum Company was an American chewing gum company started in 1919. The company was founded by Enos Gordon Goudey (1863–1946) of Barrington Passage, Nova Scotia. Formerly an employee of Beemans, he opened a factory in Boston, Massachusetts in 1919 and later in Allston. It operated there from 1924 until it closed in 1962. Goudey sold the business in 1932 but he retained an interest as a consultant. On his retirement in 1933, William Wrigley Jr. dubbed him the "penny gum king of America". Today the Goudey name is mainly associated with its collectible baseball cards which were introduced in 1933. Goudey was the first American company to issue baseball cards with each stick of gum.

<span class="mw-page-title-main">O-Pee-Chee</span> Canadian confectionery company

The O-Pee-Chee Company, Ltd. was a Canadian confectionery company founded in 1911 based in London, Ontario. O-Pee-Chee was best known as a maker of trading cards. It entered into a marketing agreement with the Topps Company in 1958, releasing several collections of baseball, gridiron football and ice hockey cards.

<span class="mw-page-title-main">T206</span> Tobacco card set

T206 is a tobacco card set issued from 1909 to 1911 in cigarette and loose tobacco packs through 16 different brands owned by the American Tobacco Company. It is a landmark set in the history of baseball card collecting, due to its size and rarity, and the quality of its color lithographs. The first series of cards were issued beginning in 1909. From 1909 to 1911 cards of over 500 major minor-league players in 16 different cigarette brands. The set featured Honus Wagner, Eddie Plank and the error cards of Larry Doyle and Sherry Magee. Several of the cards are among the most expensive sports cards ever sold.

Parkhurst Products was a Canadian confectionery manufacturing company based in Toronto. Parkhurst also produced Parkies and Zip trading cards in the 1950s and 1960s. Led by George Kennedy, it primarily produced hand-size picture cards mainly for ice hockey, but also for baseball, Canadian football, wrestling and other subjects.

<span class="mw-page-title-main">American football card</span>

An American football card is a type of collectible trading card typically printed on paper stock or card stock that features one or more American football players or other related sports figures. These cards are most often found in the United States and other countries where the sport is popular.

<i>Star Wars</i> trading card

Star Wars trading card usually refers to a non-sport card themed after a Star Wars movie or television show. However a common colloquial reference to trading card can also include reference to stickers, wrappers, or caps (pog) often produced along the same theme. Usually produced as either promotional or collectible memorabilia relating to Star Wars, the cards can depict anything from screen still imagery to original art. In addition, there have been various companies that have issued promotional Star Wars trading cards that include reference to or information about that corresponding company.

<span class="mw-page-title-main">Rookie card</span>

A rookie card is a trading card that is the first to feature an athlete after that athlete has participated in the highest level of competition within their sport. Collectors may value these first appearances more than subsequent card issues. Athletes are often commemorated on trading cards which are highly collected based on the popularity of the athlete. Prices for rookie cards fluctuate based on consumer interest, supply and demand and other factors, but can surpass thousands of dollars.

<span class="mw-page-title-main">Topps baseball card products</span>

The Topps Company has created a number of different baseball card products during its existence. They originally started as a chewing gum company, using the baseball cards as a sales gimmick to make the gum more popular, but today it is primarily a baseball card company.

<span class="mw-page-title-main">Basketball card</span> Type of trading card related to basketball

A basketball card is a type of trading card relating to basketball, usually printed on cardboard, silk, or plastic. These cards feature one or more players of the National Basketball Association, National Collegiate Athletic Association, Olympic basketball, Women's National Basketball Association, Women's Professional Basketball League, or some other basketball related theme.

Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.

A refractor card is a trading card that has a reflective coating and displays a rainbow when held at a specific angle. They are parallels of base set issues and were introduced with the release of the 1993 Topps "Baseball's Finest" set.

References

  1. 1 2 3 4 Jamieson, Dave (April 1, 2010). Mint Condition: How Baseball Cards Became an American Obsession. Grove/Atlantic, Incorporated. pp. 92–101. ISBN   978-0-8021-9715-3 . Retrieved December 15, 2013.
  2. The history of football card on Footballcardshop.com
  3. 1 2 3 4 5 6 History of Bowman baseball cards
  4. 1 2 3 "Business: Bowman's Bubbles". Time . September 13, 1937. Retrieved October 4, 2021.
  5. "Blony - Jacob Warren Bowman trademark - trade.mar.cx". Archived from the original on October 6, 2014. Retrieved October 1, 2014.
  6. "... This is Bubble Gum's War in China". Life . May 9, 1938. pp. 4–5. Retrieved November 29, 2011.
  7. History of Football Cards
  8. 1948 Bowman on PSA Card.com
  9. Nelson, Murry R. (May 23, 2013). American Sports: A History of Icons, Idols, and Ideas. ABC-CLIO. p. 103. ISBN   978-0-313-39753-0 . Retrieved December 15, 2013.