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Non-sport trading cards are a particular kind of collectible card designated as such because trading cards have historically prominently featured athletes from the world of sports as subjects. Non-sports cards are trading cards whose subjects can be virtually anything other than sports-themed.
The earliest popularly collected versions of most trading cards were issued as premiums in packages of cigarettes well over 100 years ago. While sport figures were most often the subject depicted on the card (usually issued one per pack), a wealth of various subjects from outside the world of sports were additionally featured on cigarette cards. These included people from the world of entertainment, exotic animals, and famous places, among various other non-sport subjects.
Eventually, as the cigarette makers ceased issuing cards in their products, both non-sport and sports cards were still sometimes given as a bonus with a stick of bubblegum or along with other food products including candy and cereal. By the 1950s both sports and non-sport cards had achieved a popularity that allowed them to become the selling point. A piece of gum was still included in most packs of non-sport cards up until approximately 1990, at which time gum stopped being included in the packs along with the cards. Very few card issues from the past 20 years have included bubble gum in the packs, making the once common term "bubble gum cards" a misnomer in the modern day.
While non-sports cards initially showcased such real world subjects as entertainers, animals, and famous places, their success expanded with the introduction of new concepts created specifically for the cards including the popular Wacky Packages product label parody sticker cards from the Topps company, issued in their original run in the late 1960s through the mid-1970s. Cards depicting historical events have also proven popular over the years. Over the past 50 years, cards based on television series and movies have gained much traction in the hobby and today, media-based cards account for a significant portion of the cards produced. Some of the most popular media-based non-sport cards have been based on Star Wars, Star Trek, Batman (television and movies), Planet of the Apes, The Lord of the Rings, Buffy the Vampire Slayer, and many others. Other popular modern day non-sport cards are based on comic books including Marvel Comics, DC Comics and independent comic book publishers.
Cards based on movies and TV shows such as Star Wars or Supernatural often relate the story of the movie or series in both picture and editorial form. The front of the cards have a picture of an event or person in the movie or show, while the back describes the event pictured on the front. Often these sets will have character cards as well as behind the scenes or quote cards as well.
While most card sets include a title card and a checklist card, being the first and last cards respectively, most Non-Sport Card sets now include different levels of insert cards in the packs. Topps and other companies started this by including a sticker in each pack of cards. Now inserts can include autograph cards, sketch cards, cards that complete a nine card puzzle, memorabilia, costume and prop cards along with parallel sets which mimic the normal cards in the set with some slight difference like the color of the border or the finish on the card.
In recent years, Non-Sport cards have overlapped with the newer phenomenon of collectible card games. For example, the Pokémon craze yielded a trading card game, produced by Wizards of the Coast, and regular trading card sets by Topps and others that were not designed for gameplay.
A sketch card displays original artwork on a standard-size trading card, usually measuring 2.5" (65mm) × 3.5" (90mm). These cards, with black-and-white or color original art, have been randomly inserted into various trading card sets since the 1990s. The first set to name, market and produce pack-inserted sketch cards was the Defective Comics Trading Cards set of 1993 from Active Marketing International, illustrated by Mark Voger. Another early example was the 1993 Simpsons set from SkyBox International that had 400 redemptions for an "Art De Bart Card." [ citation needed ]
The sketch card insert has been most common in non-sport trading card sets like The Lord of the Rings: Evolution, [1] Star Wars: Clone Wars and Scooby-Doo: Mysteries & Monsters. [2] A few sport sets have also adopted the idea like the 2005 Topps Gallery Baseball. [3] One of the all-time most popular sets was the 1998 Marvel Creator's Collection by Fleer. They called their sketch cards "sketchagraph" cards. The set was popular because it used the artistic skills of hundreds of different artists who were allowed to draw any character in the Marvel Comics universe. [4]
Sketch card inserts have usually come one-per-box of trading cards, but some sets like Hulk by Topps came one in 12 boxes, and The Lord of the Rings: Masterpieces by Topps come two per box. Some companies even offer oversize (3×5 inch) sketch cards as case premiums like Fathom by Dynamic Forces. [5]
A few of the titles that sketch cards go by include:
Although earlier sports sets contained autograph cards, cards hand signed by celebrities related to the non-sports cards in question, started to become more common when Imagine, Inc. included autograph cards in their 1988 Night of the Living Dead set. [6] and SkyBox inserted original series signatures, at a ratio of one per box, in the Star Trek: The Original Series set issues in 1997. Other companies, including Topps, Rittenhouse Archives and Inkworks, started to add autograph cards to their sets and now, many collectors routinely expect to find at least one autograph per box. Cards are signed by cast members, behind-the-scenes creatives and in the case of some sets based on TV series Lexx, by artists contributing art for the set.
Some manufacturers have used such variations as dual autographs, triple autographs (and more!), autographed memorabilia cards and cut autographs, where a signature from a check or other document is secured into a specially produced card. Topps, Inkworks and others have used holographic or foil stickers, which are signed then affixed to the card. Collector opinions on these sticker cards has been mixed.
Some manufacturers, notably Topps, Inkworks and Rittenhouse Archives, have included memorabilia or costume cards, each card containing a small piece of costume or other clothing worn in a TV series or film. As with autograph cards, these have become increasingly common. Some manufacturers insert them at the ratio of one or two per box and have tried such innovations as autographed memorabilia cards, dual memorabilia cards (containing two related pieces of material) and prop cards, containing fragments of props used in the production of a particular film or TV series. One set, for the TV series Buffy the Vampire Slayer , issued by Inkworks, had pieces of the stake used by Buffy to kill vampires.
Most are pack-inserted, though some of the thicker cards are only available by redemption such as in The Walking Dead (TV series) , Smallville and The Big Bang Theory series, all made by Cryptozoic Entertainment.
Non-sport trading cards have been distributed many different ways. The most common way to buy cards was in what was called Wax Packs. Five to eight cards were wrapped in a type of wax paper that had a graphic of the set on the front of the paper. These were sold in grocery stores, in toy stores and small vending machines. These packs were sold individually or in a box of 24 packs.
Today most card packs are made out of foil or plastic and are sold in comic book stores and at some big box retailers like Target and Wal-Mart. Some of these retailers do sell cards by pack as well as in a small box containing five to ten packs of cards sometimes with an extra insert card included. Some also sell rack packs which are normally three packs of cards packaged together on a peg hook or carded package.
Artbox sold some Harry Potter and Charlie and the Chocolate Factory movie cards in a tin boxes which held several packs of cards and a special insert set that could only be found in the boxes.
Prior to the release of a new set, the manufacturer will distribute promo cards at conventions, in magazines and to retailers to promote the set. These cards have a typical common card image on the front and release dates on the back.
Other collectible promotional material include sell sheets, which are sent to retailers to let them know about the breakdown (boxes per case, chase card rarity) of the set to help them estimate how much product to buy.
Hundred of card sets have been realised since the late 1890, most of them inspired on television series/shows, movies or popular fictional characters, among others.
This list contains companies that produce, or have produced, non-sports trading cards only. This list does not contain all the brand names associated with their respective manufacturers.
| Manufacturer | Cartoon | Collectible Card Game | Comic book | Historic | Music | Movie/ Television |
|---|---|---|---|---|---|---|
| 5Finity | Yes | No | Yes | No | No | No |
| Bushiroad | No | Yes | No | No | No | No |
| Cartamundi | No | Yes | No | No | No | No |
| Cryptozoic | Yes | Yes | Yes | No | No | Yes |
| Cult Stuff | Yes | No | Yes | Yes | No | No |
| Dart Flipcards | No | No | No | No | Yes | Yes |
| Decipher | No | Yes | No | No | No | No |
| Digimon | Yes | Yes | Yes | No | No | Yes |
| Fantom | Yes | Yes | Yes | Yes | Yes | Yes |
| Heavy Trading Cards | No | No | No | Yes | No | No |
| Hidden City | No | Yes | No | No | No | No |
| Konami | Yes | Yes | Yes | Yes | Yes | Yes |
| Monsterwax | No | No | No | No | No | Yes |
| Nintendo | No | Yes | No | No | No | No |
| Press Pass | No | No | No | No | Yes | No |
| Quality Playing | Yes | Yes | Yes | Yes | Yes | Yes |
| Score | No | Yes | No | No | No | Yes |
| Topps | Yes | Yes | Yes | Yes | Yes | Yes |
| Trash Panda Cards | No | No | No | Yes | No | No |
| Wax Eye | Yes | Yes | No | No | No | No |
| Webkinz | No | Yes | No | No | No | No |
| Wizards of the Coast | No | Yes | Yes | No | No | No |
Garbage Pail Kids is a series of sticker trading cards produced by the Topps Company, originally released in 1985 and designed to parody the Cabbage Patch Kids dolls, which were popular at the time.
A trading card is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing and a short description of the picture, along with other text. There is a wide variation of different types of cards.
A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. In the 1950s, they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, stadiums, or celebrities.
The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of baseball and other sports and non-sports themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.
The Fleer Corporation, founded by Frank H. Fleer in 1885, was the first company to successfully manufacture bubble gum; it remained a family-owned enterprise until 1989.
Wacky Packages are a series of humorous trading cards featuring parodies of consumer products. The cards were produced by Topps beginning in 1967, first in die-cut, then in peel-and-stick sticker format. There were 16 series produced between 1973 and 1977, with some reprints and several new series released up to the present day.
Donruss was a US-based trading cards manufacturing company founded in 1954 and acquired by the Panini Group in 2009. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During the 1960s and 1970s Donruss produced entertainment-themed cards. Its first sports theme cards were produced in 1965, when it created a series of racing cards sponsored by Hot Rod Magazine.
The Upper Deck Company, LLC, founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California, United States.
Allen & Ginter was a Richmond, Virginia, tobacco manufacturing company formed by John F. Allen and Lewis Ginter around 1880. The firm created and marketed the first cigarette cards for collecting and trading in the United States. Some of the notable cards in the series include baseball players Charles Comiskey, Cap Anson, and Jack Glasscock, as well as non-athletes like Buffalo Bill Cody.
The O-Pee-Chee Company, Ltd. was a Canadian confectionery company founded in 1911 based in London, Ontario. The company was best known as a maker of trading cards. It entered into a marketing agreement with the Topps Company in 1958, releasing several collections of baseball, gridiron football and ice hockey cards.
Bowman is a brand of trading cards owned by Topps.
T206 is a tobacco card set issued from 1909 to 1911 in cigarette and loose tobacco packs through 16 different brands owned by the American Tobacco Company. It is a landmark set in the history of baseball card collecting, due to its size and rarity, and the quality of its color lithographs. The first series of cards were issued beginning in 1909. From 1909 to 1911 cards of over 500 major minor-league players in 16 different cigarette brands. The set featured Honus Wagner, Eddie Plank and the error cards of Larry Doyle and Sherry Magee. Several of the cards are among the most expensive sports cards ever sold.
A hockey card is a type of trading card typically printed on some sort of card stock, featuring one or more ice hockey players or other hockey-related theme and are typically found in countries such as Canada, the United States, Finland and Sweden where hockey is a popular sport and there are professional leagues. The obverse normally features an image of the subject with identifying information such as name and team. The reverse can feature statistics, biographical information, or as many early cards did, advertising. There is no fixed size or shape of hockey cards, running the gamut from rectangular to circular, however modern North American cards have typically standardized on a 2.5-by-3.5-inch rectangular format.
An American football card is a type of collectible trading card typically printed on paper stock or card stock that features one or more American football players or other related sports figures. These cards are most often found in the United States and other countries where the sport is popular.
Star Wars trading card usually refers to a non-sport card themed after a Star Wars movie or television show. However a common colloquial reference to trading card can also include reference to stickers, wrappers, or caps (pog) often produced along the same theme. Usually produced as either promotional or collectible memorabilia relating to Star Wars, the cards can depict anything from screen still imagery to original art. In addition, there have been various companies that have issued promotional Star Wars trading cards that include reference to or information about that corresponding company.
An insert card is a card that is randomly inserted into packs of a sports card offering. These insert cards are not part of the regular numbering system of a set of sports cards and they tend to have a unique design. Another term for insert cards is chase cards. Insert cards either have their own numbering system. Insert cards are found less frequently than base cards. Autographed cards, memorabilia cards and parallel cards are also classified as insert cards. Insert cards are randomly inserted into packs at a specific ratio. A 1:24 ratio specifies that on average one of every 24 packs will contain a card from that insert set.
A basketball card is a type of trading card relating to basketball, usually printed on cardboard, silk, or plastic. These cards feature one or more players of the National Basketball Association, National Collegiate Athletic Association, Olympic basketball, Women's National Basketball Association, Women's Professional Basketball League, or some other basketball related theme.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
An association football card is a type of trading card relating to association football, usually printed on cardboard, silk, or plastic. These cards feature one or more players, clubs, stadiums, or trophies. Football cards are most often found in Europe, Asia and South America.
