Beckett Media

Last updated
Beckett Media, LLC
Company type Private
Industry Electronic publishing, publishing
Genre Automotive, collectibles, entertainment, sports, trading cards, video game
Founded Bowling Green, Ohio (1984)
Founder James Beckett
Headquarters,
Area served
U.S., Canada
ProductsCollector memorabilia, books, DVDs, magazines, novelties, pricing guides
ServicesSports card and comic book grading
Revenue $42.2 million (2023) [1]
Number of employees
550 (2023) [2]
Divisions Beckett Grading Services, Comic Book Certification Service, Magazine publication,
Website Beckett.com
Cbcscomics.com

Beckett Media is a firm dedicated to covering the sports card, comic book grading, collectibles, and sports memorabilia sectors. Established in 1984 by statistician Dr. James Beckett, it was originally known as Beckett Publications.

Contents

History

James Beckett was a statistics professor before launching Beckett Media. [3] In the 1970s, Beckett introduced some of the initial price guides for the baseball card industry, providing more detailed information on specific card prices compared to the newsletters that collectors were accustomed to. [4] He founded Beckett Publications in 1984. [5]

In January 2005, Beckett offloaded the company to Apprise Media, which aimed to broaden its portfolio in niche and enthusiast media. [6] The company was renamed Beckett Media as part of the sale. [6] [7] On 26 January 2005, Apprise Media hired Peter A. Gudmundsson as the company CEO. [8]

In May 2008, less than four years after being acquired by Apprise Media, there were rumors that Beckett Media was back on the market. Five undisclosed companies were reportedly contemplating buying the firm. [9] In 2008, Beckett Media was acquired by Eli Global, a multinational company headquartered in Durham, North Carolina. Eli Global was established in 1991 by Greg Lindberg.

In 2010, Beckett Media embarked on a major revamp of its digital presence. On March 8, 2010, they revealed a collaboration with SeatGeek to enhance their website's functionality. As a result of this partnership, links to the sports ticket search engine SeatGeek were incorporated on the primary sports teams and leagues pages on Beckett's site. This integration allowed users to seamlessly navigate to SeatGeek's ticket search system for specific teams. [10]

Products

Beckett sports card grading

Beckett Media's publications pioneered an early card grading system, offering a method to assess their quality. This system defined six distinct levels, ranging from mint to poor condition. [11] Beckett Media operates a sports card grading service named Beckett Grading Services. This service holds the exclusive rights to grade and authenticate trading cards from the Topps Vault. [12] [13] In 2016, Beckett Media inaugurated an autograph verification enterprise called Beckett Authentication Services. Today, it stands as one of the premier entities in the realm of autograph authentication. [14]

Comic book grading

Comic Book Certification Service (CBCS), founded by Dr. Michael Bornstein, his son Alec, and Steve Borock, serves as a specialized, independent, and neutral third-party grading entity for comic books. They offer a platform, either through their website or via authorized dealers, where owners can submit their comic books for grading and secure encapsulation. Additionally, during comic book conventions, CBCS representatives are present to directly accept submissions.

Upon receipt, the comics first undergo a thorough inspection to identify any noticeable defects, like missing staples. They are subsequently evaluated by an expert appraiser in a climate-controlled setting. This examination also encompasses verification for possible refurbishments or forgery. Upon review, comics are scored on a scale from 0.5 to 10, with ascending values signifying better quality. CBCS provides either a witness signature verification service or leverages the technology from Beckett Authentication Services for signature authentication. After this process, every comic is securely encapsulated in a tamper-proof slab. [15]

Fanspot.com

In November 2005, Beckett Media embarked on a journey to develop a social networking platform tailored for casual sports enthusiasts. By April 2006, their efforts culminated in the unveiling of FanSpot.com during the 2006 National Sports Collectors Convention. [16] [17] By the end of the month, the site had 1800 registered users. [18] By the close of 2008, user engagement on FanSpot.com had dwindled to a halt, even though many sections of the site remained operational. However, by 2013, FanSpot had completely ceased operations.

Internet sales

From 1995, Beckett Media utilized the internet to facilitate the trade of collectibles and sports cards. Aligning with a range of collectible dealers, they provided an extensive online catalog of products. Through Beckett's website, consumers had the convenience of directly buying items from these dealers. By 2005, the platform had seen sales amounting to $13 million, and the count of associated dealers had risen to 165 by the next year. [19]

Magazines

Beckett Media produces price guides and books pertaining to collectibles and also deals in the distribution of sports memorabilia. [12] An early publication from the company was "Beckett Baseball Card Monthly," which at its zenith garnered a readership of approximately one million. [20] In 2008, Beckett transitioned its monthly price guides for football, baseball, hockey, and basketball cards into seasonal editions. Starting from April 2008, "Beckett Sports Card Monthly" emerged as its sole monthly sports-centric magazine. [21]

Beckett Media also releases four magazines that delve into non-sports collectible card games, like "Magic: The Gathering", as well as hobby and entertainment subjects, including anime and manga. [12] [22] In 2005, the collective circulation of the titles stood at 800,000 copies. By 2008, this number fluctuated between 500,000 and 700,000. To decrease overheads, the company started reducing its monthly publications. Although this strategy worked in trimming costs, it sparked concerns among consumers and led to a drop in sales. [9] In 2003, virtual pets site Neopets selected Beckett Media as the publisher of its new monthly Neopets: The Official Magazine. The bi-monthly magazine premiered in September 2003, [23] and was canceled in January 2008 after 26 issues. Beckett replaced the issues remaining in pre-paid subscriptions with their new bi-monthly magazine, Plushie Pals. [24] [ unreliable source? ] Aimed at plushie collectors, Plushie Pals includes pricing guides for a range of plushie lines, including Neopets, Webkinz, Shining Stars, TY Beanie Babies, and Pokémon. [25] In October 2009, Beckett replaced Plushie Pals with a new magazine, FUN! Online Games, which focuses on various kid and family oriented online game sites, including Webkinz, Club Penguin, Neopets, Disney Online and Wizard 101. According to the company, in its first month it had 100,000 readers. [26]

In 2006, Beckett Media ventured into the video game domain by introducing "Beckett Massive Online Gamer." Launched in May 2006, this magazine catered to enthusiasts of various massively multiplayer online games (MMORPGs). It not only provided game-related information but also showcased related products and featured articles on lifestyle and entertainment themes. [22]

Related Research Articles

<i>Neopets</i> Virtual pet site

Neopets is a free-to-play virtual pet website. First launched in 1999, the website allows users to own virtual pets ("Neopets") and explore a virtual world called "Neopia." Players can earn one of two virtual currencies. One currency, called Neopoints, can be obtained for free through on-site features like games, events, and contests. The other, Neocash (NC), is purchased with real-world money and can be exchanged for wearable items for pets.

A trading card is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing and a short description of the picture, along with other text. When traded separately, they are known as singles. There is a wide variation of different types of cards.

<span class="mw-page-title-main">Baseball card</span> Type of trading card related to baseball

A baseball card is a type of trading card relating to baseball, usually printed on cardboard, silk, or plastic. In the 1950s, they came with a stick of gum and a limited number of cards. These cards feature one or more baseball players, teams, stadiums, or celebrities.

<span class="mw-page-title-main">Topps</span> American company

The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of baseball and other sports and non-sports themed trading cards. Topps also produces cards under the brand names Allen & Ginter and Bowman.

<i>Wizard</i> (magazine) American magazine about comic books

Wizard or Wizard: The Magazine of Comics, Entertainment and Pop Culture was a magazine about comic books, published monthly in the United States by Wizard Entertainment from July 1991 to January 2011. It included a price guide, as well as comic book, movie, anime, and collector news, interviews, and previews.

<span class="mw-page-title-main">Upper Deck Company</span> American trading card company

The Upper Deck Company, LLC, founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California, United States.

<span class="mw-page-title-main">Neopets Trading Card Game</span> Neopets card game

The 'Neopets TCG' is an out-of-print collectible card game and a spin-off of the popular virtual pet browser game, Neopets. The game was launched in 2003 and produced by Wizards of the Coast, a large trading card company that produces a variety of other trading card games. Neopets is aimed at a slightly younger audience than other Wizards of the Coast offerings such as Magic: The Gathering. As with many other trading card games, the cards serve two purposes, collecting and playing a game.

Diamond Comic Distributors, Inc. is an American comic book distributor serving retailers in North America and worldwide. They transport comic books and graphic novels, as well as other popular culture products such as toys, games, and apparel from comic book publishers or suppliers to retailers.

Comic book collecting is a hobby that treats comic books and related items as collectibles or artwork to be sought after and preserved. Though considerably more recent than the collecting of postage stamps (philately) or books (bibliophilia), it has a major following around the world today and is partially responsible for the increased interest in comics after the temporary slump experienced during the 1980s.

Certified Guaranty Company, also known as CGC, is a Sarasota, Florida comic book grading service. CGC is an independent member of the Certified Collectibles Group of companies. It is the first independent and impartial third party grading service for comic books.

<i>Tuff Stuff</i> Online magazine for sports collectibles

Tuff Stuff is an online magazine that publishes prices for trading cards and other collectibles from a variety of sports, including baseball, basketball, American football, ice hockey, golf, auto racing and mixed martial arts. The print edition of the magazine was published from 1984 to 2011, when it ceased publication, As a result, Tuff Stuff has remained as an online publication to date.

<span class="mw-page-title-main">Rookie card</span>

A rookie card is a trading card that is the first to feature an athlete after that athlete has participated in the highest level of competition within their sport. Collectors may value these first appearances more than subsequent card issues. Athletes are often commemorated on trading cards which are highly collected based on the popularity of the athlete. Prices for rookie cards fluctuate based on consumer interest, supply and demand and other factors, but can surpass thousands of dollars.

James Beckett III is an American statistician, author, editor, and publisher. His publications are well known in the hobby of sports card collecting.

<span class="mw-page-title-main">T206 Honus Wagner</span> Baseball card issued 1909–1911

The T206 Honus Wagner baseball card depicts the Pittsburgh Pirates' Honus Wagner, known as "The Flying Dutchman", a dead-ball era baseball player who is widely considered to be one of the best players of all time. The card was designed and issued by the American Tobacco Company (ATC) from 1909 to 1911 as part of its T206 series. Wagner refused to allow production of his baseball card to continue, either because he did not want children to buy cigarette packs to get his card, or because he wanted more compensation from the ATC. The ATC ended production of the Wagner card, and a total of only 50 to 200 cards were ever distributed to the public. In 1933, the card was first listed at a price value of US$50 in Jefferson Burdick's The American Card Catalog, making it the most expensive baseball card in the world at the time.

Non-Sport Update is a magazine founded by Roxanne Toser Non-Sport Enterprises, Inc. for collectors of non-sport and entertainment trading cards. Subjects that appear on these types of trading cards are television and movie properties, comic book characters, music icons, product parodies, and many other topics. In February 2016, Non-Sport Update was acquired by Beckett Media.

<i>Shonen Jump</i> (magazine) Defunct North American manga anthology

Shonen Jump, officially stylized SHONEN JUMP and abbreviated SJ, was a shōnen manga anthology published in North America by Viz Media. It debuted in November 2002 with the first issue having a January 2003 cover date. Based on Shueisha's popular Japanese magazine Weekly Shōnen Jump, Shonen Jump was retooled for English readers and the American audience, including changing it from a weekly publication to a monthly one. It featured serialized chapters from different manga series and articles on Japanese language and culture, as well as manga, anime, video games, and figurines. The premiere issue of Shonen Jump also introduced the first official English translations of One Piece, Sand Land, Yu-Gi-Oh!, YuYu Hakusho, and Naruto.

<span class="mw-page-title-main">Steve Geppi</span> Comic book publisher

Stephen A. Geppi is an American comic book distributor, publisher and former comic store owner. Having established an early chain of comic shops in Baltimore in the mid-late 1970s, he is best known for his distributing business. Geppi founded Diamond Comic Distributors, the largest comic direct distribution service in 1982, and has served as the company's head to the present. Diamond Distribution became the successor to direct market pioneer Phil Seuling's distribution dream when Geppi took over New Media/Irjax's warehouses in 1982. He further bought out early-distributor Bud Plant in 1988, and main rival Capital City in 1996 to assume a near-monopoly on comics distribution, including exclusivity deals with the major comic book publishers.

<i>FUN! Online Games</i>

FUN! Online Games as it is more commonly known, is a magazine that is published by Beckett Media. The headquarters is in Dallas, Texas. This bi-monthly publication focuses on the online gaming world, with feature articles on games such as Webkinz World, Free Realms, Build-A-Bear Online, Neopets, Club Penguin, Toontown Online, Shining Stars, TY Beanie Babies, Pokémon, Wizard 101, Pixie Hollow, and more.

Donna Williams Powell is a British game designer and businesswoman. She is the co-founder of Neopets and Meteor Games.

References

  1. "Beckett Media Revenue and Competitors". Growjo.com. 13 August 2023. Retrieved August 13, 2023.
  2. "Beckett Media Revenue and Competitors". Growjo.com. 13 August 2023. Retrieved August 13, 2023.
  3. "Inside Beckett Media's Sports Collecting Empire". MSN. 24 July 2023. Retrieved August 13, 2023.
  4. Jamieson, Dave (2010). Mint Condition: How Baseball Cards Became an American Obsession. New York City: Atlantic Monthly Press. pp. 149–150. ISBN   978-0-8021-1939-1.
  5. Bounds, Jeff (July 8, 2005). "Beckett covers bases with revamp". Dallas Business Journal. Retrieved March 24, 2009.
  6. 1 2 "Beckett Publications sold to New York media company". Dallas Business Journal. January 26, 2005. Retrieved March 24, 2010.
  7. Ives, Nat (January 26, 2005). "Apprise Media Buys Publisher of Price Guides". The New York Times. Retrieved March 24, 2010.
  8. "Gudmundsson Named CEO of Beckett Media; Will Work to Expand Company Through New Products & Services" (Press release). Apprise Media. Business Wire. January 26, 2005. Archived from the original on 2008-05-17. Retrieved September 18, 2008.
  9. 1 2 Moore, Dave (May 13, 2008). "Less than four years later, Beckett again for sale". Dallas Business Journal . Retrieved September 21, 2008.[ dead link ]
  10. "Beckett Media Signs Partnership with SeatGeek" (Press release). PR Web. March 8, 2010. Archived from the original on 12 April 2010. Retrieved March 9, 2010.
  11. Jamieson, p. 150.
  12. 1 2 3 "Corporate Overview". Beckett Media. Archived from the original on 2008-01-25. Retrieved January 14, 2008.
  13. "Beckett Partners". Beckett Media. Archived from the original on 2008-02-09. Retrieved January 14, 2008.
  14. "Inside Beckett Media's Sports Collecting Empire". MSN. 24 July 2023. Retrieved August 13, 2023.
  15. "Comic Book Grading and Certification". MSN. 13 August 2023. Retrieved August 13, 2023.
  16. Davis, Steve (August 22, 2006). "Stars' version of two-a-days". The Dallas Morning News . Retrieved September 18, 2008.
  17. "FanSpot Asks: Are You Fan Enough?" (Press release). FanSpot. Marketwire. August 22, 2006. Retrieved 2008-09-18.
  18. Batheja, Aman (August 30, 2006). "Company takes a swing at creating a MySpace for sports fans". Fort Worth Star-Telegram . FanSpot.com has 1,800 members, [Beckett Media spokesman Elon] Werner said.
  19. Quinton, Brian (July 5, 2006). "Sports Collectibles Site Powers up Major League Search". Direct Magazine. Retrieved March 24, 2010.
  20. Jamieson, pp. 149–151.
  21. "2008 Beckett Sports Lineup FAQ". Beckett Media. Retrieved September 21, 2008.
  22. 1 2 Dobson, Jason (April 13, 2006). "Beckett to Launch MMOG Magazine". Gamasutra . Think Services. Archived from the original on 22 September 2008. Retrieved September 21, 2008.
  23. "Neopets News". Neopets. September 11, 2003. Retrieved June 12, 2008.
  24. Letter to subscribers sent by Beckett media
  25. "Red Hot Collectibles Covered in Beckett's Plushie Pals" (Press release). Beckett Media. Business Wire. July 3, 2007. Archived from the original on 2007-10-17. Retrieved September 21, 2008.
  26. "Beckett Launches FUN! Online Games Magazine To Feature Kid- and Family-Friendly Online Games and Communities" (Press release). Beckett Media. Marketwire. October 18, 2009. Retrieved October 30, 2009.