Leslie Scott (game designer)

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Leslie Scott
Born (1955-12-18) 18 December 1955 (age 68)
Dar es Salaam, Tanganyika
Occupation(s)Game designer, author, businesswoman
Known for Jenga
SpouseFritz Vollrath
ChildrenFrederica and Digby

Leslie Scott (born 18 December 1955) is a Tanzanian-born British board game designer, author, and businesswoman, best known as the inventor of the game Jenga. Despite initial challenges, Scott transformed a family wooden block game into the classic Jenga, achieving worldwide success after licensing to Hasbro in 1986. Recognized for her contributions, she received accolades such as the 2010 Wonder Women of Toys Inventor/Designer Award and the 2012 Tagie Award for Excellence in Game Design.

Contents

Early life and education

Born in Tanzania, Scott spent her childhood in East and West African countries and completed her education in England. [1] Her family had always enjoyed playing board games together, furthered by her father, Robert Scott, a World War II fighter pilot turned oil company executive, who designed many games and toys for her and her three siblings to play with. [2]

One of the games that was eventually developed and played by the family while they were living in Ghana was created using wooden blocks that were scraps found by her younger brother from a sawmill near their house in Ghana. [1] They called the game Takoradi Bricks, named after a nearby port. [3] After moving to Oxford in 1974, she taught the game to her friends with a set of blocks she had brought along, and it became popular amongst her peers. This interest led to the spark of introducing this novel game to the market that we now know as Jenga. [1]

Career

Intel

After graduating high school, Scott began working at Intel UK, where she became the Marketing Communications Manager. She would also design a various competitive team-based puzzle-solving games that became a huge success at their international sales conferences. [2] The creative freedom offered by her job led her to realize her entrepreneurial nature and start her own company.

Jenga

She went on to found Leslie Scott Associates, a one-woman, one-product company, and decided to turn the wooden blocks into a product and sell them. [2] With no business plans and no experience in the toy industry, she borrowed £15,000 from the bank with the support of her mother, who placed her house as collateral. [4] [5]

Having grown up speaking Swahili, Scott decided to derive the game's name from the word "kujenga", meaning "to build", with the desire to have people exclusively associate the word with the game. [1] Despite the later opposition to the name by distributors, she was resolute in her branding decision, and the name was eventually accepted and embraced by the companies and adopted by the masses to be associated with this popular game. [4] [1]

She also wanted to be intentional with the production of the game to offer customers a tactile experience similar to the one she had when playing the game growing up. Each of the 64 blocks needed to be slightly different from each other with a handmade feel, and no two sets were to be the same. She achieved this after a carpenter's suggestion to use a special template when sanding the wood before cutting it. She exhibited the game, then called Jenga The Perpetual Challenge, at the Earls Court Toyfair in 1982 and at the London Toy & Hobby Fair in 1983, with no success at selling the game at either exhibition. [3] [6]

After a few years of producing the game, which was manufactured by a wood workshop at Camphill, entrepreneur Robert Grebler discovered the game and bought the rights, later assigning worldwide rights to the distribution of the game to Pokonobe Associates in 1985, which they then licensed to Irwin Toy in 1986. [7] [6] [8] Irwin Toy hated the name of the game, Jenga The Perpetual Challenge, saying that the English-speaking public would not understand the words Jenga and perpetual. [6] Scott held fast to the name Jenga, and the name of the game was shortened to Jenga. [6]

Irwin Toy launched the game at the Toronto Toy Fair and also advertised it on television as "the great game with the strange name". [4] [1] Later, in 1986, the Irwin brothers licensed Jenga to Hasbro, Inc, which propelled the game to massive success. [4]

Meanwhile, Scott also transformed Leslie Scott Associates into Oxford Games Ltd in 1991, partnering with a designer and old friend, Sara Finch. The company had published over forty games. [2]

Senior Associate at Oxford

She is a Senior Associate of Pembroke College, Oxford, focusing on play. She is also a founder trustee of The Smithsonian UK Charitable Trust. [9]

Honours

Scott is the recipient of the 2010 Wonder Women of Toys Inventor/Designer Award, [10] and the 2012 Tagie award for Excellence in Game Design. [11]

In 2020, Jenga was inducted to the National Toy Hall of Fame at The Strong National Museum of Play. [6] [12]

Private life

Scott is married to the Oxford zoologist Professor Fritz Vollrath, who is famous for his studies on spiders. [13] They have two children, Frederica and Digby.

Works

Games

Books

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References

  1. 1 2 3 4 5 6 Ricketts, Nicolas (5 November 2020). "Block by Block: Leslie Scott's Jenga Game (or, in Swahili, Zuia kwa kuzuia: Mchezo wa Jenga wa Leslie Scott)". The Strong National Museum of Play. Retrieved 5 December 2023.
  2. 1 2 3 4 Couzin, Mary (February 2021). "Q&A with Jenga Creator Leslie Scott". www.google.com. Retrieved 5 December 2023.
  3. 1 2 3 4 5 Jackson, Steve (13 April 1996). "And money came tumbling down". The Daily Telegraph. p. 33.
  4. 1 2 3 4 Sims, Mike (June 2023). "Jenga: The CLA member who built a gaming legacy • CLA". www.cla.org.uk. Retrieved 5 December 2023.
  5. ↑ "A hit 20 years in the making". The Sunday Telegraph. 27 November 1993. p. Review 17.
  6. 1 2 3 4 5 Abrahams, Ruth (November 2020). "Jenga: A Tale of Randomness and Design". University of Oxford. Retrieved 5 December 2023.
  7. ↑ Ravensbergen, Jan (29 January 1985). "Steady Hand Needed to Play Block Game". The Montreal Gazette. p. B-8.
  8. ↑ Scott, Leslie (2009). About Jenga: The Remarkable Business of Creating a Game that Became a Household Name. Greenleaf Book Group. ISBN   978-1608320028.
  9. ↑ "Trustees". Smithsonian UK Charitable Trust. Retrieved 30 December 2023.
  10. ↑ "Women Of Distinction". Playthings Magazine
  11. ↑ The Toy & Game Inventor Awards
  12. ↑ Greenwood, Marcia (6 November 2020). "Baby Nancy and Jenja join National Toy Hall of Fame". USA Today. Honolulu Star-Advertiser (Honolulu, Hawaii). p. A4.
  13. ↑ "Professor Fritz Vollrath". www.biology.ox.ac.uk. Retrieved 5 December 2023.
  14. ↑ Gwyther, Matthew (6 October 2009). "Built to Last (10 Minutes)". The Wall Street Journal. Archived from the original on 10 November 2012.
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