Let It Flow (song)

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"Let It Flow"
Toni Braxton - You're Makin' Me High (The Remix) and Let It Flow.png
Artwork that commercializes "You're Makin' Me High (The Remix)"/"Let It Flow"
Single by Toni Braxton
from the album Waiting to Exhale: Original Soundtrack Album and Secrets
A-side "You're Makin' Me High"
ReleasedMay 21, 1996
Recorded1995
Genre
Length4:21
Label LaFace
Songwriter(s) Babyface
Producer(s) Babyface
Toni Braxton singles chronology
"I Belong to You/How Many Ways"
(1994)
"Let It Flow" / "You're Makin' Me High"
(1996)
"Un-Break My Heart"
(1996)
Music video
"Let It Flow" by Toni Braxton on YouTube

"Let It Flow" is a song by American R&B singer Toni Braxton. Written and produced by Babyface, the song was originally recorded for, and included on, the soundtrack to the 1995 motion picture Waiting to Exhale .

Contents

"Let It Flow" was released as a double A-side with "You're Makin' Me High", the lead single from Braxton's second studio album, Secrets (1996). At the time the single was issued, "Let It Flow" was already receiving strong radio airplay in the United States, and the two tracks eventually topped the Billboard Hot 100 and Hot R&B/Hip-Hop Songs charts.

Music video

The music video for "Let It Flow" directed by Herb Ritts features water imagery throughout. Toni is shown singing while surrounded by men painted blue facing away from her, and this is interspersed with shots of the men behind and in front of screens of water flowing. Toni is also shown singing while sitting on a white float in the middle of a still body of water.

Reception

The double-A side single debuted at number seven on the Hot 100 and number two on the Hot R&B Singles chart, the issue dated June 8, 1996, becoming her highest-debuting single. [1] [2] It eventually topped the Hot 100 chart for a week, and the Hot R&B Singles chart for two weeks, which was her first number one single on both charts. [3] [4] [5] Due to its staying power on the Hot R&B Singles chart, it was the #1 R&B Single on the 1996's Billboard year-end charts. [6] [7] The single sold over 1,500,000 copies in the United States and was certified Platinum by the RIAA on July 17, 1996. [8] [9]

Just as soon as the soundtrack was released, the song received critical acclaim, being chosen as one of the best tracks on the album by critics. Stephen Holden, the music critic of the New York Times , called it "small pop coup" and added "Braxton snaps out the words with a choked intensity, her dark, grainy contralto conveying a potent mixture of fury and sensuality." [10]

Personnel and credits

Credits adapted from album liner notes. [11]

Charts

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So Many Ways is the debut album by American R&B vocal group The Braxtons. Released on August 6, 1996, the album produced four singles; "So Many Ways", "Only Love", "The Boss" – which peaked at number-one in the Billboard Dance Charts – and "Slow Flow". "So Many Ways" peaked at No. 26 on the Billboard R&B/Hip-Hop Albums charts and No. 3 on the Heatseekers Albums chart.

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"Yesterday" is a song by American R&B singer–songwriter Toni Braxton. The track is the lead single from her album, Pulse, released on May 4, 2010. Trey Songz appears on the American version released to radio, "Troy Taylor Radio Edit". Outside North America, the original version of the song was released, which features only Braxton's vocals.

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References

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  6. J.R. Reynolds (December 14, 1996). "Morissette Leads Billboard Awards". Billboard . Retrieved August 30, 2010.
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  8. "Best-selling Records of 1996". Billboard . January 18, 1997. Retrieved August 29, 2010.
  9. "RIAA certification for "You're Makin' Me High/Let It Flow" single". The Recording Industry Association of America. July 17, 1996. Retrieved August 27, 2010.
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  11. Toni Braxton – Secrets (CD liner notes) - LaFace Records 73008-26020-2
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  13. "Toni Braxton Chart History (Adult Contemporary)". Billboard. Retrieved December 28, 2022.
  14. "Hot Dance Music/Maxi-Singles Sales". Billboard . Archived from the original on June 30, 2013. Retrieved 2008-10-11.
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See also