"Lip & Hip" is a song by South Korean singer-songwriter and rapper Hyuna. "Lip & Hip" was released in two formats: for digital download and as a physical CD with the single album of the same name. It was released through Cube Entertainment on December 4, 2017, and was distributed by LOEN Entertainment. The single serves as Hyuna's last solo release under Cube Entertainment following her departure from the company in October 2018.[1][2]
On November 21, Cube revealed that the singer would be releasing a new song on December 4, adding that music programs appearances were still in discussion.[3] On November 27, the rapper revealed through a V Live that the song was a “thanks” to her fans on her 10th anniversary since debut. She also revealed that the music style and fashion would be different from her last song "Babe", released a few months prior.[4] A few days later, promotional pictures were released, captioning the song as a "ThanX Single".[5]
On November 29, it was reported that the singer will be attending the 2017 Melon Music Awards and that she will be performing the song, two days prior to the official release.[6] The single was released through several music portals on December 4, 2017, including MelOn in South Korea and iTunes worldwide.[7][8]
Music video and promotion
A music video teaser was released on December 1. The official music video was released in conjunction the song on December 4. It was described by Billboard as "one of the most suggestive clips out of K-pop in some time, as the soloist takes ownership of female passion through a subtle coming-of-age narrative".[9] The music video was directed by Lumpens.[10]
The physical copy of the single debuted and peaked at number 14 on the Gaon Album Chart.[11] It placed at number 44 for the month of December 2017, with 3,000 copies sold.[12] "Lip & Hip" debuted and peaked at number 16 on the Gaon Digital Chart, on the chart issue dated December 3–9, 2017, with 61,108 downloads sold and 1,483,409 streams.[13][14][15] In its second week, the song fell to number 42 with 32,821 downloads sold and 1,435,211 streams.[16][17][18] It also debuted and peaked at number 35 on Billboard Korea's Kpop Hot 100.[19] In its second week, the song fell to number 36.[20] The song placed at number 44 for the month of December 2017.[21]
Usage in media
The song has been played in the hit American TV show, The Bold Type, during its seventh episode of the second season.[22]
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