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Seoul Broadcasting System (SBS;Korean:에스비에스;RR:EseuBiEseu) is one of the leading South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000,changing its corporate name from Seoul Broadcasting System (서울방송;Seoul Bangsong). Its flagship terrestrial televisionstationSBS TV broadcasts as channel 6 for digital and cable.
Established on 14 November 1990,SBS is the largest private broadcaster in South Korea,and is owned by the Taeyoung Construction. It operates its flagship television channel which has a nationwide network of 10 regional stations,and three radio networks. SBS has provided digital terrestrial television service in the ATSC format since 2001,and T-DMB (Digital Multimedia Broadcasting) service since 2005.
History
After South Korea's democratic reform in 1987,the government moved to create a new commercial broadcaster in South Korea,the second after the Munhwa Broadcasting Corporation (MBC). Unlike MBC,previously a part of the Korean Broadcasting System (KBS) broadcasting sporting events like the 1986 FIFA World Cup,the new commercial broadcaster was to become a broad alternative channel for the public. The Korean government announced in June 1990 that it would allow licenses to the private sector again,after ten years of hiatus. This was also seen as a counterweight to the start of NHK BS1,which was received in Korea,and was seen as controversial by pundits over trauma from the Japanese occupation in the first half of the century.[1]
SBS was founded in Seoul on 14 November 1990,and marked its establishment with initial experimental demo broadcasts,with test transmissions for its TV and radio channels following on 1 December 1990. This move was met with some criticism,due to its connections with the Taeyoung construction corporation,who owned 30% of the shares. The Hankook Ilbo even called the affair "the scandal of the Sixth Republic".[2] On 20 March 1991,SBS started its regular broadcasts,launching SBS Radio's first regular broadcast on AM 792kHz.[3] On 1 December 1991,the 30th anniversary of MBC,SBS commenced its official broadcasts with the introduction of SBS TV at 10:00am in Seoul,designated as "The Day of Birth of SBS",[4] as broadcast by MBC on the program MBC Newsdesk.[5]
Initially,SBS was only broadcast terrestrially in Seoul and its surrounding areas. On 9 October 1992,the government began accepting applications for private broadcasting stations in other regions of the country. SBS planned for a television and radio broadcast affiliate network to air SBS programs on other new regional channels before its 5th anniversary. In 1994,the private Korea New Network (KNN) in Busan,Taejon Broadcasting Corporation (TJB) in Daejeon,Daegu Broadcasting Corporation (TBC) in Daegu,and Kwangju Broadcasting Corporation (KBC) in Gwangju were created,after government approval.[6] On 14 May 1995,SBS launched its national television network with new local affiliates,KNN,TJB,TBC,and KBC,airing SBS programming on the regional channels while local stations created local programming to suit the local residents needs.[7]
In 1996,an FM radio station was established to complement the existing AM station. In February,the five SBS stations formed an association.[8] On 14 November 1996,SBS Power FM began broadcasting on 107.7MHz as a music-centric station. On 4 January 1999,the original SBS Radio on AM 792kHz began broadcasting on FM as well. The station rebranded as SBS Love FM on 103.5MHz,broadcasting simultaneously on AM and FM frequencies.[9]High-definitiondigital television was introduced in 2001. Digital Multimedia Broadcasting (DMB) was introduced in 2005.
SBS introduced its current logo on 14 November 2000,after its 10th anniversary celebration entitled "SBS 10th Anniversary Special:Thank You,Viewers". SBS also used the slogan "Humanism thru Digital" until January 2010,when a new slogan was introduced:"Together,we make delight".[10][11] On 29 October 2012,SBS TV became South Korea's second channel to broadcast 24 hours a day. However,this was discontinued in 2017,and the channel has reverted to daily sign-off routines overnight.
SBS dramas have been part of the "Korean wave",exported to many countries across the world. Sandglass has one of the highest viewership ratings in South Korea,and is considered the breakout drama for the network.[19] Other dramas that have enjoyed high viewership include Lovers in Paris,Trap of Youth[ko],Brilliant Legacy,Rustic Period,Temptation of Wife,The Heirs,and My Love from the Star.[20] SBS airs a variety of entertainment programs ranging from informational,comedy,music,reality,talk shows,and auditions. Many programs are popular throughout Asia,including X-Man,Family Outing,Running Man,Inkigayo,and many more.[21][22] SBS documentaries encompass a wide range of issues,from foreign affairs to the environment. Unanswered Questions[ko] (Korean:그것이알고싶다/literal translation:I Want to know) premiered in 1992,and has since earned notoriety for its investigations from a journalistic standpoint. SBS also broke tradition by creating its flagship newscast SBS Eight O'Clock News,airing at 20:00 instead of 21:00,giving itself the slogan "News an hour earlier".[23] It also produces news-analysis programs such as Morning Wide,Nightline,SBS Current Affairs Debate,Curious Stories Y,and In Depth 21 covering the political,economic,social and cultural issues of the days.
Komi
The network's mascot is Komi (고미),an abstract blue bear,created in 2004. The mascot conveys SBS's idologies. In 2012 he was redesigned taking into account the growing digital media environment.[24] In conjunction with the redesign,friends were added,Gorilla (고릴라),who is interested in music,Looly (룰리),a tall green bear who helps Komi,Poly (폴리),a problem-solving know-it-all purple penguin and Tory (토리),a pink rabbit with a youthful personality.[25]
↑ "건강한 사회를 위한 강한 방송 SBS 출범"(PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived(PDF) from the original on 6 October 2014. Retrieved 29 September 2012.
↑ "새 시대, 새로운 방송 SBS TV 개국"(PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived(PDF) from the original on 7 May 2003. Retrieved 29 September 2012.
↑ 창사 5주년, 세계로 미래로(PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived(PDF) from the original on 24 July 2003. Retrieved 29 September 2012.
↑ 5 Commercial TV Networks Agree to Form Association. (1996, Feb 02). Korea Herald
↑ "마음에서 마음으로, SBS 라디오"(PDF) (in Korean). Seoul Broadcasting System. January 2001. Archived(PDF) from the original on 17 July 2003. Retrieved 29 September 2012.
↑ "SBS 창사 20주년…시청자와 함께한 '8시 뉴스'" (in Korean). Seoul Broadcasting System. 13 November 2010. Archived from the original on 16 October 2013. Retrieved 30 September 2012.
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