Many sporting mascots used as mascots and characters by clubs and teams in Australia and New Zealand are similar to those used around the world. There are, however, quite a number that are unique to these two nations.
The following is a list of notable mascots and characters created specifically for advertising purposes in Australia and New Zealand, listed alphabetically by the club or team they represent.
In 2003, the Australian Football League standardised the club mascots into the Mascot Manor theme. [1] Some, however, have since been replaced. [2]
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Current Mascots
Former Mascots
The 2005–06 A-League was the 29th season of top-flight soccer in Australia, and the inaugural season of the A-League. After over 12 months without a national professional club competition since the close of the 2003–04 National Soccer League season, the first match in the A-League was played on 26 August 2005. The competition was made up of a triple round robin league stage before a championship playoff featuring the top four teams.
The National Basketball League (NBL) is the premier professional men's basketball league in Australia and New Zealand. It was established in 1979. Andrew Gaze is widely considered one of the league's greatest players and features heavily in these records. Since its inaugural season he has had seven of the top ten seasons for average points scored. Gaze is also the league's highest career point scorer with 18,908. Statistics have been kept for both individuals and teams since its inception.
Labrador Australian Football Club, also known as the Labrador Tigers, is a Gold Coast based sports club. Labrador's Australian rules football team currently competes in the Queensland Australian Football League. From 2011 to 2014 it was an inaugural member club of the NEAFL competition.
The 2007–08 NBL season was the 30th season of competition since its establishment in 1979. On 21 November 2006, the Gold Coast Blaze joined the league, expanding it to 13 teams.
Heritage Round was an annual round of matches in the Australian Football League in which all the teams wore throwback guernseys from the past.
The first Heritage Round was in 2003 and the last was in 2007.
The 2008–09 NBL season was the 31st season of competition since its establishment in 1979. A total of 10 teams contested the league.
The 2009–10 A-League was the 33rd season of top-flight soccer in Australia, and the fifth season of the A-League competition since its establishment in 2004. The season marked the addition of two new teams from Queensland. Gold Coast United FC and the North Queensland Fury FC made their A-League debuts at the start of the season. Because of this, Queensland Roar were renamed to Brisbane Roar, as they were no longer the only A-League club from Queensland. With the inception of the two new clubs, many club transfers took place both within Australia and New Zealand, and around the world.
The Expansion of the A-League Men is the ongoing process of establishing new clubs in the A-League Men. The A-League Men was established to replace the National Soccer League as the top division in the Australian football league system. It is the only professional football league in the country. Founded in 2004 with eight teams commencing competition in the 2005–06 season, the league has since expanded into new markets across Australia and New Zealand. From the 2024–25 A-League Men season, 13 clubs will compete in the league, after Auckland Football Club was granted an expansion license.
The 2010–11 A-League was the 34th season of top-flight soccer in Australia, and the sixth season of the Australian A-League soccer competition since its establishment in 2004. The home and away season began on 5 August 2010 and concluded on 13 February 2011. The addition of Melbourne Heart brought the total number of teams to 11. Brisbane Roar finished Premiers with two games remaining in the season following an Australian record unbeaten run, and later completed the Premiership and Championship double by beating the Central Coast Mariners in the Grand Final.
The 2011–12 A-League was the 35th season of top-flight soccer in Australia, and the seventh season of the Australian A-League soccer competition since its establishment in 2004. At the end of the previous season, the North Queensland Fury were cut from the competition by the governing body, Football Federation Australia, due to financial reasons.
The 2011–12 Perth Glory FC season was the club's 15th season since its establishment in 1996. The club competed in the A-League for the 7th time. The club participated in its first A-League Grand Final this season, its 5th overall.
The 2012–13 A-League was the 36th season of top-flight soccer in Australia, and the eighth season of the Australian A-League since its establishment in 2004. The 2012–13 season saw the introduction of a new Western Sydney-based team, the return of Newcastle Jets FC after their A-League licence was returned by FFA, and the end of Gold Coast United after they were removed from the competition at the end of the previous season. This season was also the last A-League season to be broadcast exclusively on paid television, after SBS obtained the rights to a live Friday night game each week of the A-League season, and all A-League finals games on a one-hour delay, on a $160 million four-year broadcast deal, effective from the 2013–14 A-League season onwards.
The 2013–14 A-League was the 37th season of top-flight soccer in Australia, and the ninth of the A-League since its establishment in 2004. The season began on 11 October 2013, with Western Sydney Wanderers as the defending A-League Premiers and Central Coast Mariners as the defending A-League Champions. The regular season concluded on 13 April 2014, with Brisbane Roar crowned Premiers. The 2014 Grand Final took place on 4 May 2014, with Brisbane Roar claiming their third Championship with a 2–1 win in extra time against Western Sydney Wanderers.
The Bowls Premier League (BPL) is a biannual bowls competition involving teams from around Australia. The competition was founded in 2013 as a way to popularise the sport by presenting in a modernised format, using the term "made-for-television" in its promotion. The competition features faster play, modified rules, colourful clothing and comprehensive television coverage.
The 2016–17 NBL season was the 39th season of the National Basketball League since its establishment in 1979. A total of eight teams contested the league. The regular season was played between October 2016 and February 2017, followed by a post-season featuring the top four in late February and March 2017.
The 2018–19 A-League was the 42nd season of national level soccer in Australia, and the 14th since the establishment of the A-League in 2004. The regular season commenced on 19 October 2018 and concluded on 28 April 2019. The play-offs began on 3 May 2019 and ended with the Grand Final on 19 May 2019. Sydney FC defeated Perth Glory in the Grand Final.
The 2018–19 season was the 50th season of national competitive association football in Australia and 136th overall.
The 2024–25 NBL season will be the 47th season of the National Basketball League since its establishment in 1979. A total of ten teams contested in the 2024–25 season.