List of marketing terms

Many terms are used in the marketing field.

General terms

• AIDA (marketing)
• Arrow information paradox
• Attack marketing
• Bargain bin
• Business-to-business
• Business-to-consumer
• Business-to-government
• Call to action
• Cause marketing
• Copy testing
• Customer relationship management
• Decision making unit
• Davie-Brown Index
• Disintermediation
• Double jeopardy (marketing)
• Emotional branding
• Engagement (marketing)
• Facelift (product)
• Fallacy of quoting out of context
• Fine print
• Flighting (advertising)
• Growth Hacking
• Heavy-up
• Inseparability
• Intangibility
• Integrated marketing communications
• Low-end market
• Marketing communications
• Marketing experimentation
• Marketing exposure
• Marketing information system
• Marketing mix for product software
• Marketing mix modeling
• Marketing speak
• Megamarketing
• Networks in marketing
• Next-best-action marketing
• Nielsen ratings
• Out-of-box experience
• Perishability
• Permission marketing
• Price Analysis
• Product lifecycle
• Product lifecycle management
• Promoter (entertainment)
• Relational goods
• Representative office
• Science-to-business marketing
• SEO – search engine optimization
• Share of Wallet
• Soft launch
• Solutions Marketing
• SONCAS
• Sports Entertainment
• Square inch analysis
• Sweeps period
• Top of mind awareness
• Visual merchandising
• White label

Marketing metrics

• Abandonment rate
• Churn rate
• Click-through rate
• Conversion marketing
• Cost per action
• Cost Per Click
• Cost per conversion
• Cost per impression
• Cost per lead
• Cost per mille
• Customer acquisition cost
• Customer lifetime value
• Frequency (marketing)
• Q Score
• Reach (advertising)
• Response rate ratio
• Return on investment
• ROMI (return on marketing investment)
• View-through rate