Lonkero

Last updated
Lonkero
Lonkero (15246979106).jpg
A glass of lonkero
Type ready-mixed drink
Country of origin  Finland
Introduced1952
Alcohol by volume  5–8.5% [1]
Proof (US) 10°–17°
Colourwhite
Ingredients gin and, most commonly, grapefruit soda
Variants cranberry and lime flavour
Related products Long drink
A Finnish long drink, made by combining gin and grapefruit soda. Self-made gin grapefruit long drink.jpg
A Finnish long drink, made by combining gin and grapefruit soda.
Lonkero sold in a supermarket in Helsinki Long drink in Finland.jpg
Lonkero sold in a supermarket in Helsinki

In Finland, lonkero, also called Finnish long drink, [2] [3] refers to a ready mixed drink made from gin and, most commonly, grapefruit soda, although other long drink flavours include cranberry and lime. In Finland, lonkero is available in stores and restaurants, where it can be on draught, bottle or can. [4]

Contents

History

In 1952, Finland was preparing to receive increased numbers of visitors connected to the 1952 Summer Olympics. As a compromise following the Finnish prohibition (1919–1932), the country was living with a strict state-controlled alcohol policy. In order to help vendors facing a wave of foreign customers, the state allowed some liberalization; Alkoholiliike, the national alcoholic beverage retailing monopoly, introduced two brands of pre-mixed, bottled, ready to drink long drinks. These were the Gin Long Drink (gin with grapefruit) and the Brandy Long Drink (brandy with Pommac), then co-manufactured with Hartwall. The latter product was discontinued in the 1970s, after which the term long drink became primarily associated with the gin-and-grapefruit beverage in Finland.

A Finnish-style long drink in the United States. The Finnish Long Drink captured in Montauk, NY.jpg
A Finnish-style long drink in the United States.

Until Finland joined the European Union in 1995, the production of long drink was strictly controlled by the government. After joining the EU the government was no longer allowed to control the production, and this led to the birth of several long drink brands by different companies. Some experimented with using lemon, orange or other flavors instead of grapefruit. Others started manufacturing mild long drinks based on fermentation rather than on adding spirits. The same composition can be achieved by diluting a 10% cider into 5% with water and gin and grapefruit flavors, and the 4.7% product can be sold in grocery stores. The 2000s saw the reintroduction of the brandy long drink, now manufactured by Laitilan Wirvoitusjuomatehdas.

In the Finnish state retail monopoly alcohol store Alko, since 2007 Hartwall Original Long Drink has been the most popular product sold by the store, outselling Koskenkorva, one of the oldest Finnish spirits. [5] Fermented lonkero beverages are sold in ordinary grocery stores under various names like "gin lonkero" or "grapefruit lonkero". The original mixed gin beverages were only sold at Alko due to higher alcohol content (5.5% alc/vol) and the fact that only Alko was allowed to sell non-fermented alcohol until 2018 when the alcohol legislation was changed.

Long drinks in the Finnish style have been commercially produced and marketed in other nations, including the United States, [6] China, [7] Japan, and Taiwan. [8]

Name origin

The name "lonkero" comes from the English term "long drink", per the similar pronunciation to the word "long", but more adapted to the pronunciation of the Finnish language, which prompted producers to use the word as part of their marketing. The Finnish word "lonkero" literally means "tentacle" but the apparent double meaning is purely coincidental. As the drink is also popular in Estonia, the Finnish name has been adopted into colloquial Estonian language as longero. [9]

See also

Related Research Articles

<span class="mw-page-title-main">Alcopop</span> Colloquial term for a flavored beverage with relatively low alcohol content

An alcopop is any of certain mixed alcoholic beverages with relatively low alcohol content, including:

  1. Malt beverages to which various fruit juices or other flavorings have been added
  2. Wine coolers: beverages containing wine to which ingredients such as fruit juice or other flavorings have been added
  3. Mixed drinks containing distilled alcohol and sweet liquids such as fruit juices or other flavourings
<span class="mw-page-title-main">Vodka</span> Clear distilled alcoholic beverage

Vodka is a clear distilled alcoholic beverage. Different varieties originated in Poland, Russia, and Sweden. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is made by distilling liquid from fermented cereal grains, and potatoes since introduced in Europe in the 1700s. Some modern brands use corn, sugar cane, fruits, honey, and maple sap as the base.

<span class="mw-page-title-main">Sahti</span> Finnish beer

Sahti is a Finnish type of farmhouse ale made from malted and unmalted grains including barley and rye. Traditionally the beer is flavored with juniper in addition to, or instead of, hops; the mash is filtered through juniper twigs into a trough-shaped tun, called a kuurna in Finnish. Sahti is top-fermented and many have a banana flavor due to isoamyl acetate from the use of baking yeast, although ale yeast may also be used in fermenting.

<span class="mw-page-title-main">Alko</span> Alcoholic beverage retailing monopoly

Alko Inc is the national alcoholic beverage retailing monopoly in Finland. It is the only store in the country which retails beer over 5.5% ABV, wine and spirits. Alcoholic beverages are also sold in licensed restaurants and bars but only for consumption on the premises.

<span class="mw-page-title-main">Liquor</span> Alcoholic drink produced by distillation

Liquor is an alcoholic drink produced by the distillation of grains, fruits, vegetables, or sugar that have already gone through alcoholic fermentation. Other terms for liquor include: spirit, distilled beverage, spirituous liquor or hard liquor. The distillation process concentrates the liquid to increase its alcohol by volume. As liquors contain significantly more alcohol (ethanol) than other alcoholic drinks, they are considered "harder"; in North America, the term hard liquor is sometimes used to distinguish distilled alcoholic drinks from non-distilled ones, whereas the term spirits is more common in the UK. Some examples of liquors include vodka, rum, gin, and tequila. Liquors are often aged in barrels, such as for the production of brandy and whiskey, or are infused with flavorings to form flavored liquors, such as absinthe.

<span class="mw-page-title-main">Cut brandy</span>

Cut brandy is a liquor made of brandy, neutral grain spirit and water. Sometimes, sugar is used to soften taste. It is often colored with caramel color.

<span class="mw-page-title-main">Arrack</span> Distilled alcoholic drink typically produced in South and Southeast Asia

Arrack is a distilled alcoholic drink typically produced in India, Sri Lanka and Southeast Asia, made from the fermented sap of coconut flowers or sugarcane, and also with grain or fruit depending upon the country of origin. It is sometimes spelled arak, or simply referred to as 'rack or 'rak. It is not to be confused with the anise-flavored distilled spirit called arak or araq. In many parts of India arrack is colloquially known as "desi daru".

Brennivín is considered to be Iceland's signature distilled beverage. It is distilled from fermented grain mash and then combined with Iceland's very soft, high-pH water, and flavored only with caraway. A clear, savory, herbal spirit, the taste is often described as having notes of fresh rye bread. It is considered to be a type of aquavit and bottled at 40% ABV. The steeping of herbs in alcohol to create schnapps is a long-held folk tradition in Nordic countries, and Brennivín is still the traditional drink for the mid-winter feast of Þorrablót. Today, Icelanders typically drink it chilled, as a shot, with a beer, or as a base for cocktails. It often takes the place of gin in classic cocktails, or of a lighter rum in tropical drinks.

<span class="mw-page-title-main">Liquor store</span> Retail shop that sells alcohol

A liquor store is a retail business that predominantly sells prepackaged liquors, wine or beer, usually intended to be consumed off the store's premises. Depending on region and local idiom, they may also be called an off-licence, off-sale, bottle shop, bottle store or, colloquially, bottle-o, liquor store or other similar terms. A very limited number of jurisdictions have an alcohol monopoly. In US states that are alcoholic beverage control (ABC) states, the term ABC store may be used.

Alcoholic beverage control states, generally called control states, less often ABC states, are 17 states in the United States that have state monopoly over the wholesaling or retailing of some or all categories of alcoholic beverages, such as beer, wine, and distilled spirits.

<span class="mw-page-title-main">Hartwall</span> Finnish beverage company

Hartwall Ltd is a beverage company based in Helsinki, Finland. It was founded in 1836. Its drinks range includes Jaffa, Pommac and Novelle waters. The company also owns the licence for manufacturing and selling PepsiCo's Pepsi, 7 Up and Mountain Dew brands in Finland. Hartwall's alcoholic beverages include Upcider cider, Lapin Kulta lager beer, Karjala beer and is the local producer of Foster's lager. In 2002, Hartwall was purchased by the UK based Scottish & Newcastle corporation, and when that company was bought out in 2008 the brand became owned by Heineken. Danish Royal Unibrew bought Hartwall in 2013. In 2017, a special beer brewery was completed in connection with the Lahti brewery, which was named Mattsson after a local beer influencer. In May 2019 Hartwall opened a Brewery Shop in their factory in Lahti, Kasaajankatu 13.

<i>Chūhai</i> Alcoholic drink from Japan

Chūhai, an abbreviation of "shōchū highball" (焼酎ハイボール), is an alcoholic drink originating from Japan.

Ready to drink packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea and alcopops.

<span class="mw-page-title-main">Beer in Finland</span>

Finland has a long history of beer dating back to the Middle Ages. The oldest still-existing commercial brewery in Finland and Nordic countries is Sinebrychoff, founded in 1819. The Finnish Beer Day is celebrated on 13 October to commemorate the founding of the Sinebrychoff brewery and the birth of Finnish beer. The largest Finnish brewers are Hartwall, Olvi and Sinebrychoff. Most of the beers brewed in Finland are pale lagers. Finland's standing is 9th in per capita consumption of beer. Finnish people consume a total of 440 ML of beer annually and the trend is increasing by 11.7 633 mL bottles year-on-year per capita.

<span class="mw-page-title-main">Alcoholic beverage</span> Drink with a substantial ethanol amount

An alcoholic beverage is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The consumption of alcoholic drinks, often referred to as "drinking", plays an important social role in many cultures. Most countries have laws regulating the production, sale, and consumption of alcoholic beverages, and the temperance movement advocates against the consumption of alcoholic beverages. Regulations may require the labeling of the percentage alcohol content and the use of a warning label. Some countries ban such activities entirely, but alcoholic drinks are legal in most parts of the world. The global alcoholic drink industry exceeded $1 trillion in 2018.

<span class="mw-page-title-main">Alcohol law</span> Law pertaining to alcoholic beverages

Alcohol laws are laws in relation to the manufacture, use, being under the influence of and sale of alcohol or alcoholic beverages that contains ethanol. Common alcoholic beverages include beer, wine, (hard) cider, and distilled spirits. The United States defines an alcoholic beverage as "any beverage in liquid form which contains not less than one-half of one percent of alcohol by volume", but this definition varies internationally. These laws can restrict those who can produce alcohol, those who can buy it, when one can buy it, labelling and advertising, the types of alcoholic beverage that can be sold, where one can consume it, what activities are prohibited while intoxicated., and where one can buy it. In some cases, laws have even prohibited the use and sale of alcohol entirely, as with Prohibition in the United States from 1920 to 1933.

This is an alphabetic list of moonshine produced in various countries. The term bathtub gin refers to any style of homemade spirit made in amateur conditions of historical reason. Some distilled drinks on the list below are flavored, and some also national liquors.

Brinjevec is a strong alcoholic drink, produced in the Karst and Brkini regions in Slovenia. It is re-distilled from ground and fermented juniper berries only and it differs from similar drinks that have different alcohol bases with added juniper flavor. It has a clear transparent color and it is meant for folk medicinal use and not for regular drinking. It contains between 40% and 50% alcohol and has a very distinctive tart taste

<span class="mw-page-title-main">Minttu</span> Finnish peppermint distilled beverage

Minttu is a Finnish brand of peppermint-flavoured liqueur produced by Pernod Ricard. A characteristic ingredient of the liqueur is peppermint, to give a fresh taste and aroma.

<span class="mw-page-title-main">Hartwall Original Long Drink</span>

Hartwall Original Long Drink is a brand of lonkero produced by the Finnish brewery Hartwall.

References

  1. Brown, Jaime (July 7, 2022). "In Finland, Long Drink Is a Cultural Legend With American Ties". Wine Enthusiast.
  2. Jokinen, L. (2019:181). Live like a Finn (e-kirja). Finland: WSOY.
  3. Knoll, Aaron. "The story of the Finnish Long Drink | by the GIN is IN".
  4. Knoll, Aaron (27 July 2017). "The story of the Finnish Long Drink". Theginisin.com. Retrieved 7 March 2019.
  5. ""Hartwall Original Gin Long Drink Alkon ylivoimaisesti myydyin tuotemerkki". Hartwall". Archived from the original on September 27, 2007.
  6. "Finnish Long Drink exports to the US begin – First available in New York". Metropolitan.fi. Retrieved 7 March 2019.
  7. Persson, Joakim (6 November 2016). "Finnish Hartwall Original Long Drink now in Hong Kong". Scandasia.com.
  8. Kukkonen, Laura. "Lonkero uppoaa aasialaisiin - "Olemme vielä alkumetreillä"". Markkinointi & Mainonta.
  9. "Strongero". Behance.