Lost Spirits

Last updated
Lost Spirits
LocationLas Vegas, Nevada, USA
Founded2010
Key people Bryan Davis
Joanne Haruta
Cases/yr15,000 - 25,000
Website www.lostspirits.net

Lost Spirits was a working distillery and immersive circus show located in Las Vegas, Nevada. It was founded by Bryan Davis and Joanne Haruta. [1] [2]

Contents

The distillery was initially located in Salinas, California, where it opened in 2010. [3]

Lost Spirits closed at the end of April 2024. [4] [5] At the time of the closing Lost Spirits had hosted over 250,000 guests in it's Las Vegas location [6] and was generating an estimated $12.9 Million in Annual Revenue [7] .

Technology

In 2015, the distillery attracted attention after Davis developed technology to create mature whisky and rum within days. [8] [1]

Davis's process was shown, using modern analytical chemistry, to replicate the chemical reactions that take place as spirits age in barrels. [9] [1] The process aims to replicate the aging process in a laboratory while producing the same chemical signature and taste. [8]

Whisky made using Davis' process performed favorably in blind tastings hosted by Whisky Advocate, [10] and won a Liquid Gold award in Jim Murray's Whisky Bible (widely considered the world's most influential whisky critic). [11] [12]

In 2016, the distillery was moved to downtown Los Angeles, California. [13]

Circus

In 2021, Davis and Haruta moved the distillery to Las Vegas. [1] The new location included a tour described as "equated to an adult Disneyland." [14] [15] The Las Vegas version featured a large cast of live actors, acrobats, contortionists and singers. [16] The experience of visiting Lost Spirits has been described as "cult hit among spirits geeks". [17]

In 2023 Lost Spirits was listed on the annual Thrillist list of the best live shows & musicals in Las Vegas. [18]

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References

  1. 1 2 3 4 Null, Christopher. "This Guy Says He Can Make 20-Year-Old Rum in 6 Days". Wired. Retrieved 2022-02-04.
  2. Davis, Leah (2023-06-28). "Stoking Vegas' Immersive Flame: Lost Spirits Distillery (Review)". Medium. Retrieved 2023-09-16.
  3. "Lost Spirits Distillery".
  4. "Lost Spirits Distillery at AREA15 is closing at the end of the month". Channel 13 Las Vegas News KTNV. 4 April 2024. Retrieved 11 June 2024.
  5. "Innovative Lost Spirits Distillery, performers take final bows — PHOTOS". Las Vegas Review-Journal. 2024-04-30. Retrieved 2024-11-25.
  6. "Innovative Lost Spirits Distillery, performers take final bows — PHOTOS". Las Vegas Review-Journal. 2024-04-30. Retrieved 2024-11-25.
  7. "Lost Spirits Distillery: Revenue, Competitors, Alternatives". growjo.com. Retrieved 2024-11-25.
  8. 1 2 Goldfarb, Aaron (2015-09-26). "Great Rum Without Rotting Goat Heads". The Daily Beast. Retrieved 2016-07-17.
  9. Cummings, Joanna. "Shaken and Stirred". The Analytical Scientist. Retrieved 2016-07-17.
  10. "9 Whiskies That Weren't Aged in a Traditional Barrel". Whisky Advocate. 2018-11-12. Retrieved 2022-02-07.
  11. "Jim Murray: The Life Of A Whiskey Legend". 2019-07-16. Retrieved 2022-02-07.
  12. Cooper, Harris (2021-06-29). American History Through a Whiskey Glass: How Distilled Spirits, Domestic Cuisine, and Popular Music Helped Shape a Nation. Simon and Schuster. ISBN   978-1-5107-6402-6.
  13. Tuttle, Brittani (2020-05-14). "Lost Spirits Distillery to open new interactive experience in Las Vegas". Attractions Magazine. Retrieved 2021-10-08.
  14. "Down the rum rabbit hole: The booze fantasia at Lost Spirits Distillery". Las Vegas Review-Journal. 2021-07-23. Retrieved 2022-02-07.
  15. Bustamante, Lou (2018-12-06). "Disneyland Has Got Nothing on This". Alta Online. Retrieved 2021-10-08.
  16. Miller, Virginia (2023-07-21). "Lost Spirits Soars to New Heights in Las Vegas". Distiller Magazine. Retrieved 2023-09-16.
  17. Perrottet, Tony. "The Madcap Chemists of Booze". Smithsonian Magazine. Retrieved 2021-09-28.
  18. Rupersburg, Nicole (2015-05-27). "The Best Shows and Musicals in Las Vegas Right Now". Thrillist. Retrieved 2023-09-16.

36°07′49″N115°10′57″W / 36.13028°N 115.18257°W / 36.13028; -115.18257