Louie Castro (influencer)

Louie Castro
Born	Louie Castro (1999-08-18) August 18, 1999 (age 26) Watsonville, California, U.S
Nationality	American
Occupations	Influencer makeup artist Youtuber content creator
Years active	2014–present

Louie Castro (born August 18, 1999) is an American influencer, make-up artist, YouTuber, content creator. He has become one of the most prominent male beauty personalities in the Latinx and LGBTQ+ communities. He has collaborated with major brands such as Morphe Cosmetics, Tarte Cosmetics and won both Premios Juventud and American Influencers award.

Early life

Castro was born in Watsonville, California, United States. He was raised in a Mexican-American family alongside his two sisters, Andrea and Yoatzi Castro, the latter of whom is also a YouTuber and social media influencer. ^{[1] [2]} Castro attended local schools in Watsonville, where he was known for his outgoing personality and interest in creative arts.

Castro later enrolled at California State University, Monterey Bay, where he studied communication and media studies. ^[3] During his time in college, he began exploring content creation more seriously, producing comedic and lifestyle videos for social media. ^[4]

Career

Castro began his online career in 2014, when he launched his YouTube channel Louie’s Life. ^[5] Initially, he posted personal vlogs and comedic "storytime" videos that highlighted his sense of humor and storytelling skills. ^{[6] [7]} By 2016, he had gained recognition for blending beauty and comedy, often sharing honest stories about his personal life and experiences as a young Latino content creator. ^{[8] [9]}

In 2017, Castro grew significantly on social media platforms such as Instagram and TikTok, where he became known for his entertaining skits and creative makeup looks. ^[10] Around this time, he also began collaborating with other influencers includes James Charles, Patrick Starrr, Daus Mendoza and brands within the beauty community. ^[11] In 2020, he won Premios Juventud Award for Mejor LOL (Best LOL Moment), recognizing his comedic and authentic digital content. ^{[12] [13]} That same year, his fanbase expanded further after several of his TikTok videos went viral, establishing him as one of the most recognized male beauty creators in the United States. ^[14]

In 2021, Castro collaborated with Morphe Cosmetics on the Sweetest Tea Collection, a limited edition line that included an eyeshadow palette, lip products, and accessories. ^[15] In 2022 and 2023, Castro partnered with several additional beauty and lifestyle brands, including Beauty Creations, VCEE Beauty, Tarte Cosmetics, and Dime Optics. ^{[16] [17] [18]}

Awards and nominations

Year	Association	Category	Nominated works	Result	Ref.
2020	Premios Juventud	Best LOL Moment	Himself	Won	[19]
	American Influencer Awards	Trendsetter of the Year		Won	[20]

References

1. "The Rise of Watsonville YouTube Sensation Louie Castro". Good Times. 2019-09-04. Retrieved 2025-10-11.
2. Dias, Ross Vernon (2019-08-09). "Louie Castro Wants to See More Latinx People and Boys in Beauty". Them. Retrieved 2025-10-11.
3. "Louie Castro's life". National Today. Retrieved 2025-10-11.
4. "10 Things You Didn't Know about Louie Castro - TVovermind". 2020-12-21. Retrieved 2025-10-11.
5. Dias, Ross Vernon (2019-08-09). "Louie Castro Wants to See More Latinx People and Boys in Beauty". Them. Retrieved 2025-10-04.
6. "How did Louie Castro become famous?". wiki.sportskeeda.com. Retrieved 2025-10-04.
7. "Creator and influencer trends brand marketers need to know about right now". adage.com. Retrieved 2025-10-04.
8. "The Big Influencers List 2020". www.thevoiceoffashion.com. Retrieved 2025-10-04.
9. "TikTok takes off among beauty brands". Glossy. 2020-04-02. Retrieved 2025-10-04.
10. "10 Things You Didn't Know about Louie Castro - TVovermind". 2020-12-21. Retrieved 2025-10-04.
11. "James Charles Drops "The Biggest Beauty Collab in History" - PAPER Magazine". www.papermag.com. Retrieved 2025-10-04.
12. "Premios Juventud 2020 winners: See full list". HOLA! USA. 2020-08-14. Retrieved 2025-10-04.
13. Flores, Griselda (2020-08-14). "Premios Juventud 2020: Bad Bunny, Karol G, J Balvin & More Among Top Winners". Billboard. Retrieved 2025-10-04.
14. "Louie Castro's Instagram, Twitter & Facebook on IDCrawl". IDCrawl. Retrieved 2025-10-04.
15. Caro, Michaela Vargas (2021-12-30). "Louie Castro Talks Working With Morphe & Pushing Back on Machismo with Makeup". Remezcla. Retrieved 2025-10-04.
16. Brookman, Faye (2023-09-27). "How Beauty Entrepreneur Esmeralda Hernandez Built Her Brand From Swap Meets to a Top-Seller at Urban Outfitters". www.uschamber.com. Retrieved 2025-10-04.
17. "BEAUTY CREATIONS LOUIE CASTRO LIP TRIO | joiaaccessory.com". www.joiaaccessory.com. Retrieved 2025-10-04.
18. "How much is Louie Castro's Net worth as of 2023?". wiki.sportskeeda.com. Retrieved 2025-10-04.
19. "Lista completa de ganadores de Premios Juventud 2020: Bad Bunny, J Balvin, Karol G, Anuel y más | Premios Juventud | Univision". www.univision.com (in Spanish). 2020-08-13. Retrieved 2025-10-04.
20. "American Influencer Awards Names Top Beauty Influencers and Creators for 2020". Archived from the original on 2024-11-07. Retrieved 2025-10-04.