Louie Castro (influencer)

Last updated
Louie Castro
Born
Louie Castro

(1999-08-18) August 18, 1999 (age 26)
Watsonville, California, U.S
Occupations
  • Influencer
  • makeup artist
  • Youtuber
  • content creator
Years active2014–present

Louie Castro (born August 18, 1999) is an American influencer, make-up artist, YouTuber, content creator. He has become one of the most prominent male beauty personalities in the Latinx and LGBTQ+ communities.

Contents

He has collaborated with major notable brands such as Morphe Cosmetics, Tarte Cosmetics and won the Premios Juventud Award for the Best LOL Moment category and American Influencer Award fir Trendsetter of the Year in 2020.

Life and career

Castro was born in Watsonville, California, United States. He was raised in a Mexican-American family alongside his two sisters, Andrea and Yoatzi Castro, the latter of whom is also a YouTuber and social media influencer. [1] [2] He later enrolled at California State University, Monterey Bay, where he studied communication and media studies. [3] [4]

Castro began his online career in 2014, when he launched his YouTube channel Louie’s Life. [5] [6] By 2016, he had gained recognition for blending beauty and comedy, often sharing honest stories about his personal life and experiences as a young Latino content creator. [7] [8]

In 2017, Castro grew significantly on social media platforms such as Instagram and TikTok, where he became known for his entertaining skits and creative makeup looks as he began collaborating with other influencers includes James Charles, Patrick Starrr, Daus Mendoza and brands within the beauty community. [9] In 2020, he won Premios Juventud Award for Mejor LOL (Best LOL Moment), recognizing his comedic and authentic digital content and his fanbase expanded further after several of his TikTok videos went viral, establishing him as one of the most recognized male beauty creators in the United States. [10] [11]

In 2021, Castro collaborated with Morphe Cosmetics on the Sweetest Tea Collection and Pica Pica for Louie Castro x Pica Pica collection. [12] [13] By 2022, he partnered with several additional beauty and lifestyle brands, including Beauty Creations, VCEE Beauty, Tarte Cosmetics, and Dime Optics. [14]

Awards and nominations

YearAssociationCategoryNominated worksResultRef.
2020 Premios Juventud Best LOL MomentHimselfWon [15]
American Influencer AwardsTrendsetter of the YearHimselfWon [16]

References

  1. ↑ Gallardo, Denize (2019-09-03). "The Rise of Watsonville YouTube Sensation Louie Castro". Good Times. Retrieved 2025-10-11.
  2. ↑ Dias, Ross Vernon (2019-08-09). "Louie Castro Wants to See More Latinx People and Boys in Beauty". Them. Retrieved 2025-10-11.
  3. ↑ "Louie Castro's life". National Today. Retrieved 2025-10-11.
  4. ↑ Moore, Camille (2020-12-21). "10 Things You Didn't Know about Louie Castro". TV Overmind. Retrieved 2025-10-11.
  5. ↑ Dias, Ross Vernon (2019-08-09). "Louie Castro Wants to See More Latinx People and Boys in Beauty". Them. Retrieved 2025-10-04.
  6. ↑ Follett, Gillian (2025-03-11). "Creator and influencer trends brand marketers need to know about right now". Adage. Retrieved 2025-10-04.
  7. ↑ Goyal, Darshita (2020-12-12). "The Big Influencers List 2020". The Voice Of Fashion. Retrieved 2025-10-04.
  8. ↑ Flora, Liz (2020-04-02). "TikTok takes off among beauty brands". Glossy. Retrieved 2025-10-04.
  9. ↑ Song, Sandra (2020-05-13). "James Charles Drops The Biggest Beauty Collab in History". www.papermag.com. Retrieved 2025-10-04.
  10. ↑ Flores, Griselda (2020-08-14). "Premios Juventud 2020: Bad Bunny, Karol G, J Balvin & More Among Top Winners". Billboard. Retrieved 2025-10-04.
  11. ↑ "Louie Castro's Instagram, Twitter & Facebook Profiles". IDCrawl. Retrieved 2025-10-04.
  12. ↑ Caro, Michaela Vargas (2021-12-30). "Louie Castro Talks Working With Morphe & Pushing Back on Machismo with Makeup". Remezcla. Retrieved 2025-10-04.
  13. ↑ "Louie Castro x Pica Pica". Nicole Solis-Sison. Retrieved 2025-12-29.
  14. ↑ Brookman, Faye (2023-09-27). "How Beauty Entrepreneur Esmeralda Hernandez Built Her Brand From Swap Meets to a Top Seller at Urban Outfitters". US Chamber. Retrieved 2025-10-04.
  15. ↑ Flores, Griselda (2020-08-14). "Premios Juventud 2020: Bad Bunny, Karol G, J Balvin & More Among Top Winners". Billboard. Retrieved 2025-12-29.
  16. ↑ Ali, Rasha (2020-12-06). "Patrick Starrr takes home big prize at American Influencer Awards, Cardi B's nail tech wins big too". USA TODAY. Retrieved 2025-12-29.
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