LoveRance

Last updated
LoveRance
Birth nameRance Love Oliver II
Born (1989-09-06) September 6, 1989 (age 34)
Origin San Francisco, California, U.S.
Occupation(s)
  • Rapper
  • record producer
  • songwriter
  • disc jockey
Years active2010–present
Labels
Formerly of the HBK Gang
Website www.loverance.tumblr.com

Rance Love Oliver II (arranged as LoveRance; born September 6, 1989) is an American rapper, record producer and DJ from the San Francisco Bay Area. He is best known for his 2011 single "Up!" (featuring 50 Cent), which peaked within the top 50 of the Billboard Hot 100. [1] He joined the hip hop group the HBK Gang prior to its release, which was led by the song's producer, Iamsu!. Oliver signed with Interscope Records following its success, although the label only released its follow-up, "Akup" (featuring Tyga and Problem), before parting ways with the rapper. [2]

Contents

Musical career

"Up!" was released independently in May 2011. The song first gained virality online and in nightclubs before peaking at number 46 on the Billboard Hot 100, number three on the Hot R&B/Hip-Hop Songs chart, and number two on the Hot Rap Songs in May of the following year. [3] [4] As Oliver was a member of the Bay Area collective The HBK Gang, the song is credited as the group's mainstream commercial breakthrough, serving as a catalyst for its other members to gain further recognition. The song was produced by group leader Iamsu!, who guest performed on the song's original version alongside group cohort Skipper. As "Up!" gained wider radio airplay, Oliver was signed to Interscope Records by the label's then-executive Larry Jackson in late 2011, and both aforementioned guest performers were replaced by 50 Cent for the song's re-release as a single. [5] [6] "UP!" was uploaded to his Vevo account on January 31, 2012. [7] The video takes place in the Bay Area and most of the video is recorded inside a night club. [8] The group's manager, Chioke "Stretch" McCoy, stated that:

[The song's release was in] the pre-streaming era, a weird time — I didn’t know how it would all change, but I knew the consumption of music was changing" [9]

His debut mixtape, Freak of the Industry was released in December 2012 and contained guest appearances from Tyga, Problem, and Omarion; it failed to garner any further commercial response, along with his subsequent releases.

Discography

Mixtapes

List of mixtapes
TitleAlbum details
Freak Of The Industry
  • Release Date: December 2, 2012
  • Hosted by DJ Skee
  • Format: Digital download
Freak Show Rancey
  • Release Date: March 31, 2015
  • Format: Digital download

Singles

List of singles, as lead artist, with selected chart positions, showing year released and album name
TitleYearPeak chart positionsAlbum
US
[10] 		US R&B
[11] 		US Rap
[12]
"UP!"
(featuring 50 Cent)		20114632non-album singles
"Akup"
(featuring Tyga & Problem)		2012———
"On Her"2015———Freak Show Rancey
"Let Me Tell You"2016———TBA
"Drill"———

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References

  1. ↑ "LoveRance, Rep Talk Success of 'Up!' & Interscope Signing". Billboard.com. April 6, 2012. Retrieved 2020-04-16.
  2. ↑ "LoveRance Breaks Down Backstory Behind "Up!"". Bet.com. Retrieved 2020-04-16.
  3. ↑ https://www.billboard.com/charts/hot-100/2012-03-15/
  4. ↑ https://www.billboard.com/charts/hot-100/2012-05-30/
  5. ↑ https://www.rap-up.com/2011/12/26/video-loverance-f-50-cent-up/
  6. ↑ "LoveRance Talks Success of "UP!," 'Freak of the Industry' Mixtape and Industry Crushes".
  7. ↑ "LoveRance - UP! (Explicit) ft. 50 Cent". YouTube. 2012-01-31. Retrieved 2020-04-16.
  8. ↑ "Up w/Intro | LoveRance | Music Video | MTV". www.mtv.com. Archived from the original on 29 January 2013. Retrieved 2 February 2022.
  9. ↑ "HBK Gang Defined Bay Area Rap During the Social Media Boom". kqed.org. Retrieved 2024-08-16.
  10. ↑ "LoveRance Album & Song Chart History: Hot 100". Billboard . Prometheus Global Media . Retrieved December 21, 2012.
  11. ↑ "LoveRance Album & Song Chart History: R&B/Hip-Hop Songs". Billboard . Prometheus Global Media . Retrieved December 21, 2012.
  12. ↑ "LoveRance Album & Song Chart History: Rap Songs". Billboard . Prometheus Global Media . Retrieved February 6, 2013.
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