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| Formerly | MEDIA Programme of the European Union (1990–2013) | 
|---|---|
| Company type | Incentive | 
| Creative Europe Media (2013–present) | |
| Industry | Film | 
| Founded | 1990 | 
| Headquarters | City of Brussels, Belgium | 
| Parent |  European Union (1990–2013) Creative Europe (2013–present)  | 
The MEDIA sub-programme of Creative Europe [1] or simply Creative Europe MEDIA (formerly The MEDIA Programme of the European Union) is designed to support the European film and audiovisual industries. [2]
MEDIA is an abbreviation from French: Mesures pour Encourager le Développement de L'Industrie Audiovisuelle - "measures to support the development of the audiovisual industries. The MEDIA programme used to be jointly run by the European Commission Directorate-General for Education and Culture (DG EAC) [3] and the Education, Audiovisual & Culture Executive Agency (EACEA Unit P8), which was in charge of the operational management of the MEDIA programme. Since 2014, it is run by the European Commission Directorate-General for Communications Networks, Content and Technology (CONNECT). [4]