Magic, Inc. is an intentional community, "educational think tank," and public service organization in Palo Alto, [1] California co-founded by David Schrom to explore and promote the application of scientific principles to questions of value, or Valuescience. It has received recognition for its conservationist, community service, and educational contributions, and Stanford University has provided a course in Valuescience through Magic since 1979.
Magic grew out of David Schrom's dissatisfaction with his life and its "underpinnings," as he phrases it, as a senior at Yale University in 1968. [2] After attending Yale Law School, he worked in a variety of jobs but remained "really disgusted" by the "immorality, dishonesty and pointlessness of what he was doing." [3] In 1972, he and a group of friends who were "camping out in life - home was a backpack or a van or a gym lockers (sic)" [4] decided to rent a post office box to keep in touch with each other, and when the clerk informed them that unrelated individuals could not rent a box together but that an organization could, Schrom picked the name Magic on the spur of the moment. When Schrom and others incorporated in 1979, they decided to keep the name. [5] Schrom moved to Palo Alto in 1973; the group rented their first house together in 1975; since 1988 Magic has been located on Oxford Avenue, currently in three houses. [6] [7]
Permanent residents and interns, sometimes called Magicians, live on donations and income from programs such as teaching, [8] make decisions cooperatively, including whether to have children, [9] and eat dinner together. [3] The community practices frugal and ecologically sound living, with no cars or televisions, wearing secondhand clothes and eating a primarily vegetarian diet including organic food past its sale cut-off date donated by local businesses. Smoking and drugs are not allowed in the houses, and members avoid "psychoactive substances" including alcohol and caffeine. [7]
Valuescience, the philosophy behind Magic, is defined by the group as "scientific methods and principles applied to questions of value." [10] Or as Hilary Hug, a Magic resident, told an interviewer from Stanford Magazine in 2004, "We call it an ecological approach to value. We’re aiming to apply the scientific method - questioning, observing, reasoning, testing, repeating - to look at, 'What do we want? What’s important to us?'" [7] [11]
The organization's website describes its mission as working "in a radical, integrated, scientific way to increase human satisfaction and reduce human suffering," since they regard dissatisfaction and suffering as rooted "in misinformation about value - about what people want, how to get it, and most importantly, how we can know these things."
Since 1979, Schrom and other Magic members have taught an evolving class on Valuescience at Stanford University. [12]
Schrom and Magic have been involved in local and national ecological activism, both independently and in association with other groups. Thirty years ago, partly in gratitude to the university, Schrom started planting trees on Stanford's property in the Palo Alto foothills, and was eventually hired to manage it with volunteer labor. [12] [13] [14]
Stanford has given Magic an award for public service; other awards the group has received include one from the International Oaks Society for work on the impact of climate change, one from the Journal of Arboriculture for urban forest planning, one for mediation and community development from the American Society of Landscape Architects, and one for swimming instruction from New Zealand Triathlete. [3] [15]
Palo Alto is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto.
East Palo Alto is a city in San Mateo County, California, United States. As of the 2020 census, the population of East Palo Alto was 30,034. It is situated on the San Francisco Peninsula, roughly halfway between the cities of San Francisco and San Jose. To the north and east is the San Francisco Bay, to the west is the city of Menlo Park, and to the south the city of Palo Alto. East Palo Alto was founded as an unincorporated community and was incorporated in July 1983. The two cities are separated only by San Francisquito Creek and, largely, the Bayshore Freeway. The revitalization projects in 2000, and high income high-tech professionals moving into new developments, including employees from Google and Facebook, have begun to slowly eliminate the historically wide cultural and economic differences between the two cities. East Palo Alto and Palo Alto share both telephone area codes and postal ZIP codes.
Stanford is a census-designated place (CDP) in the northwest corner of Santa Clara County, California, United States. It is the home of Stanford University. The population was 21,150 at the 2020 census.
Stanford Research Park (SRP) is a technology park established in 1951 as a joint initiative between Stanford University and the City of Palo Alto. It was the world's first university research park. It has more than 150 companies, including Hewlett-Packard, Tesla Motors, TIBCO and VMware; previous high-profile tenants include Steve Jobs's NeXT Computer, Xerox PARC, and Facebook. It has been called "an engine for Silicon Valley" and "the epicenter of Silicon Valley".
165 University Avenue or Lucky Building or Karma Building is a small rented office building on University Avenue, the main commercial street in downtown Palo Alto, California, that gave rise to Plug and Play Tech Center and to the Amidi Group. It is run by Rahim & Saeed Amidi, whose family fled from the Iranian revolution in the 1970s. Located near Stanford University, the building has served as an incubator for several noted Silicon Valley companies, including Logitech, Google, PayPal, Danger, Inc, BridgeBio Pharma, BetterWorks, Milo.com, WePay and Yummly. YouTube also provides this location as the example address when setting the location of an uploaded video. Until 2000, the ground floor was home to a Palo Alto institution, Chimaera Books & Music. Like many independent bookstores, its closure was due, in part, to competition from the dot com economy.
Henry M. Gunn Senior High School is one of two public high schools in Palo Alto, California, the other being Palo Alto High School.
Castilleja School is an independent school for girls in grades six through twelve, located in Palo Alto, California. Castilleja is the only non-sectarian all-girls middle and high school in the San Francisco Bay Area. The faculty consists of approximately 70 full-time and part-time women and men. Castilleja is a member of the California Association of Independent Schools and the National Coalition of Girls' Schools.
Black Mountain is a summit on Monte Bello Ridge in the Santa Cruz Mountains of west Santa Clara County, California, south of Los Altos and Los Altos Hills, and west of Cupertino; it is within the Palo Alto city limits though not near the developed part of the city. It is located on the border between Rancho San Antonio Open Space Preserve and Monte Bello Open Space Preserve, with the summit located in the former. Early Spanish explorers commonly named tree- or chaparral-covered summits which look black in the distance Loma Prieta, from the Spanish . The Spanish also called the middle portion of the Santa Cruz Mountains the Sierra Morena meaning, extending from Half Moon Bay Road south to a gap at Lexington Reservoir, and which includes a summit called Sierra Morena. There are over 100 "Black Mountains" in California.
Palo Alto University (PAU) is a private university in Palo Alto, California that focuses on psychology and counseling. It was founded in 1975 as the Pacific Graduate School of Psychology and became Palo Alto University in 2009.
San Francisquito Creek is a creek that flows into southwest San Francisco Bay in California, United States. Historically it was called the Arroyo de San Francisco by Juan Bautista de Anza in 1776. San Francisquito Creek courses through the towns of Portola Valley and Woodside, as well as the cities of Menlo Park, Palo Alto, and East Palo Alto. The creek and its Los Trancos Creek tributary define the boundary between San Mateo and Santa Clara counties.
Varian Associates was one of the first high-tech companies in Silicon Valley. It was founded in 1948 by Russell H. and Sigurd F. Varian, William Webster Hansen, and Edward Ginzton to sell the klystron, the first vacuum tube which could amplify electromagnetic waves at microwave frequencies, and other electromagnetic equipment. Varian Associates split into three companies in 1999: Varian Medical Systems, Varian, Inc. and Varian Semiconductor.
The Palo Alto Unified School District is a public school district located near Stanford University in Palo Alto, California. It consists of twelve primary schools, three middle schools, two high schools, with a third opening Fall of 2024, and an adult school.
The Institute for Research on Learning (IRL) in Palo Alto, California was co-founded by John Seely Brown, then chief research scientist at the Palo Alto Research Center, and James Greeno, Professor of Education at Stanford University, with the support of David Kearns, CEO of Xerox Corporation in 1986 through a grant from the Xerox Foundation. It operated from 1986 to 2000 as an independent cross-disciplinary think tank with a mission to study learning in all its forms and sites.
Russell Harrison Varian and Sigurd Fergus Varian were American brothers who founded one of the earliest high-tech companies in Silicon Valley. Born to theosophist parents who helped lead the utopian community of Halcyon, California, they grew up in a home with multiple creative influences. The brothers showed an early interest in electricity, and after independently establishing careers in electronics and aviation they came together to invent the klystron, which became a critical component of radar, telecommunications and other microwave technologies.
Palo Alto Networks, Inc. is an American multinational cybersecurity company with headquarters in Santa Clara, California. The core product is a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security. The company serves over 70,000 organizations in over 150 countries, including 85 of the Fortune 100. It is home to the Unit 42 threat research team and hosts the Ignite cybersecurity conference. It is a partner organization of the World Economic Forum.
Ulrich Kutschera is a former German professor of biology who works as an academic advisor at I-Cultiver, Inc. in San Francisco and as a visiting scientist in Stanford/Palo Alto, California, US. He is the founder and head of "AK Evolutionbiologie", an association of evolutionary biologists in Germany. Starting in the 2000s, Kutschera started engaging with the public, first as a critic of creationism and intelligent design. Since the mid-2010s, his public statements and popular books focused on climate skepticism and criticism of gender studies.
Philip Randolph Lee was an American physician who served as the United States Assistant Secretary for Health and Scientific Affairs under President Lyndon B. Johnson from 1965 to 1969 and President Bill Clinton from 1993 to 1998.
The Pacific Art League (PAL), formally known as the Palo Alto Art Club was founded in 1921 in Palo Alto, California and is a membership-run nonprofit arts organization, school, and gallery. The group is located in a historic building at 668 Ramona Street in downtown Palo Alto.
Guido Hugo Marx was an American mechanical engineer who was active in progressive politics, the technocracy movement, and civil liberties. He contributed to helping feed and house hundreds of the 1906 San Francisco earthquake survivors and led the Stanford Academic Council through changes in academic freedom, culminating in founding both the American Association of University Professors and the California chapter of the American Civil Liberties Union.
Magic receives approximately $70,000 a year in cash income -- approximately half from gifts and half from fees for service -- and in-kind gifts valuing approximately $50,000.
perceive in what Ehrlich calls our "intensifying human predicament" mounting evidence that we are extensively and fundamentally misinformed about how we know and realize value. To redress this, we require a sweeping revolution in thinking. We catalyze that revolution when we recognize science as the sole demonstrated means to more accurately discern means and ends,
The savanna of coast live oaks, valley oaks, and blue oaks supported by the Stanford foothills has been under study since the 1980s by David Schrom and Joan Schwan of Magic, Inc., in collaboration with Stanford and with the participation of community residents.
According to Magic fellow David Schrom, 2006 is the second year of large-scale grass plantings and the 26th year of oak plantings. By the end of January, Magic plans to have planted 30,000 grasses, for a two-year total of 80,000, and 50 oaks, for a 25-year total of 2,500.[ permanent dead link ]