Malorie Urbanovitch

Last updated
Malorie Urbanovitch
Born1987
NationalityCanadian
OccupationFashion designer
Known forPractical clothing with an ethical approach
Website urbanovitch.co

Malorie Urbanovitch (born 1987) is a Canadian fashion designer from Edmonton, Alberta known for her ethically conscious clothing, a pared-down aesthetic and utilitarian designs. [1] In 2017, The Globe and Mail called her one of Canada's top new designers. [2] [3]

Contents

Education

Urbanovitch graduated in film studies from the University of Alberta. While at school, she made clothes on the side for fun. After participating in a local runway show on a whim, she was prompted to take fashion more seriously. At her second show in Calgary, she won an award which led to her first collection being presented in Toronto. [4]

Career

Urbanovitch launched her namesake clothing line in 2012 which included knitted sweaters, hand painted pieces and 3D printed accessories. [4] Since then, she has presented her collections several times at World MasterCard Fashion Week in Toronto, where she won the Mercedes-Benz Start Up award in 2013. [1] [5] [6] In 2015, she was nominated for an emerging designer prize at the Canadian Arts and Fashion Awards. [7] [1] [8] Her 2016 collection was described as "... one of her best as she brought vintage inspired looks with contemporary cuts to the runway using a northern winter inspired color palette mixed in with the chic allure of 1980s Industrialism." [9] [10]

Urbanovitch regularly works as a stylist at the Fashion with Compassion fund raising event, where she approached buyers from Simons about stocking her line. [11] Since 2015, her clothing can be found at the Canadian department store. [1] [12]

Concerned about animal rights, Urbanovitch chose ethnically sourced angora from Nova Scotia for her 2014 collection, as opposed to China where the rabbits are mistreated. [13] Being a feminist, she has selected non-conventional models for her runway shows and also aims to make clothing that is utilitarian, thereby comfortable for women to wear. [14]

References

  1. 1 2 3 4 Georgijevic, Anya (2015-10-14). "Ahead of Toronto fashion week, Malorie Urbanovitch reflects on being a cross-Canada success story". The Globe and Mail. Retrieved 2018-04-21.
  2. ↑ Agnew, Caitlin (2015-04-05). "The new class of top Canadian designers". The Globe and Mail. Retrieved 2018-04-21.
  3. ↑ Parker, Odessa Paloma (2016-10-26). "Best in show: The top five collections from Toronto fashion week". The Globe and Mail. Retrieved 2018-04-21.
  4. 1 2 Islam, Sanam (2016-01-06). "In Edmonton by Design". Edmonton Woman. Retrieved 2018-04-21.
  5. ↑ "Toronto fashion week in pictures: Rudsak, Wayne Gretzky Collection, Malorie Urbanovitch, Rachel Sin | The Star". The Star. 2015-10-22. Retrieved 2018-04-21.
  6. ↑ Venerayan, Bianca (2015-03-30). "The top 10 looks from Toronto Fashion Week fall 2015". blogTO. Retrieved 2018-04-21.
  7. ↑ La Rose, Lauren (2017-01-31). "Erdem among nominees for Canadian Arts and Fashion Awards". CTVNews. Retrieved 2018-04-21.
  8. ↑ Laliotis, Vickie (2014-10-16). "Social Seen: Malorie Urbanovitch Collection Launch Party, Fall Fashion in the Fast Lane". www.edmontonjournal.com. Retrieved 2018-04-21.
  9. ↑ Alleyne, Caleigh (2016-03-25). "10 Designers to Know From Toronto Fashion Week". Paste Magazine. Retrieved 2018-04-21.
  10. ↑ "Spanning the spectrum: A style smorgasbord on Day 2 of Toronto Fashion Week". National Post. 2016-03-16. Retrieved 2018-04-21.
  11. ↑ Baxter, Meaghan (2016-10-24). "Fashion With Compassion celebrates 20 years". Edmonton Journal. Retrieved 2018-04-21.
  12. ↑ Leconte, Julia (2015-10-05). "Edmonton designer Malorie Urbanovitch launches fall line at Simons". Edmonton Journal. Retrieved 2018-04-21.
  13. ↑ Barnard, Linda (2014-03-14). "Toronto Fashion Week: Clothing with a conscience". The Star. Retrieved 2018-04-21.
  14. ↑ Teotonio, Isabel (2014-10-18). "Toronto fashion week: Do fashion and feminism make strange bedfellows?". The Star. Retrieved 2018-04-21.
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