Marine Serre

Last updated
Marine Serre
Born (1991-12-13) December 13, 1991 (age 32)
Brive-la-Gaillarde, France
Alma mater La Cambre
OccupationFashion Designer
Website http://marineserre.com

Marine Serre is a French fashion designer and sustainability advocate known for her innovative approach to luxury fashion. Her designs, which frequently incorporate recycled materials, address global issues and challenge traditional notions of luxury. Serre's work is highlighted for its technological forward-thinking and its commitment to blending art, functionality, and environmental consciousness.(born December 13, 1991) She won the 2017 LVMH Prize for Young Fashion Designers. [1]

Contents

Early life

Serre was born in Brive-la-Gaillarde near Corrèze, France. She studied in Marseille and after two years she moved to Belgium, to attend La Cambre, from where she graduated with high honours in 2016. [2] Serre was born in a small village in France, where her she quickly developed an interest in fashion at a young age. Her interest was cultivated at La Cambre Mode(s) Belgian Fashion Design Academy, an institution renowned for establishing some of the industry’s most creative talents. During her time there, she worked with iconic designers such as Raf Simons at Dior, which provided her with a strong foundation in luxury fashion.

Career

Serre's graduation show "Radical Call For Love" in 2016 sparked the interest of international stores such as The Broken Arm and Dover Street Market. [3] This collection debuted the crescent moon motif that has become a signature for her brand. After graduating from La Cambre, she held internships working under Sarah Burton at Alexander McQueen, Matthieu Blazy at Maison Margiela and Raf Simons at Dior. [4] She worked in Paris for a year as a designer for Balenciaga while also working on her own line. [5]

Serre made her runway debut in February 2018 in Paris. Her collections have been met with critical and commercial acclaim, and her brand is stocked internationally at Dover Street Market, Nordstrom, SSENSE, and more. [6] Her work focuses on innovation and sustainability, with a minimum of 50% of her collection consisting of upcycled material, such as old lace table cloths and vintage silk scarves. [7] In 2019 she became the first to collaborate with an air-filtration mask company to produce her branded air purifying masks. [8]

Numerous celebrities have been seen wearing Marine Serre, including Kylie Jenner, A$AP Rocky, Yung Miami, and Beyoncé. [9] In particular, Beyoncé wore a catsuit from the line in her 2020 Black is King project and commissioned a custom catsuit for her 2023 Renaissance World Tour. [10]

Her work is considered a prime example of eco futurist ideology in fashion. [11] Eco futurism involves exalting nature, promoting sustainability, and replacing the machine-focused vision of the future with a reverence for the Earth. [12] Her latest collection showcases filmed vignettes of people wearing her repurposed garments while engaging in everyday activities. [13]

Marine Serre made her debut at Paris Fashion Week in 2018, where she quickly gained attention for her unique designs and bold vision. Her work involves the usage of anti-pollution masks, upcycled jeans, and garments made from recycled fabrics, all of which are used as inspiration due to the major global challenges of today’s economy. Serre's designs are known for their use of deadstock materials, a practice that has redefined the concept of luxury by showcasing regeneration and sustainability.

To support her innovative supply chain, Serre employs over 70 people who assist in sourcing and reworking deadstock materials. Her efforts aim to prove that the fashion industry can adopt a supply chain model based on regeneration, challenging the traditional practices of wasteful production. https://www.businessoffashion.com/people/marine-serre-1/#:~:text=After%20working%20for%20Demna%20Gvasalia,blurring%20couture%20and%20sportswear%20lines https://www.voguebusiness.com/fashion/marine-serres-radical-reset-all-female-leadership-to-push-deadstock-as-luxury

Impact on the Fashion Industry

Serre’s work addresses the environmental impact of the fashion industry, a sector often criticized for its unsustainable practices. While many large brands market themselves as “sustainable,” these efforts are often limited and serve as marketing tools rather than substantive reform. In contrast, Serre integrates sustainability into every facet of her designs, setting a new standard for what it means to be a sustainable luxury brand.

Her innovative approach has inspired a shift in the industry, encouraging both established and emerging designers to prioritize environmental and social issues. By proving that sustainability and luxury can coexist, she has paved the way for a new era of meaningful, purpose-driven fashion. https://www.voguebusiness.com/fashion/marine-serre-from-fashions-upcycling-darling-to-established-brand

Her Legacy Today

Marine Serre's impact continues to resonate in the fashion industry. While some of her designs, such as anti-pollution masks, gained relevance and recognition during the COVID-19 pandemic, her commitment to sustainability remains vital. Her work has influenced a new generation of designers and highlighted the importance of addressing global challenges through creative innovation.

Serre’s approach has sustained her relevance and contributed to transforming the landscape of luxury fashion. Her focus on regeneration serve as a blueprint for the future of the industry.


Related Research Articles

<span class="mw-page-title-main">Givenchy</span> French luxury fashion and perfume house

Givenchy is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Prêt-à-Porter. It is currently owned by luxury conglomerate LVMH.

<span class="mw-page-title-main">Vintage clothing</span> Garments originating from a previous era

Vintage clothing is a generic term for garments originating from a previous era, as recent as the 1990s. The term can also be applied in reference to second-hand retail outlets, e.g. in vintage clothing store. While the concept originated during World War I as a response to textile shortages, vintage dressing encompasses choosing accessories, mixing vintage garments with new, as well as creating an ensemble of various styles and periods. Vintage clothes typically sell at low prices for high-end name brands.

<span class="mw-page-title-main">Berluti</span> Prestigious leather maker

Berluti is a French leather maker that manufactures menswear, especially the leather finishing of calfskin, kangaroo leather and alligator skin in its production of shoes and boots. It makes leather belts, bags, and wallets, as well as bespoke and ready-to-wear garments. Established in 1895 by Italian Alessandro Berluti of Marche, Berluti is based in Paris on rue Marbeuf. The brand was bought by LVMH in 1993.

<span class="mw-page-title-main">EDUN</span> Brand of clothing

EDUN is a fashion brand founded by Ali Hewson and Bono in 2005 to promote trade in Africa by sourcing production throughout the continent. In 2009 EDUN became part of the LVMH group. In June 2018, LVMH sold their shares back to the founders.

<span class="mw-page-title-main">Reconstructed clothing</span> Clothing item redesigned into a new garment

Reconstructed clothing is used or vintage clothing that has been redesigned and resewn into a new garment. Reconstructed clothing became trendy in the mid-2000s. During this first wave of trend, Generation T (2006), which gave instructions for "108 Ways to Transform a T-Shirt," was published. The book included instructions for how to make halter tops, A-line skirts, and string bikinis out of T-shirts. In 2008, Nicolay released another book entitled: Generation T-Beyond Fashion 120 More Ways to Transform Your T's. This book had a bigger variety of projects including ones for children, men, and even pets.

<span class="mw-page-title-main">Upcycling</span> Recycling waste into products of higher quality

Upcycling, also known as creative reuse, is the process of transforming by-products, waste materials, useless, or unwanted products into new materials or products perceived to be of greater quality, such as artistic value or environmental value.

<span class="mw-page-title-main">Angelica Cheung</span> Chinese fashion journalist

Angelica Cheung is a Chinese fashion journalist and the founding editor-in-chief of Vogue China, launching its first issue in 2005. Previously editorial director of Elle China and editor-in-chief of Marie Claire Hong Kong, she has played an integral role in the development of China's fashion industry within and beyond her duties as a magazine editor. Cheung left her position as editor-in-chief of Vogue China after 16 years in December 2020.

<span class="mw-page-title-main">Celine (brand)</span> French fashion brand

Celine is a French luxury fashion house founded in 1945 by designer Céline Vipiana. The headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification.

<span class="mw-page-title-main">Virgil Abloh</span> American fashion designer and entrepreneur (1980–2021)

Virgil Abloh was an American fashion designer and entrepreneur. A trained architect, Abloh founded his own line of luxury streetwear clothing under the moniker Pyrex Vision in 2012, which he transformed into the Milan based fashion label Off-White in 2013. Abloh was appointed artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilities across the LVMH brand in early 2021. Abloh worked in Chicago street fashion, before he entered the world of international fashion with an internship at Fendi in 2009, alongside American rapper Kanye West. Abloh assumed the role of creative director at Donda, West's creative agency in 2010.

Gabriela Hearst is a Uruguayan women's luxury ready-to-wear and accessories designer. In addition to designing her namesake collection, she runs and operates her family's ranch in Uruguay.

Hood By Air is a fashion and streetwear brand based in New York City co-founded by designers Shayne Oliver and Raul Lopez. It was launched in 2006 and took a hiatus 2017–2019. Oliver left the brand in 2023.

SSENSE is a Canadian multi-brand retailer headquartered in Montreal, Canada specializing in the sale of designer fashion and high end streetwear. It was founded as an e-commerce platform in 2003 by three brothers: Rami, Bassel and Firas Atallah. The company delivers to 114 countries around the world and operates websites in Chinese, French, English, Japanese and Korean.

Off-White is a fashion brand founded by American multidisciplinary designer Virgil Abloh in Milan in 2013. In September 2024, LVMH sold it to brand management company Bluestar Alliance, which owns Scotch & Soda, Hurley, bebe, and Catherine Malandrino.

Ksenia Schnaider is a Kyiv-based fashion label led by Ksenia and Anton Schnaider. Established in 2011, the brand gained recognition in 2016 with the design of demi-denims, combination of culottes and skinny jeans.

<span class="mw-page-title-main">Simon Porte Jacquemus</span> French fashion designer (born 1990)

Simon Porte Jacquemus is a French fashion designer and the founder of the Jacquemus fashion label.

<span class="mw-page-title-main">Impact of the COVID-19 pandemic on the fashion industry</span>

The impact of the COVID-19 pandemic on the fashion industry was primarily caused by the sudden and global store closures worldwide which strongly impacted the fashion industry. The complete absence of revenue from physical stores caused a deep drop of revenue for fashion retailers, a complete reconfiguration of the stocks for fashion brands, and consequently a drop of orders for garment manufacturers. Many fashion retailers filed for bankruptcy in the aftermath of the pandemic.

Yoon Ahn is an American businesswoman and fashion designer. She studied graphic design at Boston University and graduated in 2000. She is known as the creative director of her brand Ambush and as Dior Men's jewelry design director. Ahn is currently based in Tokyo, Japan.

Orsola de Castro is an upcyclist, fashion designer and author. She is the co-founder of Fashion Revolution, an activism movement which works towards a sustainable fashion industry, and was creative director until 2022. De Castro has been in the sustainable fashion space for more than 20 years, since founding upcycling brand, From Somewhere, in 1997.

<span class="mw-page-title-main">Anna October</span> Ukrainian fashion designer

Anna October is a Ukrainian womenswear designer and founder of her eponymous brand. Anna October design is known for its feminine, graceful and yet playful aesthetics which provide a perfect “date-ready look”, recognized by fashion insiders and consumers all over the world.

<span class="mw-page-title-main">Suay Sew Shop</span> Textile upcycling company in Los Angeles

Suay Sew Shop is a sustainable clothing and accessory manufacturing company based in Frogtown, Los Angeles. Through upcycling of textiles, Suay reclaims used garments and uses them to create new items.

References

  1. ↑ ISAAC-GOIZÉ, TINA. "Marine Serre Wins the 2017 LVMH Prize". Vogue. Condé Nast. Retrieved 20 June 2017.
  2. ↑ Khayyer, Jina. "MARINE SERRE IS WILD AT HEART". SSENSE. Retrieved 18 August 2017.
  3. ↑ Elizabeth, Paton. "Marine Serre Wins LVMH Prize for Young Designers". The New York Times. Retrieved 20 June 2017.
  4. ↑ Morency, Christopher. "Marine Serre's Elegant Sportswear Disruptions". BoF. The Business of Fashion. Retrieved 20 June 2017.
  5. ↑ Elizabeth, Paton. "Marine Serre Wins LVMH Prize for Young Designers". The New York Times. Retrieved 20 June 2017.
  6. ↑ "Marine Serre Stockists — Fashion Sauce". www.fashionsauce.com. Retrieved 2020-09-10.
  7. ↑ "Here's How Marine Serre's Upcycled Clothes Actually Get Made". PAPER. 2020-04-16. Retrieved 2020-09-10.
  8. ↑ Yotka, Steff. "With a Beyoncé Boost, Marine Serre's Moon Print Becomes the Most Popular Design of 2020". Vogue. Retrieved 2020-09-29.
  9. ↑ mariamora. "Meet Marine Serre, the Designer Behind the Crescent Moon Logo Worn by Beyoncé, ASAP Rocky, and Kylie Jenner". Complex. Retrieved 2023-11-07.
  10. ↑ Fraser, Kristopher (2023-07-24). "Beyoncé Goes Futuristic in Metallic Marine Serre Bodysuit on Renaissance World Tour". WWD. Retrieved 2023-11-07.
  11. ↑ "The Avant-Garde Is Alive and Well and Making Fashion (Published 2021)". 2021-03-05. Retrieved 2023-08-08.
  12. ↑ "The Avant-Garde Is Alive and Well and Making Fashion (Published 2021)". 2021-03-05. Retrieved 2023-08-08.
  13. ↑ "The Avant-Garde Is Alive and Well and Making Fashion (Published 2021)". 2021-03-05. Retrieved 2023-08-08.

Business of Fashion. (n.d.). Marine Serre. https://www.businessoffashion.com/people/marine-serre-1/#:~:text=After%20working%20for%20Demna%20Gvasalia,blurring%20couture%20and%20sportswear%20lines.

Hendriksz, V. (2023, January 25). Marine Serre: From fashion’s upcycling darling to established brand. Vogue Business. https://www.voguebusiness.com/fashion/marine-serre-from-fashions-upcycling-darling-to-established-brand

Milligan, L. (2023, September 30). Marine Serre's radical reset: All-female leadership to push deadstock as luxury. Vogue Business. https://www.voguebusiness.com/fashion/marine-serres-radical-reset-all-female-leadership-to-push-deadstock-as-luxury

This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.