Rei Kawakubo is a Japanese fashion designer based in Tokyo and Paris. She is the founder of Comme des Garçons and Dover Street Market. In recognition of the notable design contributions of Kawakubo, an exhibition of her designs entitled Rei Kawakubo/Comme des Garçons, Art of the In-Between opened on 5 May 2017 at the Metropolitan Museum of Art in Manhattan, modeled by Rihanna.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Carhartt, Inc. is an American clothing company founded in 1889, known for heavy-duty work wear such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing and hunting apparel. Carhartt remains a family-owned company, owned by the descendants of founder Hamilton Carhartt, with its headquarters in Dearborn, Michigan. It is known for its slogan “True to This“.
Mossimo was a sportswear and accessories company, founded in 1986 by designer Mossimo Giannulli that was acquired by Iconix Brand Group in 2006. Mossimo specialized in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear, and accessories.
Billionaire Boys Club (BBC) is an American fashion label based in New York City founded by Pharrell Williams and Nigo in 2003. Its sublabels include Ice Cream, Bee Line and Billionaire Girls Club.
Junya Watanabe is a Japanese fashion designer, a protégé of Comme des Garçons designer Rei Kawakubo. He continues to work for Comme des Garcons: His atelier is located on the second floor of its Tokyo headquarters, and he produces four shows a year in Paris.
Colette was a French high fashion, streetwear, and accessory retailer. The three floor 8,000 square feet (740 m2) concept store was located in Paris and contained an exhibition space, bookshop, and a "water bar" serving more than 100 brands of bottled water. It closed permanently in December 2017. Colette's logo was two blue dots.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
Nike Blazer is a sneaker manufactured by Nike. It was originally released in 1973 as a basketball shoe.
Comme des Garçons, also CDG for short, is a Japanese fashion label based in Paris, founded by Rei Kawakubo. Its French flagship store is located in Paris, while its other physical retail stores are in London, Berlin, Melbourne, Seoul, Hong Kong, New York City and in the Aoyama district of Tokyo. Other than fashion, the label has expanded to include jewelry and perfume.
Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. It has stores in Berlin, London, Aarhus and Copenhagen, and an online store. Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.
Andrew John Bolton is a British museum curator and current head curator of the Anna Wintour Costume Center at the Metropolitan Museum of Art in New York City.
Jun Takahashi is a Japanese fashion designer who created the brand Undercover.
Chrome Hearts is a luxury brand from Hollywood, founded in 1988 by Richard Stark, Leonard Kamhout and John Bowman. It is currently co-owned by Richard Stark and his wife Laurie Lynn Stark. Its logo contains a cross with the brand name around it on a circular ribbon. The brand produces silver, gold, and diamond accessories, alongside eyewear, leather items, apparel, furniture, kitchenware, and random objects. They are known for using leather, silver, and ebony. The production site covers three blocks in the middle of Hollywood and consists of multiple buildings and factories around the world. Production is mainly done in-house at the big production site in Hollywood. As of 2021, they have 1000 staff at their Los Angeles production site. Although not officially disclosed by Chrome Hearts, the brand is estimated to be worth around $1 billion.
Sacai is a Japanese luxury fashion brand founded by Chitose Abe in 1999. Vogue magazine has cited Sacai as influential in breaking down the dichotomy between casual and formal clothing.
Anti Social Social Club is a Los Angeles–based streetwear brand founded by Andrew Buenaflor, who goes by the pseudonym Neek Lurk. As of May 2022, the brand is wholly owned by Marquee Brands.
James Jebbia is an American-British businessman, fashion designer and former child actor. He is known for being the founder of the skateboarding shop and clothing brand Supreme.
Palace Skateboards is a UK-based skateboarding and clothing brand established in 2009. The brand was founded by Lev Tanju and Gareth Skewis. Palace focuses on skater fashion with heavy 90s and pop culture influences alongside VHS style clothing advertisements. The skate team promotes its branded content and skate videos. Palace has flagship stores in London, New York, Los Angeles, Tokyo and Seoul. The brand has gained popularity within the streetwear community.
Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media.
Comme des Garçons Parfums is the perfume line of the Comme des Garçons brand. It was formed in 1993 as a collaboration between founder Rei Kawakubo, and perfume veteran Christian Astuguevieille. The line released its first fragrance, Eau de Parfum, in 1994.
