Dawson runs the "Self Publishing Formula", which calls itself a "one-stop shop for everything you need to know about self-publishing".[3] He hosts a podcast, The Self Publishing Show.[4]
In 2020, Dawson's book The Cleaner reached number 8 in the Hardback Fiction section of The Sunday Times' bestseller list after he purchased 400 copies of the book, seeing it to have previously been in position number 13. Nielsen BookScan initially approved the sales, believing them to have been part of a virtual book signing. The book was removed from the list and the list was recalculated after Dawson mentioned placing the order on his podcast The Self Publishing Show, his stated intention being to find overseas readers to purchase the book copies from him.[4][17][18][19]
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