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References
- ↑ "Wharton: Crafting Better Strategy—Why Empathy Matters".
- ↑ "Wharton: Why Customer Experience is Job #1 for CEOs".
- ↑ "World Economic Forum: Here's why strategists aren't focusing enough on communications".
- ↑ "Nielsen: Consumer or Consumed?".
- ↑ "McKinsey Quarterly: Brand Leverage". Archived from the original on 2012-01-10.
- ↑ "McKinsey Quarterly: If Nike Can Just Do It, Why Can't We?". Archived from the original on 2013-03-13.
- ↑ "McKinsey Quarterly: Uncovering the Value of Brands". Archived from the original on 2012-03-11.
- ↑ "Conference Board and Nielsen launch The Demand Institute".
- ↑ "Bloomberg: Mark Leiter discusses launch of The Demand Institute".
- ↑ "Time Magazine: The Demand Institute says Housing Market Recovery Has Officially Begun". 15 May 2012.