History
Mauds Ice Creams was founded by Roberta and John Wilson [3] [4] and was originally part of their grocery business in Carnmoney, County Antrim, Northern Ireland. [3] The ice cream was made in-store, [3] and its sales quickly became the major part of the business, and on Mothers' Day 1982, they renamed the store as Mauds Ice Creams as a Mother's Day gift to John's mother, of that name. [1] Up to the late 1990s, the company used a small local dairy, Deerpark, for its milk, and when that closed, they moved to Ballyrashane Creamaries in Coleraine. By 1998, they employed 15, and had their main factory in Glenoe, near Larne, and a distribution depot in Antrim. [3]
By 2002 the company employed 18, and was exporting to more than 50 customers in the Republic of Ireland; in that year, the company announced plans to grow staffing by 20, and invest around a million pounds, with support from Invest Northern Ireland to grow its export business. [4] Production, originally done between Glenoe and Antrim, [5] was moved in March 2002 to a modern production facility in Carrickfergus. [4] By 2003, production was 40,000 litres a week, peaking at 60,000 litres for the hottest two summer months. [6]
As of 2018, Mauds was the largest manufacturer of ice cream in Northern Ireland. [2]
Sales
Mauds products are sold at over 300 locations across the whole island of Ireland, including dedicated ice-cream parlours, cafes, restaurants and hotels. [7] The company began as seller and retailer, later adding its own distribution, and had at one point at least 7 outlets of its own, but then moved its focus to manufacturing alone. At one point one ice-cream parlour operator was also offering licensing to other interested parties, for example an exclusive licence for County Sligo. [8] An early licensor and ice-cream parlour operator, John Pell, later took on all-island distribution through his North South Retail operation. [9] Weekly sales in summer reached 120,000 cones in 2003, [6] and 200,000 in 2018. [2]
There are "flagship" stores branded as Café Mauds, in Newcastle, County Down, opened in 1992, and at Lisburn Road, Belfast, both founded by John and Patricia Pell. [7] [10] The first shop outside the island of Ireland opened in Windsor, England, opposite the castle and in later years the company started to ship their ice cream to the Málaga area in Spain. [7]
The company has made over 350 flavours during its 42-year history and two of its most popular flavours are Poor Bear, locally often Pooh Bear (honeycomb and vanilla, at one time accounting for 60% of sales, [3] and originally called Pooh Bear's Delight, until Disney opened a store in Belfast and Managing Director John Wilson decided to be cautious about any potential copyright issues) and Belgian Chocolate (fine milk chocolate slivers in vanilla). [7] [5]
County Antrim is one of the six counties of Northern Ireland, located within the historic province of Ulster. Adjoined to the north-east shore of Lough Neagh, the county covers an area of 3,086 square kilometres (1,192 sq mi) and has a population of 651,321, as of the 2021 census. County Antrim has a population density of 211 people per square kilometre or 546 people per square mile. It is also one of the thirty-two traditional counties of Ireland.
County Down is one of the six counties of Northern Ireland, one of the nine counties of Ulster and one of the traditional thirty-two counties of Ireland. It covers an area of 961 sq mi (2,490 km2) and has a population of 552,261. It borders County Antrim to the north, the Irish Sea to the east, County Armagh to the west, and County Louth across Carlingford Lough to the southwest.
Lisburn is a city in Northern Ireland. It is 8 mi (13 km) southwest of Belfast city centre, on the River Lagan, which forms the boundary between County Antrim and County Down. First laid out in the 17th century by English and Welsh settlers, with the arrival of French Huguenots in the 18th century, the town developed as a global centre of the linen industry.
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Knockmore railway station was a station on the Belfast–Newry railway line. The station served the suburb of Knockmore in Lisburn, County Antrim, Northern Ireland. The Great Northern Railway (GNR) opened Knockmore station as a halt in 1932. Northern Ireland Railways (NIR) closed the station on 25 March 2005.
The Lisburn–Antrim line is a 20-mile (32 km) railway line of Northern Ireland Railways. It links Knockmore Junction on the Belfast–Newry line with Antrim on the Belfast–Derry line. It has been closed to passenger services since 2003.
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