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Formerly | Brahmin Coffee Club |
---|---|
Company type | Private |
Industry | Food |
Founded | 1924 |
Founder | Parampalli Yagnanarayana Maiya and Brothers |
Fate | Managed by members of the founding family |
Headquarters | , India |
Number of locations | 17 |
Area served | Statewide, Singapore, Dubai, Kuala Lumpur, London |
Key people |
|
Products | Food |
Services | Food |
Subsidiaries | |
Website | www |
The Mavalli Tiffin Rooms (MTR) is the brand name of a food-related enterprise in India. Having its origin as a humble mess located on Lalbagh Road in Bangalore, it has ten other branches in Bangalore, as well as in other indian cities as well as overseas locations. MTR is also known to popularize South Indian breakfast item, Rava Idli. [2]
The restaurant started as Brahmin Coffee Club in Lalbagh Road area of Bangalore, India in 1924 by Parampalli Yagnanarayana Maiya and his brothers in the year 1924. [3] The restaurent moved to a new location in 1960 and was renamed as Mavalli Tiffin Room.
This restaurant was closed in the 1975 Indian emergency when the Food Control Act made it unprofitable to serve food items; It reopened in 1981. [4]
To save the jobs during the time it was closed, MTR started selling spices and roasted flour mixes. That was the beginning of its entry into the convenience and instant food business that becmae MTR Foods. [5]
MTR serves Karnataka Hindu food. [6] The decor is outdated. For many years, customers entered the restaurant through the kitchen. [7] During World War II, MTR found it difficult to make idlis since rice was in short supply. According to MTR, they experimented with semolina instead of rice and thus invented the breakfast item of Rava Idli. MTR was the first fast-food restaurant in the world to serve 21,000 customers in seven hours. [7]
Maiya family continues to own and manage restaurant with 3rd generatio of Maiya family, Hemamalini Maiya, Vikram Maiya, and Arvind Maiya, the grandchildren of Yagnanarayana Maiya. [3]
MTR restaurant outside bangalore can be found in Udupi, Mysore, Singapore, Kuala Lumpur, London, Bellevue and Dubai.
It has been shown on television in the global travel-related series Globe Trekker . The restaurant building comprises two floors.[ citation needed ]
In the 1970s, when India was under emergency, a Food Control Act was introduced in 1975 which mandated that food was to be sold at very low prices. This move made it difficult for MTR to maintain high standards in its restaurant business and forced it to diversify into the instant food business, selling ready-to-eat snacks such as chutneys and rasams. [6] Since then, MTR has expanded and diversified, with MTR Department Stores opened next to the restaurant. [8] Currently the MTR brand represents two separate entities; the MTR restaurant business and MTR Foods, the pre-packaged food business.[ citation needed ]
MTR Foods was headed by Sadananda Maiya (son of Yagnanarayana Maiya) until it was sold to Orkla, a Norwegian company for US$80 Million in March 2007. [9] [10] It produces packaged foods in different ranges - spices, instant mixes, ready-to-eat foods, vermicelli, beverages, ready-to-cook gravies, a range of frozen products, papads, pickles, chips, snacks and ice creams. [11] After the Kargil War, a lot of changes happened in the packaged ready-to-eat food segment due to Defence Food Research Laboratory (DFRL). [12] It bought the packaging technology from the same DFRL in Mysore and there are no preservatives added to the food while packaging. [7] MTR is the first Indian processed foods company to be Hazard analysis and critical control points (HACCP)-certified, a standard of food safety and hygiene. [11] It has also sponsored magic shows and theatre performances and given free samples to the audience, as a means of demonstrating their products. [13] MTR Foods created a frozen dosa, which can be heated and eaten right away. [7] MTR Food products are sold online and exported to the countries in the Persian Gulf, the United States, and the United Kingdom. [7]
A dosaë (Tulu)'dosa', dosey, dosai, dosha, dose, or dhosa is a thin, savoury crepe in Indian cuisine made from a fermented batter of ground black gram and rice. Dosas are served hot, often with chutney and sambar. Dosas are a common food in Southern India and in Sri Lanka.
Idli or idly or iddali or iddena is a type of savoury rice cake, originating from South India, popular as a breakfast food in Southern India and in Sri Lanka. The cakes are made by steaming a batter consisting of fermented de-husked black lentils and rice. The fermentation process breaks down the starches so that they are more readily metabolised by the body.
Dating back to the Iron Age, Karnataka’s cuisine is said to be one of the oldest surviving in the country. Karnataka cuisine includes the cuisines of the different regions and communities of the Indian state of Karnataka, namely, Uttara Karnataka cuisine, Dakshina Karnataka cuisine, Udupi cuisine, Mangalurean cuisine, Kodava cuisine, Saraswat cuisine, Mangalurean Catholic cuisine and Navayath Muslim cuisine.
The fast food industry in India has evolved with the changing lifestyles of the young Indian population. The variety of gastronomic preferences across the regions, hereditary or acquired, has brought about different modules across the country.
Udupi cuisine is a cuisine of South India. It forms an important part of Tuluva cuisine and takes its name from Udupi, a city on the southwest coast of India in the Tulunadu region of the state of Karnataka.
Indian Chinese cuisine, Chinese Indian cuisine, Indo-Chinese cuisine, Sino-Indian cuisine, Chindian cuisine, Hakka Chinese or Desi-Chinese cuisine is a distinct style of Chinese cuisine adapted to Indian tastes, combining Chinese foods with Indian flavours and spices. Though Asian cuisines have mixed throughout history throughout Asia, the most popular origin story of the fusion food resides with Chinese labourers of Calcutta, who immigrated to British India looking for work. Opening restaurant businesses in the area, these early Chinese food sellers adapted their culinary styles to suit Indian tastes.
Rava idli is a variation of the popular South Indian breakfast item idli, made with rava, Bombay rava, semolina or rice rava.
Byadagi chilli is a variety of chilli mainly grown in the Indian state of Karnataka. It is named after the town of Byadgi which is located in the Haveri district of Karnataka. It is sometimes written as Bedgi in some supermarkets and grocery stores in India. The business involving Byadagi chillis has the second-largest turnover among all chilli varieties of India. An oil, oleoresin, extracted from these chillies is used in the preparation of nail polish and lipstick. Byadagi chilli is also known for its deep red colour; it is less spicy and is used in many food preparations of South India. Byadagi chilli has been accorded Geographical Indication (GI) in February 2011. Its GI tag is 129.
Aashirvaad is a brand of staple food and kitchen ingredients owned by ITC Limited The Aashirvaad brand was launched in 2002 and its range of products include atta flour, salt, spices, instant food mixes, dairy products and superfoods.
T. Krishna Kumari was an Indian actress. She worked predominantly in Telugu films, in addition to Tamil and Kannada films in the 1950s and 1960s. She was the sister of noted actress Sowkar Janaki.
Murugan Idli Shop is a chain of restaurants, founded in the city of Madurai in Tamil Nadu, India. It specializes in Idli. The chain has seventeen restaurants in Chennai, three restaurants in Madurai and two in Singapore.
Central Tiffin Room (CTR) or Sri Sagar Hotel is a heritage restaurant in northwest Bangalore established in the 1920s by Y.V. Subramanyam. It is notable for its Masala Dosas that come in butter and non butter variants. It is situated at the 7th Cross Road corner of Margosa Road, Malleshwaram, opposite to the Malleshwaram Grounds.
Andhra cuisine, culturally known as Telugu cuisine, is a cuisine of India native to the state of Andhra Pradesh and is the culinary style of Telugu people. It is generally known for its tangy, hot, and spicy taste.
Paneer tikka or Paneer Soola or Chhena Soola is an Indian dish made from chunks of paneer/ chhena marinated in spices and grilled in a tandoor. It is a vegetarian alternative to chicken tikka and other meat dishes. It is a popular dish that is widely available in India and countries with an Indian diaspora.
Street food, as in other areas of India, are popular in Chennai, despite the common belief in India that street food is unhealthy. The idly sambhar is a popular dish, which is served as breakfast or dinner. Apart from regular South Indian street food, the city's streets are also filled with several North Indian street food outlets, most of them established by North Indian migrants themselves. Gujarati and Burmese are also available. Street food in Chennai is so popular that a game had developed based on the TV show The Amazing Race where contestants have to follow clues to street-food spots in the city.
Masala dosa is a dish of South India originating in the town of Udupi, Karnataka. While there is variation in the recipe from town to town, the basic recipe typically starts with a fermented batter of parboiled rice, poha, and various legumes, and incorporates various spices for flavour, such as fenugreek and dry red chilli. Traditionally served with potato curry, chutneys, and sambar, it is a common breakfast item in South India, though it can also be found in many other parts of the country and overseas. One common variant is the paper masala dosa, which is made with a thinner batter, resulting in a crisper, almost paper-thin final product.
MTR Foods is an Indian food products company based in Bengaluru, India. The company manufactures a range of packaged foods including breakfast mixes, ready to eat meals, masalas and spices, snacks and beverages.
ID Fresh foods is a food products company based in Bangalore, India. The company manufactures a range of fresh foods including Idly/Dosa Batter, Parotas, chapatis, curd, and paneer.
Maiyas Beverages and Foods is an Indian packaged food company operating chiefly in Bangalore.
New Krishna Bhavan was a vegetarian restaurant in Malleshwaram, Bengaluru. Founded in 1954 by Ramakrishna Prabhu, it ran for seven decades as a family business and primarily served Udupi-style cuisine, as well as dishes from interior Karnataka and from North India.
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