Music video
There are three versions of the music video. One is an animated version while one is non-animated.
The non-animated version,shows a man falling out of love at the start,and he decides to go back in time to put things right,using a time machine. He goes back to one week before. He then drives a car up to the girl's house but sees his past self quarreling with the girl. A man then uses the time machine to go back to two weeks before. He sees his past self kissing the girl on the beach. He is then discovered by them and gets into a fight with his past self. The girl gets upset and leaves. They then go back in time to three weeks before and kidnaps his past self and Pagnotta locks both his past selves inside the garage. He then gets back together with the girl. It is noticed that the chorus is always played while a man is going back in time in the non-animated version of the video.
The animated version begins with a stick version of Pagnotta singing the first verse on a page in a book as a plane with a banner labeled "SUGARCULT" passes behind him. Then the entire band,in stick form,plays the chorus and frequently does so in the video. During the second verse there are images of many stick figures dancing next to the lyrics of the song as well as images of people with Pagnotta and his girlfriend's head. After Marko DeSantis performs the guitar solo Pagnotta is seen begging a girl for her love back on his knees,as he pulls his heart out (mirroring the lyric "tearing out my heart") to show her how sad he is. During the last chorus the stick version of the band is playing in a mash-up of all the different scenes. The video ends with the animated Pagnotta closing the book (which is labeled "Memories") and shedding a single tear before walking away.
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