Mercedes-Benz Fashion

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The fashion statement of the monokini made by Minimale Animale on the runways of Mercedes Benz Fashion Week in 2014. Minimale Animale Runway Show-5.jpg
The fashion statement of the monokini made by Minimale Animale on the runways of Mercedes Benz Fashion Week in 2014.

Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and David Koma.

Contents

Tokyo Fashion Week was branded Mercedes-Benz Tokyo Fashion Week with Mercedes-Benz holding the title sponsorship role for 10 years until 2016 when Amazon.com replaced Mercedes-Benz as title sponsor. [1] [2]

Notable Mercedes-Benz Fashion Weeks include events in Madrid, Berlin, [3] Georgia, Miami, [4] Russia, [5] Istanbul, [6] and Mexico, [7]

Mercedes-Benz Fashion

The demands on fashion and cars are similar. Making a decision of buying a specific car type or specific outfit defines who you are. A trendsetting design therefore plays a role both in fashion the world of automobile. As the title sponsor and initiator of the new MBFW, Mercedes-Benz will keep offering designers a platform to present their collections. Over the past years Mercedes-Benz has established themselves as a partner of multiple fashion events. The brand is currently in more than 60 fashion platforms all over the world. In recent years Mercedes-Benz has made a name for itself in particular for promoting talented young designers.

Mercedes-Benz Fashion is a "fashion engagement programme" based in Stuttgart, Germany, a supplementary initiative of German automotive manufacturer Mercedes-Benz.

The automotive provider partners with select fashion weeks and events internationally, devises programmes to support fashion creatives and provide sponsorship.

Fashion Partnerships

The brand is currently active at approximately 80 fashion events in nearly 40 countries, including the Mercedes-Benz Fashion Weeks in Mexico City, Madrid, Tbilisi, Russia and Berlin, and also the famous International Festival of Fashion, Photography and Fashion Accessories in Hyères. [8]

Fashion and Cars

Mercedes-Benz Fashion Week is a series of international fashion weeks sponsored by Mercedes-Benz, a brand of Daimler AG. Designers featured during Mercedes-Benz Fashion Weeks include notable designers such as Rosenthal Tee, Mary Katrantzou and David Koma.

Notable Mercedes-Benz Fashion Weeks include events in Madrid, Berlin, [9] Georgia, Miami, [10] Russia, [11] Istanbul, [12] and Mexico, [13]

Mercedes-Benz Fashion

The demands on fashion and cars are similar. Making a decision of buying a specific car type or specific outfit defines who you are. A trendsetting design therefore plays a role both in fashion the world of automobile. As the title sponsor and initiator of the new MBFW, Mercedes-Benz will keep offering designers a platform to present their collections. Over the past years Mercedes-Benz has established themselves as a partner of multiple fashion events. The brand is currently in more than 60 fashion platforms all over the world. In recent years Mercedes-Benz has made a name for itself in particular for promoting talented young designers.

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Maybach is a German luxury car brand owned by and a part of Mercedes-Benz AG. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of Luftschiffbau Zeppelin GmbH, and it was known as Luftfahrzeug-Motorenbau GmbH until 1999.

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Mercedes-Benz Mexico S. de R.L. de C.V. is a subsidiary of the Mercedes-Benz Group, headquartered in Mexico City.

<span class="mw-page-title-main">Australian Fashion Week</span> Australian fashion industry event

Australian Fashion Week, formerly Mercedes-Benz Fashion Week Australia (MBFWA) and as of 2021 Afterpay Australian Fashion Week (AAFW), is an annual fashion industry event, or fashion week, showcasing the latest seasonal collections from Australian designers. Run by American company by IMG since 2005, the event has been held at the multi-arts center Carriageworks in Redfern.

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<span class="mw-page-title-main">Berlin Fashion Week</span> Biannual fashion week in Berlin, Germany

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Shenzhen BYD New Energy Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and a joint venture between BYD Auto Industry and the Mercedes-Benz Group. Founded in May 2010, in late 2014 the company introduced its first model, the Denza EV. The car was initially put on sale in selected Chinese cities only. In late 2021, Denza underwent a restructuring as Mercedes-Benz reduced its share to 10%, while BYD held the rest.

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<span class="mw-page-title-main">Tbilisi Fashion Week</span>

Tbilisi Fashion Week, or TFW is a Georgian fashion week in its capital city of Tbilisi. TFW hosts industry professionals twice a year, in Spring and Fall. TFW was established in 2009 during Tbilisoba festival.

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China Fashion Week is an international fashion event held twice a year at various venues in Beijing, China. The event originated in 1997 and hosts professional contests, exhibitions, fashion forums and professional evaluations. The event showcases fashion collections from various designers, including ready-to-wear, accessories, styling and other new designs. The dates for Fashion Week, in March and October, are determined by the China Fashion Federation.

Budapest Fashion Week is a fashion week trade show held annually in April and October in Budapest, Hungary, usually after the five major fashion weeks. It is still aspiring to the level of big five fashion weeks. Based on the concept of the international fashion week series, TONI&GUY Fashion Week Budapest is an event, where the leading Hungarian fashion designers and international designers gain platform to introduce their seasonal collections twice a year for the Hungarian and international fashion industry and the public as well. The event is usually held in the Palazzo Dorottya.

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Yoshikimono is a kimono fashion brand created by Japanese rock musician Yoshiki. After its debut at Asia Girls Explosion in 2011, the brand has been featured as a headliner presentation at Tokyo Fashion Week including the Mercedes-Benz Fashion Week Tokyo 2016, Amazon Fashion Week Tokyo 2017, and Rakuten Fashion Week Tokyo 2020, receiving critical acclaim for its modern approach to Japan's traditional garment.

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References

  1. Wetherille, Kelly (2016-07-20). "Amazon Japan Replaces Mercedes-Benz as Tokyo Fashion Week Sponsor". WWD. Retrieved 2023-12-19.
  2. Wightman-Stone, Danielle (2016-07-27). "Amazon to sponsor Tokyo Fashion Week". FashionUnited. Retrieved 2023-12-19.
  3. "Mercedes-Benz Fashion Week | Berlin". Archived from the original on 2010-09-05. Retrieved 2020-03-31.
  4. "Mercedes-Benz Fashion Week". Archived from the original on 2014-02-10. Retrieved 2020-03-31.
  5. "Info / Mercedes-Benz Fashion Week Russia". Mercedesbenzfashionweek.ru. Retrieved 2020-01-16.
  6. "Mercedes-Benz Fashion Week : Home". Archived from the original on 2014-03-12. Retrieved 2020-03-31.
  7. "Mercedes-Benz Fashion Week Mexico City". Fashionweek.mx. Retrieved 2020-01-16.
  8. "How Mercedes-Benz Drives Fashion In Berlin And Beyond". Forbes. Retrieved 20 October 2020.
  9. "Mercedes-Benz Fashion Week | Berlin". Archived from the original on 2010-09-05. Retrieved 2020-03-31.
  10. "Mercedes-Benz Fashion Week". Archived from the original on 2014-02-10. Retrieved 2020-03-31.
  11. "Info / Mercedes-Benz Fashion Week Russia". Mercedesbenzfashionweek.ru. Retrieved 2020-01-16.
  12. "Mercedes-Benz Fashion Week : Home". Archived from the original on 2014-03-12. Retrieved 2020-03-31.
  13. "Mercedes-Benz Fashion Week Mexico City". Fashionweek.mx. Retrieved 2020-01-16.