Merzin Tavaria

Last updated

Merzin Tavaria
Born
Merzin Tavaria

(1973-12-15) 15 December 1973 (age 50)
Alma mater K.C. College, Mumbai
Occupation(s)Chief Creative Director and co-founder, Prime Focus

Merzin Tavaria (born 15 December 1973) is the Chief Creative Director and co-founder of Prime Focus. [1] He has been associated with the company since its inception and works in collaboration with the United Kingdom, United States, Canada and India studios of Prime Focus. [2]

Contents

Tavaria has worked for about two decades in the media and entertainment industry and is respected for his contribution towards the use of color grading and visual effects in India. He is also a jury member at various film and advertising festivals, and has been a speaker on many industry related events. [3] [4]

Early life and education

Tavaria grew up in Mumbai and completed his schooling from St. Peter's School, Mumbai in 1991. In 1995, he graduated with a bachelor's degree in Commerce from K.C. College, Mumbai.

Career

Tavaria started his career as teacher at Compufield Computer Institute, where he met Namit Malhotra, Prakash Kurup and Huzefa Lokhandwala. [5] In 1997, they came together and started 'Prime Focus' in a small garage in Mumbai. [6]

Under Prime Focus, Tavaria has led teams delivering visual effects for Hollywood films such as The Great Gatsby, Total Recall, White House Down, Sin City: A Dame to Kill For and Brett Ratner's Hercules. [7] Tavaria has also directed the visual effects for Bollywood films like Bang Bang!, Kick, Kai Po Che!, Yeh Jawaani Hai Deewani, Dabangg 2, Guzaarish, Housefull 2, Blue, and Ghajini. [8] [9] [10]

In 2010, when Prime Focus created View-D, their proprietary 2D to stereo 3D conversion process, Tavaria set up the View-D team of 2000 professionals in India who currently operate out of Prime Focus' Mumbai, Chandigarh and Goa facilities. [11] This team undertook the 3D conversion of Warner Bros.' Clash of the Titans – the first full length feature film to be converted from 2D to 3D. [12] Tavaria was sought for creative leadership in the 3D conversion of films like Gravity, Guardians of the Galaxy, Transformers: Age of Extinction, World War Z, Men in Black 3, Star Wars: Episode I, II & III, Harry Potter and the Deathly Hallows – Part 2, Transformers: Dark of the Moon, Maleficent, Seventh Son, The Chronicles of Narnia: The Voyage of the Dawn Treader and Ra.One . [13] [14] [15]

Tavaria launched Prime Focus World's Animation division in 2012. The division holds 100 employees and has worked on projects such as Legends of Chima. The animation division completed 4 seasons of the show and is now working on new projects. [16]

Awards and accolades

Filmography

International films

YearFilmRole
2014 Sin City: A Dame to Kill For [28] Creative Director
2014 Hercules [29] VFX Creative Director
2014 Teenage Mutant Ninja Turtles [30] S3D Creative Director
2014 The Expendables 3 [31] S3D Creative Director
2014 Maleficent [32] S3D Creative Director
2014 The Amazing Spider-Man 2 [33] S3D Creative Director
2013 White House Down [34] VFX Creative Director
2013 Gravity [35] S3D Creative Director
2013 The Great Gatsby [36] S3D and VFX Creative Director
2013 World War Z [37] S3D Creative Director
2012 Frankenweenie [38] S3D Creative Director
2012 Total Recall [39] VFX Creative Director
2012 Storage 24 [40] VFX Creative Director
2012 Men in Black 3 [41] S3D Creative Director
2012 Wrath of the Titans [42] S3D Creative Director
2011 Mirror Mirror [43] VFX Creative Director
2011 Star Wars: Episode I – The Phantom Menace [44] S3D Creative Director
2011 Immortals [45] S3D Supervisor
2011 Scream 4 [46] VFX Creative Director
2011 Once Upon a Warrior [ citation needed ]VFX Creative Director
2011 Harry Potter and the Deathly Hallows – Part 2 [47] S3D Creative Director
2011 Transformers: Dark of the Moon [48] S3D Creative Director
2010 The Chronicles of Narnia: The Voyage of the Dawn Treader [49] S3D Creative Director
2010 Robin Hood [50] VFX Creative Director
2010 Harry Potter and the Deathly Hallows – Part 1 S3D Creative Director
2010 My Soul to Take [51] S3D Creative Director
2010 Clash of the Titans [52] S3D Creative Director
2008 The Sick House [ citation needed ]VFX Supervisor
2007 28 Weeks Later [53] Head of Visual Effects
2005 Red Mercury [ citation needed ]VFX Supervisor

Bollywood

YearFilmRole
2014 Bang Bang! [54] VFX Creative Director
2014 Kick [55] VFX Creative Director
2013 Yeh Jawaani Hai Deewani [56] VFX Creative Director
2012 English Vinglish [57] VFX Creative Director
2012 OMG - Oh My God! [58] VFX Creative Director
2012 Ek Tha Tiger [59] VFX Creative Director
2012 Cocktail [60] VFX Creative Director
2012 Housefull 2 [61] VFX Creative Director
2012 Ekk Deewana Tha [62] Visual Effects Creative Director
2012 Jannat 2 [63] Visual Effects Creative Director
2012 Paan Singh Tomar [64] VFX Creative Director
2012 Agent Vinod [65] VFX Creative Director
2012 Players [66] VFX Creative Director
2011 Rockstar [67] VFX Creative Director
2011 Ra.One [68] VFX Creative Director
2011 Shaitan [69] VFX Creative Director
2011 Murder 2 [70] VFX Creative Director
2011 No One Killed Jessica [71] VFX Creative Director
2011Bollywood: The Greatest Love Story Ever Told (documentary)VFX Creative Director
2010 Guzaarish [72] VFX Creative Director
2010 Housefull [73] VFX Creative Director
2010 Prince [74] VFX Creative Director
2009 Wanted VFX Creative Director
2010 Raavan [75] VFX Creative Director
2010 Bumm Bumm Bole [76] VFX Creative Director
2009 Blue [77] Visual Effects Supervisor
2009 Do Knot Disturb Visual Effects Supervisor
2009 Wake Up Sid [78] Visual Effects Supervisor
2009 Love Aaj Kal [79] Visual Effects Supervisor
2009 Ajab Prem Ki Ghazab Kahani [80] Visual Effects Supervisor
2009 Luck Visual Effects Supervisor
2009 Tum Mile [81] Visual Effects Supervisor
2009 8 x 10 Tasveer [82] Visual Effects Supervisor
2009 Raaz: The Mystery Continues [83] Visual Effects Supervisor
2009 Paa [84] Visual Effects Supervisor
2009 Chandni Chowk to China [85] Visual Effects Supervisor
2008 Ghajini [86] Visual Effects Supervisor
2008 Bachna Ae Haseeno [87] Visual Effects Supervisor
2008 Love Story 2050 [88] Visual Effects Supervisor
2008 Kambakkht Ishq [89] Visual Effects Supervisor
2008 Tashan [90] Visual Effects Supervisor
2008 Bhoothnath [91] Visual Effects Supervisor
2008 Saawariya [92] Visual Effects Supervisor
2007 Partner [93] Visual Effects Supervisor
2007 Ta Ra Rum Pum [94] Visual Effects Supervisor
2007 Heyy Babyy [95] Head of Visual Effects
2007 Salaam-E-Ishq [96] Visual Effects Supervisor
2007 Guru [97] Visual Effects Supervisor
2006 Bhagam Bhag [ citation needed ]Visual Effects Supervisor
2006 Omkara [98] VFX Supervisor
2006 Jaan-E-Mann [ citation needed ]Visual Effects Supervisor
2006 Naksha [99] Visual Effects Supervisor
2006 Pyare Mohan [100] Visual Effects Supervisor
2006 Golmaal: Fun Unlimited [101] Visual Effects Supervisor
2006 Zinda [ citation needed ]Visual Effects Supervisor
2005 Vaah! Life Ho Toh Aisi! [102] Visual Effects Supervisor
2005 Bluffmaster! [103] Visual Effects Supervisor
2005 No Entry Visual Effects Supervisor
2005 The Rising: Ballad of Mangal Pandey [ citation needed ]Visual Effects Supervisor
2005 Dus [104] Visual Effects Supervisor
2005 Main Aisa Hi Hoon Editor
2005 Karam Visual Effects Supervisor
2004 Musafir [105] Visual Effects Supervisor
2004 Kyun! Ho Gaya Na... [106] Visual Effects Supervisor
2004 Mujhse Shaadi Karogi [107] Visual Effects Supervisor
2004 Khakee [108] Editor
2004 Run Visual Effects Supervisor
2003 Kuch Naa Kaho [109] Visual Effects Supervisor
2003 Qayamat: City Under Threat [ citation needed ]Visual Effects Supervisor / Editor / Promo Packaging
2003 Khushi Editor
2002 Kaante [ citation needed ]Visual Effects Supervisor
2002 Teesri Aankh: The Hidden Camera Editor

Commercials

Indian

YearBrandRole
2011Google Chrome 3D [110] S3D Creative Director
2010 IndiGo Airlines 'On Time' [111] [112] VFX Creative Director
2010Commonwealth Games 2010 Opening CeremonyVFX Creative Director
2009 Reliance Mobile 'Simply'VFX Supervisor
2009 Central Bank of India VFX Supervisor
2009MaxoVFX Supervisor
2009 Whirlpool 'Water You Can Trust' [113] VFX and Animation Supervisor
2009Lotte 'Coffy Bite' [114] VFX Supervisor
2009Honda CBZ ExtremeVFX Supervisor

International

YearBrandRole
2011Relentless VirtuesVFX Creative Director
2010Dubai Shopping FestivalVFX Creative Director
2009Rhydian's new album 'O Fortuna'VFX Creative Director
2009Popstar to Opera StarVFX Creative Director
2009The National Lottery Bingo Scratch cardsVFX Creative Director

Personal life

Merzin lives in Mumbai with his spouse of 15 years Vinita Tavaria, daughter Natasha Tavaria and son Malcolm Tavaria.

Other interests

Merzin is a gaming enthusiast and is passionate about cars and bikes. He is also fond of 80's Hindi music.

Related Research Articles

<span class="mw-page-title-main">Animal Logic</span> Australian animation and visual effects studio

Animal Logic is an Australian animation and visual effects digital studio based at Disney Studios in Sydney, New South Wales in Australia, Vancouver in Canada, and Rideback Ranch in Los Angeles, California. Established in 1991, Animal Logic has produced visual effects and animation for feature films such as the Academy Award-winning Happy Feet, Legend of the Guardians: The Owls of Ga'Hoole, Walking with Dinosaurs 3D,The Lego Movie andPeter Rabbit. The company was also recognised for its work as lead visual effects vendor on Baz Luhrmann's The Great Gatsby, which won Outstanding Achievement in Visual Effects at the 3rd AACTA Awards ceremony. In 2018, Peter Rabbit was presented with a range of accolades, including the AACTA Award for Best Visual Effects or Animation, and Australian Production Design Guild Awards (APDG) in Visual Effects Design and Drawing, Concept Illustration & Concept Models for Screen. Most recently, the company has produced work for the Warner Animation Group's The Lego Movie 2: The Second Part and Marvel Studios' Captain Marvel. It is a subsidiary of Netflix.

<i>Krrish</i> 2006 superhero film by Rakesh Roshan

Krrish is a 2006 Indian superhero film directed and produced by Rakesh Roshan. The film stars Hrithik Roshan in a dual role as father and son, with Priyanka Chopra, Naseeruddin Shah, Rekha, Sharat Saxena and Manini Mishra feature in supporting roles. A sequel to Koi... Mil Gaya (2003), it is the second installment in the Krrish franchise, and tells the story of Krishna Mehra, the son of the previous film's protagonist Rohit Mehra, who inherits his father's superhuman abilities and also his lookalike. After falling in love with Priya, he follows her to Singapore, where he takes on the persona of Krrish to keep his identity secret while saving children from a burning circus. From that moment on, he is regarded as a superhero, and must later thwart the plans of the evil scientist Dr. Siddhant Arya, who is creating a supercomputer that shows future.

DNEG is a British-Indian visual effects, computer animation and stereo conversion studio that was founded in 1998 in London, and rebranded as DNEG in 2014 after a merger with Indian VFX company Prime Focus; it was named after the letters "D" and "Neg" from their former name.

<span class="mw-page-title-main">Red Chillies Entertainment</span> Indian motion picture company

Red Chillies Entertainments Private Limited, doing business as Red Chillies Entertainment; abbreviated as RCE is an Indian Multinational Entertainment Conglomerate company established by actor Shah Rukh Khan and his wife Gauri Khan in 2002. It was transformed from the defunct Dreamz Unlimited. Based in Mumbai, the studio's activities span across creative development, production, marketing, distribution, licensing, merchandising and syndication of films in India and worldwide. They are also a visual effects company. Its business mainly includes film production, film distribution, TV series or Web series production, TV Commercials production, visual effects, Professional Sports league Organisation, Edutainment and many more. Throughout the last several years, Red Chillies has acquired the rights to several Hindi films.

<i>Delhi Safari</i> 2012 Indian film

Delhi Safari is a 2012 Indian Hindi-language computer-animated musical comedy film written and directed by Nikkhil Advani. The film traces the journey of five animals from Mumbai to Delhi as they struggle against an oppressive regime. It has been produced by Krayon Pictures. Based on a story and concept by Advani, the film's Hindi-language version features the voices of Akshaye Khanna, Govinda, Suniel Shetty, Boman Irani and Urmila Matondkar. The screenplay of the film is written by Girish Dhamija and Suresh Nair. The music of the film is composed by Shankar–Ehsaan–Loy, while the lyrics are penned by Sameer. It is India's first stereoscopic 3D animation feature film. The film released in India on 19 October 2012. Delhi Safari has been granted exemption from entertainment tax in the states of Maharashtra and Delhi. At the 60th National Film Awards, it won the National Film Award for Best Animated Film. The English-language version of the film has voices by Tom Kenny, Carlos Alazraqui, Jason Alexander, Cary Elwes, Tara Strong, Christopher Lloyd, Jane Lynch, Vanessa Williams and Brad Garrett. The international sales of the film is being handled by Fantastic Films International. The film was released in the United States on 7 December 2012.

<i>Guzaarish</i> (film) 2010 Indian romantic drama film

Guzaarish is a 2010 Indian Hindi-language romantic drama film written, composed and directed by Sanjay Leela Bhansali. The film stars Hrithik Roshan and Aishwarya Rai Bachchan while Shernaz Patel, Aditya Roy Kapur, Monikangana Dutta, Suhel Seth, Swara Bhaskar, and Makrand Deshpande portray pivotal roles. It is jointly produced by Bhansali and UTV Motion Pictures. Sudeep Chatterjee handled the cinematography and editing was performed by Hemal Kothari.

The Indian Animation Industry encompasses traditional 2D animation, 3D animation and visual effects for feature films. In 1956, Disney Studios animator Clair Weeks, who had worked on Bambi, was invited to Films Division of India in Mumbai to establish and train the country's first animation studio as part of the American technical co-operation mission. He trained a core group of Indian animators, whose first production was a film called The Banyan Deer (1957). Veteran animator Ram Mohan started his career at Films Division's Cartoon Unit.

<span class="mw-page-title-main">Method Studios</span> Visual effects studio

Method Studios is a visual effects company launched in 1999 in Los Angeles, California with facilities in New York, Atlanta, Vancouver, San Francisco, Melbourne, Montreal, and Pune. The company provides production and post-production services including conceptual design, look development, on-set supervision, 3D animation/CGI, matte painting, AR/VR, compositing and finishing.

Reliance MediaWorks Limited (RMW) is a film and entertainment services company and a member of the Reliance Group.

Prana Studios, Inc. was an American computer animation and visual effects company, founded in 2005 in Los Angeles, United States, with a wholly owned subsidiary in Mumbai, India.

<span class="mw-page-title-main">Alroy Jovi</span> Indian animator

Prateek Mathur, also known as Alroy Jovi, is an Indian animator, visual effects supervisor, CGI/VR project manager, and director working primarily in digital mixed media and the entertainment industry, from music videos and documentaries to short films and blockbusters. He is best known as the founder, creator, and author of the Axtelera Ray fantasy series.

<span class="mw-page-title-main">Namit Malhotra</span> Indian film producer and visual effects executive (born 1976)

Namit Malhotra is an Indian film and television producer and a business executive. He is the founder and non-executive director of Indian visual and special effects company Prime Focus Limited, the world's largest independent integrated media services company, and the chief executive officer of its British-Indian subsidiary DNEG which specializes in visual effects, animation and stereo conversion.

<i>Ho Sakta Hai</i> 2005 Indian film

Ho Sakta Hai! is a 2006 Indian horror film directed by Wilson Louis and produced by Ashok Kotwani. The film stars Khalid Siddiqui, Hazel Crowney, Victor Banerjee in important roles. The film focuses on a family living their lives peacefully until they discover that they are falling prey to black magic. The film was screened in many international film festivals, albeit was a "major flop" at the Indian box-office.

<i>Shri Hanuman Chalisa</i> 2013 Indian film

Shri Hanuman Chalisa is a 2013 Indian computer-animated short film rendition of Hanuman Chalisa produced by Charuvi Design Labs and directed by Charuvi Agrawal. It is based on the poem Hanuman Chalisa attributed to Tulsidas. It won the Best Animation Film award the Jaipur Film Fest.

Shaktimaan is an Indian superhero media franchise consisting of TV series, comic books and films. The original work is Shaktimaan, which was produced by Mukesh Khanna under his banner Bheeshm International and directed by Dinkar Jani and Vikram Veturi.

Tau Films is an American visual effects and animation company with locations in the United States, Malaysia, India, China, and Canada.

<span class="mw-page-title-main">FICCI Frames</span>

FICCI Frames is an international convention of the Indian film industry, formerly chaired by Yash Chopra and co-chaired by Karan Johar. The convention is organised by the Federation of Indian Chambers of Commerce & Industry (FICCI).

<i>Little Krishna</i> Indian 3D animated series

Little Krishna is an Indian 3D animated epic television series created by Reliance Entertainment in 2009. It was originally aired on Nickelodeon and later aired on Discovery Kids and Sun TV.

References

  1. "Co-Founder/Chief Creative Director (India): Prime Focus World". Variety. 16 December 2013. Retrieved 1 December 2014.
  2. "Worldsourcing: how the Global Digital Pipeline is revolutionizing VFX". fmx. Retrieved 10 May 2013.
  3. "prime focus merzin tavaria joins ficci panel". animation galaxy. Retrieved 24 March 2013.
  4. "siggraph: new vfx details revealed on 'sin city: a dame to kill for'". hollywood reporter. 12 August 2014. Retrieved 8 December 2014.
  5. "How Prime Focus' Namit Malhotra became a force to reckon with Hollywood". Animation Boss. Archived from the original on 15 January 2013. Retrieved 14 January 2013.
  6. "Meet Merzin Tavaria, co-founder of Prime Focus that recently converted the blockbuster Gravity from 2D to 3D". DNA India. Retrieved 3 November 2013.
  7. "shot by shot: detailed vfx work for sin city: a dame to kill for". studio daily. 19 August 2014. Retrieved 19 August 2014.
  8. "sin city: a dame to kill for: merzin tavaria – co-founder and chief creative director – prime focus world". art of vfx. Retrieved 8 August 2014.
  9. "seven entries from india including one feature film make it to apollo award final list". DNA India. Retrieved 5 June 2013.
  10. "meet merzin tavaria, co-founder of prime focus that recently converted the blockbuster gravity from 2D to 3D". DNA India. Retrieved 3 November 2013.
  11. "svp production & senior stereo supervisor, prime focus World". view conference. Retrieved 1 December 2014.
  12. "merzin tavaria chief creative director and co-founder of Prime Focus : defining the dimensions". star blockbuster. Retrieved 2 August 2008.
  13. "Meet Merzin Tavaria, co-founder of Prime Focus that recently converted the blockbuster Gravity from 2D to 3D". DNA India. Retrieved 3 November 2013.
  14. "A visual treat: Wind beneath the wings". Mid Day. 7 May 2014. Retrieved 7 May 2014.
  15. "Merzin Tavaria Chief creative director and co-founder of Prime Focus : Defining the dimensions -". Star Blockbuster. Retrieved 2 August 2008.
  16. "ficci frames" (PDF). FICCI FRAMES. Archived from the original (PDF) on 4 March 2016. Retrieved 1 December 2014.
  17. "Apollo Awards 2014 Winners List". apollo.onscreenasia.com.
  18. "Winners of 24 FPS International Awards Announced" (Press release). Animationxpress.com. Retrieved 9 December 2013.
  19. "The Secret behind the award winning magic shots for Guzaarish by PrimeFocus". Bollyspice.com. 17 January 2011. Retrieved 17 January 2011.
  20. "Prime Focus wins EME Awards for its VFX expertise". Bollyspice.com. 24 February 2011. Retrieved 25 February 2011.
  21. "Prime Focus Ltd". Economic Times. Retrieved 31 March 2010.
  22. "Prime Focus wins ASIFA IAD 2010 award for Raavan". Indian Express. Retrieved 25 November 2010.
  23. "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
  24. "Merzin Tavaria Speaks About 'Ghajini' VFX". Bollywood Hungama . Archived from the original on 7 December 2014. Retrieved 1 December 2014.
  25. "Prime Focus wins prestigious Filmfare award for Love Story 2050". Business Standard India. Business Standard. 3 March 2009. Retrieved 3 March 2009.
  26. "Prime Focus bags FICCI BAF award for Love Story 2050". CG tantra. Retrieved 9 March 2009.
  27. "Prime Focus Wins Filmfare VFX Award". AWN. Retrieved 5 March 2009.
  28. "Prime Focus changes the game, delivers end-to-end creative services on 'Sin City: A Dame to Kill For". Animation Galaxy. Retrieved 8 October 2014.
  29. "Visual Effects Giants Prime Focus World, Double Negative to Merge". Variety. 25 June 2014. Retrieved 25 June 2014.
  30. "Prime Focus World Is Exclusive VFX and 3D Conversion Partner on 'Sin City: A Dame to Kill For'". Market wired. Retrieved 22 August 2014.
  31. "THE EXPENDABLES 3: Nigel Denton-Howes – VFX Supervisor – Prime Focus World". Art of VFX. 16 September 2014. Retrieved 16 September 2014.
  32. "Making of Maleficent 3D Stereoscopic Conversion by Prime Focus". CG Meet. Retrieved 19 June 2014.
  33. "2014 is coming of age for Prime Focus World: Namit Malhotra". The Indian Television. 6 June 2014. Retrieved 6 June 2014.
  34. "Prime Focus bags the 'best Visual effects' awards for 'white house down', at Asia image Apollo Awards 2014". Animationxpress. Retrieved 23 June 2014.
  35. "Prime Focus World wins International 3D Society Award for "Gravity"". The Hindu Businessline. Retrieved 29 January 2014.
  36. "Prime Focus celebrates 16 years of creating the 'magic of cinema' and the launch of "True North" – the world's largest digital media services cloud". Creative cow. Retrieved 25 October 2013.
  37. "VFX Firm Prime Focus Gets $53 Million Investment". Hollywood Reporter. 21 June 2013. Retrieved 21 June 2013.
  38. "Prime Focus delivers stereo 3D for Frankenweenie". Animation Xpress. Retrieved 22 November 2011.
  39. "TOTAL RECALL: Aleksandar Pejic – VFX Supervisor – Prime Focus". Art of VFX. 5 September 2012. Retrieved 5 September 2012.
  40. "VFX Breakdown – Storage 24 by Prime Focus World". CG Villa. Retrieved 7 September 2014.
  41. "Hope to ride on MIB III success: Merzin Tavaria". NDTV. Retrieved 1 June 2012.
  42. "WRATH OF THE TITANS". TCM. Retrieved 1 December 2014.
  43. "MIRROR MIRROR: Stuart Lashley – VFX Supervisor – Prime Focus". Art of VFX. 24 April 2012. Retrieved 24 April 2012.
  44. "Prime Focus credited on Star Wars film poster for 3-D conversion". Economic Times. Retrieved 26 October 2011.
  45. "How Prime Focus Broke into Hollywood". Forbes India. Retrieved 2 October 2013.
  46. "Prime Focus delivers VFX for Scream 4". Bollywood Hungama . 28 February 2007. Retrieved 12 May 2011.
  47. "Harris Williams & Co. Advises Double Negative on its Merger with Prime Focus World". Business Wire. 15 July 2014. Retrieved 15 July 2014.
  48. "Prime Focus Delivers Stereo VFX for 'Transformers 4'". AWN. Retrieved 3 July 2014.
  49. "Prime Focus Provides 3-D for Voyage of the Dawn Treader". AWN. Retrieved 13 December 2010.
  50. "Prime Focus Film VFX completes work on Universal Pictures' "Robin Hood"". Creative Cow. Retrieved 24 May 2010.
  51. "UTV and Prime Focus ink strategic alliance". India Glitz. 18 April 2011. Retrieved 18 April 2011.
  52. "UTV and Prime Focus ink strategic alliance". India Glitz. 18 April 2011. Retrieved 18 April 2011.
  53. "Prime Focus eyes post-production projects overseas". Economic Times. Retrieved 19 May 2007.
  54. "'Bang Bang' VFX to be done at LA's fox studio". Animation Xpress. Retrieved 25 June 2014.
  55. "Prime Focus' visual effects add zing to 'Kick'". Animation Xpress. Retrieved 31 July 2013.
  56. "Why VFX is taking Bollywood by storm". Mid Day. 22 December 2013. Retrieved 22 December 2013.
  57. "Camera, Vamera in English, Vinglish". Pandolin. Retrieved 21 October 2012.
  58. "Prime Focus Sweeps 7 wins at 60th National Film Awards 2012". Animation Galaxy. Retrieved 23 March 2013.
  59. "Ek Tha Tiger". Box Office India. Retrieved 26 May 2012.
  60. "Prime Focus has delivered 431 VFX shots for 'Cocktail'". Box Office India. Retrieved 27 July 2012.
  61. "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
  62. "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
  63. "Prime Focus delivers 89 VFX shots and DI for JANNAT 2". Aartissan Animation. Retrieved 1 December 2014.
  64. "Making of Paan Singh Tomar with Cinematographer Aseem Mishra". Pandoline. Retrieved 24 March 2012.
  65. "Agent Vinod interview with Prime Focus' Merzin Tavaria". Animation Xpress. Retrieved 24 April 2012.
  66. "Prime Focus Limited - Annual Report 2011-12". Prime Focus World. Retrieved 1 December 2014.
  67. "Prime Focus has delivered 180 VFX shots for Imtiaz Ali's new film 'Rockstar'". Animation Boss. Retrieved 30 December 2011.
  68. "RA.One: India's Avatar?". Box Office India. Retrieved 29 October 2011.
  69. "Prime Focus Delivers Spectacular VFX and DI for Shaitan". CG Today. Retrieved 14 June 2011.
  70. "Prime focus has delivered DI for Vishesh Films' Murder 3". Animation Boss. Retrieved 24 February 2013.
  71. "UTV Motion Pictures and Prime Focus announce multi-film deal". Business Standard India. Business Standard. 18 April 2011. Retrieved 18 April 2011.
  72. "Guzaarish: Perfect Showcase For Prime Focus". Koimoi. 22 November 2010. Retrieved 22 November 2010.
  73. "What made Houseful Hilarious". Bollywood Hungama . Archived from the original on 7 December 2014. Retrieved 30 April 2010.
  74. "Prince: Movie Preview". The Times of India. Bollywood Hungama . Retrieved 17 February 2010.
  75. "Prime Focus wins ASIFA IAD 2010 award for Raavan". Financial Express. Retrieved 25 November 2010.
  76. "Prime Focus' Merzin Tavaria directs the title track for Bumm Bumm Bole". Bollywood Hungama . 28 February 2007. Retrieved 20 May 2010.
  77. "Prime Focus delivers VFX and DI for Blue". CG Tantra. Retrieved 1 December 2014.
  78. Sheikh, Aminah (20 December 2009). "Indian firm behind visual effects in Avatar". Business Standard India. Business Standard. Retrieved 20 December 2009.
  79. "Prime Focus takes Bollywood Far East". CG Tantra. Retrieved 17 January 2009.
  80. "Ghazab VFX for Ajab Prem". Bollywood Hungama . Archived from the original on 7 December 2014. Retrieved 18 November 2009.
  81. "Prime Focus recreates 26/7 Mumbai floods in Tum Mile". Bollywood Hungama . Archived from the original on 7 December 2014. Retrieved 16 November 2009.
  82. "Prime Focus' VFX: The magic behind 8x10 Tasveer". Bollywood Hungama . Archived from the original on 4 March 2016. Retrieved 14 April 2009.
  83. "The Horror of Raaz The Mystery continues by Prime Focus". CG Tantra. Retrieved 1 December 2014.
  84. "Prime Focus Teamdelivers 664 VFX shots and full DI for Paa". CG Arena. Retrieved 7 December 2009.
  85. "VFX Effects Used In Bollywood Movie's – List of 10 Movies". Bollyone. Retrieved 1 December 2014.
  86. "Merzin Tavaria Speaks About 'Ghajini' VFX". Boyywood Hungama. Archived from the original on 7 December 2014. Retrieved 1 December 2014.
  87. "Prime Focus Ltd". Profit NDTV. Retrieved 1 December 2014.
  88. "Prime Focus bags FICCI BAF award for Love Story 2050". AFAQS. Retrieved 12 March 2009.
  89. "Kambakkht Ishq glitters with Prime Focus' VFX". Bollywood Hungama . Archived from the original on 7 December 2014. Retrieved 13 July 2009.
  90. "Prime Focus plans Asia's largest film finishing studio". Business Of Cinema. 31 December 2008. Retrieved 31 December 2008.
  91. "'I approach lighting and framing a scene in tandem with the emotional narrative' – Vishnu Rao". Pandolin. Retrieved 8 August 2014.
  92. "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
  93. "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
  94. "Prime Focus is hovering over a firm in the US". DNA India. Retrieved 4 August 2007.
  95. "Prime Focus sets the look for Pyaar Impossible". DNA India. Retrieved 8 January 2010.
  96. "BAF Awards felicitate best of animation internationally". Business Of Cinema. 27 March 2008. Retrieved 27 March 2008.
  97. "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
  98. "Bollywood embroiled in probe into movie money". Gulf News. Retrieved 19 May 2012.
  99. "Prime Focus adds special effects to Naksha". Business of Television. Retrieved 6 September 2006.
  100. "PYARE MOHAN". Friday Moviez. Retrieved 21 April 2006.
  101. "Shree Ashtavinayak Cine Vision Ltd". Economic Times. Retrieved 31 March 2007.
  102. "On a digital roll". The Hindu Business Line. January 2006. Retrieved 2 January 2006.
  103. "Prime Focus acquires UK-based VTR Group". Sify . Archived from the original on 31 January 2015. Retrieved 11 May 2006.
  104. "DUS". Movie Talkies. Retrieved 1 December 2014.
  105. "Prime Focus Leads the Way to DI with Discreet Systems" (PDF). Image Autodesk. Retrieved 1 December 2014.
  106. "KYUN! HO GAYA NA". Rediff. Retrieved 1 December 2014.
  107. "Special effects: Bollywood's Prime Focus". Rediff. Retrieved 16 July 2004.
  108. "Movies of Merzin Tavaria & Shreya Ghoshal". Gomolo. Retrieved 1 December 2014.
  109. "Bipasha Basu stars in Panasonic commercial". AFAQS. Retrieved 8 July 2004.
  110. "3D advertising: Pixion, Prime Focus and others working to cash in on the tech's popularity". Economic Times. Retrieved 9 December 2011.
  111. "Prime Focus wins EME Awards for its VFX expertise". Business of Cinema. 24 February 2011. Retrieved 25 February 2011.
  112. "Prime Focus posted 'Indigo Airlines' commercial wins Gold in the Filmcraft (Special Effects) at Goafest". AFAQS. Retrieved 18 April 2011.
  113. "Whirlpool Commercial - VFX by Prime Focus Ltd". CG Tantra. Retrieved 1 December 2014.
  114. "VFX specialist Michael Fink directs first commercial in India". Indian Television. Retrieved 20 July 2009.