Mi Mi Mi

"Mi Mi Mi"
Single by Serebro
from the album Sila tryokh and Chico Loco
Released	14 June 2013 (2013-06-14)
Genre	Bubblegum pop [1] electro swing [2]
Length	3:14
Label	Ego Music Monolit (CIS) Casablanca (US) WMG (IDN)
Songwriter(s)	Maxim Fadeev Olga Seryabkina
Producer(s)	Maxim Fadeev Ilario Drago (exec.) [3]
Serebro singles chronology
"Malo Tebya" (2013) "Mi Mi Mi" (2013) "Ugar" (2013)
Music video
"Mi Mi Mi" on YouTube

"Mi Mi Mi" is a song by Russian girl group Serebro from their third studio album Sila tryokh . It was released on 14 June 2013 in Russia as a digital download, while an accompanying music video premiered on 10 June 2013. Although not a commercial success worldwide, only peaking at number 11 in Italy, the song slowly gained popularity for its catchiness and summer atmosphere.^{[ citation needed ]} The song is played in many clubs worldwide, as well as in movies and television shows, especially in South Korea.^{[ citation needed ]}

Composition

"Mi Mi Mi" is a dance-pop and electro swing song with eurodance influences. The song features a house rhythm and a prominent saxophone riff that serves as the song's instrumentation. Critics compared the riff to "Mr. Saxobeat" (2011) by Romanian singer Alexandra Stan. ^[4] It is often labeled as a perky summer dance song. ^{[5] [6]} "Mi Mi Mi" has been compared to "Whip It" from American rapper, Nicki Minaj for its powerful blend of electronic house beat and pop melody. ^[7]

Commercial performance

While the song did not make waves in the group's home country, it was successful in Italy. It was sent to Italian radio following its release and debut at #17 in Italy on 18 June 2013. ^[8] It remained in the top 20 for 8 weeks, peaking at #11, becoming the group's second and last song to chart in the country.

Charts

Weekly charts

Chart (2013)	Peak position
Belgium (Ultratip Bubbling Under Wallonia) [9]	22
Italy (FIMI) [10]	11
Japan (Japan Hot 100) ( Billboard ) [11]	88
Netherlands (Dutch Top 40) [12]	7
Netherlands (Single Top 100) [13]	8
Romania (Airplay 100) [14]	50
South Korea (Gaon International Singles) [15]	18
US Hot Dance/Electronic Songs ( Billboard ) [16]	39

Year-end charts

Chart (2013)	Position
Netherlands (Dutch Top 40) [17]	49
Netherlands (Single Top 100) [18]	59

Controversy

In 2018, Serebro accused K-pop girl group Momoland of plagiarizing "Mi Mi Mi" with their song "Bboom Bboom". Shinsadong Tiger, the song's producer, denied the allegations, saying "the bass line [is] commonly heard in retro house or electro swing genres, as well as the 4-stanza chord." ^[19]

In popular culture

• The song is used in the film Spy being played in the club, as Cooper finds out that Lia (the woman who tricked Ford in Paris) is the one making the offer for the bomb.
• The song is also played on various television shows in South Korea. Some of the most popular are Exo Showtime, EXID Showtime and Running Man . This has helped the song to become a long-running hit in that country, staying in the Gaon International Chart over one year and a half since its release.
• Shae's song "Aku Suka Kamu" adapted the song and used the tune of the song. Among other changes in the sung melody, the first interval of the chorus is changed from a semitone to two semitones in the vocals, while the saxophone backing still uses the same melody as the original.
• The song is used in the 2015 film Jem and the Holograms , when Jerrica, Kimber, Aja and Shana get makeovers from Starlight productions after arriving in LA.
• The song was covered in Japanese by J-pop group MAX in 2015.
• The song is featured in the dance rhythm game Just Dance 2019 , covered by Hit the Electro Beat.

Music Video

By 10 June 2015, the video was viewed more than 70 million times. ^[20] The video landed on Top Chart Mexico and in the Top-40 on М1 Ukraine. The video also landed in the Top-11 on the Russian television channel RU.MUSIC. ^[21] In Italy, the video stayed on the iTunes Video Chart for several months. ^[22] The video has more than 100 million views, which meant a lot for a Russian artist.

References

1. "Watch "Mi Mi Mi" by Serebro". 20 January 2014.
2. "MOMOLAND's 'BBoom BBoom' Hits 200 Million Views; K-Pop Group's 1st MV To Reach The Mark". koreaportal. 13 July 2018.
3. "Serebro – Mi Mi Mi (Enhanced CD) by Ego Music". Discogs. August 2013. Retrieved 26 June 2019.
4. "Mini-album review: MOMOLAND "GREAT!"". 4 May 2018.
5. "Watch "Mi Mi Mi" by Serebro". 20 January 2014.
6. "Serette – Mi Mi Mi Lyrics".
7. "Nicki Minaj's Pink Friday: Roman Reloaded makes everyday a holiday".
8. "italiancharts.com - Serebro - Mi mi mi". Archived from the original on 15 August 2013. Retrieved 6 July 2025.
9. "Serebro – Mi mi mi" (in French). Ultratip. Retrieved 1 May 2020.
10. "Serebro – Mi mi mi". Top Digital Download. Retrieved 1 May 2020.
11. "Serebro Chart History (Japan Hot 100)". Billboard. Retrieved 1 May 2020.
12. "Nederlandse Top 40 – week 31, 2013" (in Dutch). Dutch Top 40. Retrieved 1 May 2020.
13. "Serebro – Mi mi mi" (in Dutch). Single Top 100. Retrieved 1 May 2020.
14. "Airplay 100 – Cristi Nitzu | Kiss FM – November 4, 2013". Kiss FM. Archived from the original on 27 January 2018. Retrieved 27 January 2018.Note: User may scroll down the 'Podcasturi' menu to play or download the respective podcast.
15. "Gaon Chart".
16. "Serebro Chart History (Hot Dance/Electronic Songs)". Billboard.
17. "Top 100-Jaaroverzicht van 2013". Dutch Top 40. Retrieved 1 May 2020.
18. "Jaaroverzichten – Single 2013". dutchcharts.nl. Retrieved 1 May 2020.
19. Hwang Hye-jin (25 January 2018). "신사동호랭이 측 "모모랜드 '뿜뿜' 표절 NO, 흔한 코드진행 오해"(공식)". Newsen (in Korean). Retrieved 10 June 2018.
20. "SEREBRO — Mi Mi Mi (Official Video) — YouTube". YouTube . Archived from the original on 26 December 2017. Retrieved 2 October 2017.
21. "Хіт-паради". Archived from the original on 28 September 2013. Retrieved 30 September 2013.
22. "Serebro". Archived from the original on 2 October 2013. Retrieved 30 September 2013.