Michael Gartenberg

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Michael Gartenberg
Occupations
Website Michael Gartenberg Blog

Michael Gartenberg is an American technology journalist, analyst and blogger. He is a former [1] Apple Inc. employee, [2] and was previously a Research Director at Gartner, [3] focussed on the world of the interconnected consumer.

Contents

Gartenberg now writes as Analyst-in-Residence for imore.com. [4]

Work

After a 10-year absence, Gartenberg re-joined Gartner in 2010. [5] He previously worked as a partner at Altimeter Group, [6] as Vice President of Strategy and Analysis at Interpret, LLC, [7] and as a vice president at Jupiter Research.

Gartenberg had an aborted employment with Microsoft. [8] He was hired in February 2007 with the job title "Enthusiast Evangelist" to publicize Windows Vista [8] [9] [10] but left after three weeks in March 2007, returning to his former job at Jupiter Research. [11]

Gartenberg also contributes to many media outlets. He has monthly online columns in Computerworld [12] and Macworld and a weekly online column on Engadget. He previously wrote a weekly column for SlashGear. [13]

In October 2007, regarding a potential Microsoft Windows competitor, Linux, he wrote "Linux still doesn't make it on desktop.... For now and the foreseeable future, it's going to remain a Microsoft world. Linux still isn't the answer." [14] Gartenberg repeated the claim in an opinion piece published in March 2010, wherein he denied that use of a free operating system significantly reduces cost of computer ownership. [15]

In July 2009, Google announced the development of an operating system for netbooks, ChromeOS, due for release in late 2010. Gartenberg opined "Chrome OS is not a threat to Windows.... By creating of lot of Fear, Uncertainty and Doubt this morning... they hope to take the attention and luster off of [Microsoft] Windows 7" [16] and "... history doesn't run in favour of Chrome OS's principles". [17]

References

  1. ↑ "Michael Gartenberg on Twitter" . Retrieved 2016-09-04.
  2. ↑ Longtime Tech Industry Analyst Michael Gartenberg Joins Apple, forbes.com, May 22 2013
  3. ↑ Michael Gartenberg, Mar 22, 2010 Archived 2011-04-19 at the Wayback Machine
  4. ↑ "Former Apple marketing director Michael Gartenberg joins iMore as Analyst in Residence!". 5 April 2016. Retrieved 2016-09-04.
  5. ↑ Gartenberg bio at Gartner.com
  6. ↑ Who Is Michael Gartenberg?, altimetergroup.com, 12 May 2009
  7. ↑ Who Is Michael Gartenberg?, gartenblog.net, 12 May 2009
  8. 1 2 Microsoft Hires Michael Gartenberg as New Evangelist, Feb 15, 2007
  9. ↑ Evangelist Gartenberg back to being analyst, March 7, 2007
  10. ↑ Michael Gartenberg. Microsoft’s 801st evangelist, Feb 15, 2007
  11. ↑ "Gartenberg Quits Microsoft, Returns to Jupiter"
  12. ↑ Columnists Michael Gartenberg, 12 May 2009 Archived 23 April 2009 at the Wayback Machine
  13. ↑ Michael Gartenberg Weekly Column on SlashGear, 08 July 2009
  14. ↑ Linux Still Doesn't Make it On Desktop, Gartenberg, Oct 01, 2007
  15. ↑ "Linux struggles to make a dent in desktop". Computerworld UK. Retrieved 2010-03-11.
  16. ↑ Chrome OS is not a threat to Windows, Gartenberg, July 08, 2009
  17. ↑ Google's new platform Chrome aims to show Microsoft's Windows the door, Guardian, July 08, 2009