Mike Sievert

Last updated
Mike Sievert
Mike Sievert.jpg
Sievert in 2021
Born (1969-05-10) May 10, 1969 (age 55) [1] [2] [3]
Education University of Pennsylvania (BA)
Employer T-Mobile US
Title Chief executive officer (CEO)
TermApril 1, 2020 – present
Board member of Starbucks [4]
Website Mike Sievert on X

Michael Sievert is an American business executive, currently the president and chief executive officer (CEO) of T-Mobile US, and a member of the company's board of directors. [5] [6] [7] In November 2019, T-Mobile announced that Sievert would be promoted from chief operating officer (COO) to CEO in May 2020 when John Legere stepped down. [5] Sievert took control a month earlier than planned, on April 1, 2020, the same day T-Mobile closed its merger with Sprint. [8]

Contents

Early life and education

Sievert was born in Canton, Ohio. At age 10, he became a paper carrier for The Repository , using his earnings to buy a Radio Shack TRS-80 and, later, a Commodore 64. He graduated from GlenOak High School in 1987 [6] and received a bachelor's degree in economics from the Wharton School of the University of Pennsylvania in 1991. [9] [10]

Career

Sievert started his career at Procter & Gamble, [6] where he oversaw brands such as Pepto-Bismol and Crest. [11] He subsequently worked at IBM [6] and Clearwire. [12] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade [13] [14] and CEO of tablet gaming company Discovery Bay Games. [15] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless. [16] He joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista). [17] [13] In 2008 he co-founded Switchbox Labs, [16] a startup acquired by Lenovo in 2009. [18] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO. [19]

Sievert became COO of T-Mobile in 2015, [20] then became the company's president in 2018. [7] [21] During this time, Sievert oversaw the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image [22] with a focus on no overage charges, [11] no contracts, unlimited data, and other offerings. [23] In April 2020, Sievert succeeded Legere as CEO of T-Mobile. [8] Under Sievert's leadership, T-Mobile surpassed 100 million total customers, [24] and created the first nationwide standalone 5G network in the U.S. [25] [26] Sievert has declared his strategy of focusing on dominating in 5G, saying “We’re making the rules for the 5G era because we’re way ahead — and I mean miles ahead." [27]

In October 2017, he joined the board of Canadian company Shaw Communications. [28]

In 2023, Sievert and Mint Mobile owner Ryan Reynolds announced T-Mobile's plans to acquire both Ultra Mobile and Mint Mobile. [29]

In January 2024, Starbucks added Sievert to its board of directors. [4] He also delivered the commencement speech at the Wharton School Master of Business Administration graduation ceremony in May 2024. [30]

Political issues

In June 2020, Sievert decided to pull all T-Mobile advertisements from Tucker Carlson Tonight because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!" [31] [32] Sievert also published an open letter about T-Mobile's diversity, equity and inclusion programs. [33]

Personal life

Sievert is married [34] and has two adult sons. He lives in Kirkland, Washington.

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References

  1. "Family tree of Mike SIEVERT". Geneanet. Retrieved 2023-01-18.
  2. "Mike Sievert on Twitter: "Today's my birthday. I'm celebrating by sitting in a 6-hour @TMobile senior leadership meeting! #tuesdaysamiright ?!"". Twitter. Retrieved 2023-01-18.
  3. "Mike Sievert on Twitter: "After 50 years, it's official: I've made it! That's what getting your own bobblehead..." Twitter. Retrieved 2023-01-18.
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  31. Sievert, Mike [@MikeSievert] (9 June 2020). "Same. We aren't running ads on that show and we won't be running ads on that show in the future. Bye-bye, Tucker Carlson!" (Tweet). Retrieved 12 June 2020 via Twitter.
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