Milksha

Last updated

Milksha
IndustryBubble tea
Founded2007

Milksha is a Taiwan-based chain of bubble tea shops. The business was established in 2007 in Jiali District, Tainan, Taiwan. Known for its use of fresh milk instead of non-dairy creamer, Milksha has expanded beyond Taiwan to several international markets, offering a variety of handcrafted drinks with an emphasis on natural ingredients. As of 2024, there are approximately 400 locations worldwide.

Contents

History

Milksha was founded in 2007 by Lin Chien-yeh (林建燁), who comes from a dairy farming background. The brand was originally created to showcase high-quality fresh milk sourced from Lin’s own dairy farm, positioning itself as a healthier alternative to traditional bubble tea shops that use artificial creamers. [1]

The company quickly expanded across Taiwan, becoming one of the most recognized bubble tea brands in the country. In 2019, Milksha withdrew from the Chinese market due to strategic business decisions. [2] Despite its exit from China, the brand continued expanding into other countries.

In November 2021, Jollibee Foods Corporation, the Philippines’ largest fast-food chain, acquired a 51% stake in Milksha International for $12.8 million USD. This acquisition aimed to accelerate Milksha's international expansion, particularly in Southeast Asia. [3]

By 2022, Milksha had more than 250 stores across Taiwan. On September 14, 2022, the brand officially changed its English name from Milkshop to Milksha, aligning with its international branding strategy. [4]

Locations

Milksha is based in Taiwan and operates in more than eight countries, including Hong Kong, Singapore, [5] Japan, [6] South Korea, Canada, Australia, Philippines [7] and the United Kingdom. [8]

References

  1. ↑ "迷客夏3.5億賣菲律賓速食龍頭 創辦人林建燁當年創業機緣竟是…". Wealth Magazine (in Chinese (Taiwan)). November 5, 2021. Retrieved March 28, 2025.
  2. ↑ 吳苡榛 (July 18, 2024). "迷客夏小紅書喊「中國台灣」 總部急切割：已退出中國市場". Taiwan Television (in Chinese (Taiwan)). Retrieved March 28, 2025.
  3. ↑ Strong, Matthew (November 5, 2021). "Philippines Jollibee takes stake in Taiwan bubble tea chain Milkshop". Taiwan News . Retrieved March 28, 2025.
  4. ↑ "她狂盯包裝，發現迷客夏改名了！網驚：以為是杯子廠商印錯，官方證實更名原因". Storm Media (in Chinese (Taiwan)). October 28, 2022. Retrieved March 28, 2025.
  5. ↑ Goh, Ronald (January 2, 2024). "Taiwanese bubble tea franchise Milksha shuts down final store in Singapore on New Year's Eve after sudden social media post". Gazette Standard. Retrieved March 28, 2025.
  6. ↑ "迷客夏進軍日本　白珍珠芋頭通通喝得到". Taiwan News (in Chinese (Taiwan)). October 5, 2019. Retrieved March 28, 2025.
  7. ↑ "Taiwan's No. 1 milk tea now in Phl". Tribune. February 1, 2025. Retrieved March 22, 2025.
  8. ↑ Maynard, Liam (June 25, 2023). "Colchester Milksha bubble tea bar behind the scenes look". Gazette Standard. Retrieved March 28, 2025.
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