Last updated

FoundedGallarate, Lombardy (1953)
FounderOttavio and Rosita Missoni
Number of locations
20 countries
Area served
Key people
Angela Missoni
Luca Missoni
ProductsKnitwear, leather, cotton
ServicesFashion retail
Revenue€150 million (2011) "FT". Financial Times. Retrieved 26 February 2015.
OwnerMissoni family
  • Missoni
  • Missoni Home
  • Hotel Missoni
Website www.missoni.com

Missoni is a high-end Italian fashion house based in Varese, and known for its colorful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953.

Ottavio Missoni Italian fashion designer, founder of fashion label Missoni, Olympic hurdler

Ottavio "Tai" Missoni was the founder of the Italian fashion label Missoni and an Italian Olympic hurdler who competed in the 1948 Summer Olympics. Along with his wife Rosita, he was part of the group of designers who launched Italian ready-to-wear in the 1950s, thereby ensuring the global success of Italian fashion.



The business was founded in 1953, when Ottavio and Rosita Missoni set up a small knitwear workshop in Gallarate, Italy. [1] They presented their first collection under the Missoni label in Milan in 1958. [1] The business prospered, with the support of fashion editor Anna Piaggi, then at Arianna magazine. [1] Rosita met the French stylist Emmanuelle Khanh in New York in 1965, which led to a collaboration and a new collection the following year. [1] In April 1967, they were invited to show at the Pitti Palace in Florence. [1] Rosita told the models to remove their bras, supposedly because they were the wrong color, and showed through the thin lamé blouses. The material became transparent under the lights and caused a sensation. [1] The Missonis were not invited back the following year, but the business grew; a new factory in Sumirago was built in 1969. [1] Missoni designs were championed in the USA by Diana Vreeland, editor of American Vogue, and a Missoni boutique was opened in Bloomingdales. [1]

Gallarate Comune in Lombardy, Italy

Gallarate[ɡallaˈraːte] is a city and comune of Alto Milanese of Lombardy and of Milan metropolitan area, northern Italy, in the Province of Varese. It has a population of some 54 thousand people. Its name comes from Latin, in fact a lot of cities around it have the same root "rate", such as Casorate Sempione, Samarate, etc.

Milan Italian city

Milan is a city in northern Italy, capital of Lombardy, and the second-most populous city in Italy after Rome, with the city proper having a population of 1,372,810 while its metropolitan city has a population of 3,245,308. Its continuously built-up urban area has a population estimated to be about 5,270,000 over 1,891 square kilometres. The wider Milan metropolitan area, known as Greater Milan, is a polycentric metropolitan region that extends over central Lombardy and eastern Piedmont and which counts an estimated total population of 7.5 million, making it by far the largest metropolitan area in Italy and the 54th largest in the world. Milan served as capital of the Western Roman Empire from 286 to 402 and the Duchy of Milan during the medieval period and early modern age.

Anna Piaggi Italian fashion writer

Anna Maria Piaggi was an Italian fashion writer and style icon. She was known for her bright blue hair, excessive make-up, which verged on clown-ish, and her sense of style that mixed vintage and contemporary fashion.

Missoni reached the peak of its influence in the fashion world in the early 1970s (though has since been the subject of revivals in interest as new generations of fashion writers discovered the appeal of its core knitwear). Tai Missoni then became more interested in other projects, designing costumes for La Scala, carpets and tapestries. Rosita Missoni lost interest in fashion in the 1990s and was succeeded by her daughter Angela in 1998 while Rosita took over Missoni Home. [2]

La Scala Opera house in Milan, Italy

La Scala is an opera house in Milan, Italy. The theatre was inaugurated on 3 August 1778 and was originally known as the Nuovo Regio Ducale Teatro alla Scala. The premiere performance was Antonio Salieri's Europa riconosciuta.

On 13 September 2011, Missoni made headlines briefly when Target Stores offered low-cost variants of Missoni products in their stores and on their website. Most items sold out within 24 hours, there were long queues outside stores and the Target website was overloaded. Some items appeared at higher prices on eBay within hours and Target did not restock. [3]

eBay American multinational e-commerce corporation

eBay Inc. is an American multinational e-commerce corporation based in San Jose, California that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in the autumn of 1995, and became a notable success story of the dot-com bubble. eBay is a multibillion-dollar business with operations in about 30 countries, as of 2011. The company manages the eBay website, an online auction and shopping website in which people and businesses buy and sell a wide variety of goods and services worldwide. The website is free to use for buyers, but sellers are charged fees for listing items after a limited number of free listings, and again when those items are sold.

In February 2014, Angela Missoni hired Rossella Jardini, former creative director of Moschino, as a consultant. [4]

Rossella Jardini, is an Italian fashion designer and businessperson who from 1994 to 2013 worked as Creative Director for Moschino following the death of Franco Moschino. In January 2014 she took up a new role as consultant for Missoni.

Moschino is an Italian luxury fashion house, specialising in leather accessories, shoes, luggage and fragrances. It was founded in 1983 by Franco Moschino.

In 2017, Jennifer Lopez teamed up with Missoni along with Women’s Cancer Research Fund and Saks Fifth Avenue to set a fund raise for cancer research. Lopez will help promote the $35 limited-edition Missoni tees, and the profits will go to 12 different cancer charities. [5]

Jennifer Lopez American singer and actress

Jennifer Lynn López is an American actress, singer, dancer and producer. In 1991, López began appearing as a Fly Girl dancer on In Living Color, where she remained a regular until she decided to pursue an acting career in 1993. For her first leading role in the 1997 Selena biopic of the same name, López received a Golden Globe nomination and became the first Latin actress to earn over US$1 million for a film. She went on to star in Anaconda (1997) and Out of Sight (1998), later establishing herself as the highest-paid Latin actress in Hollywood.

Saks Fifth Avenue Multinational department store chain founded in the United States

Saks Fifth Avenue is an American chain of luxury department stores owned by the oldest commercial corporation in North America, the Hudson's Bay Company. Its main flagship store is located on Fifth Avenue in Midtown Manhattan, New York City.


A Missoni coat and dress in 2010 Missoni coat 2010.jpg
A Missoni coat and dress in 2010
A temporary promotional design by two iconic Italian brands: a Pellegrino mineral water bottle with a Missoni-style label, 2010 Pellegrino Missoni label design.jpg
A temporary promotional design by two iconic Italian brands: a Pellegrino mineral water bottle with a Missoni-style label, 2010

Missoni brands include Missoni Sport, which was initially licensed out, brought in-house in January 2002, and is now discontinued; [1] and M Missoni, a less expensive line introduced in 1998, manufactured and distributed by Marzotto. [1]

Missoni Home has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. [1] They launched their first perfume in 1982, [1] although the license is now held by Estée Lauder.[ citation needed ]

In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, with plans to have 30 hotels open or in development by 2012. [6] Their Edinburgh hotel has been rebranded as Radisson Collection Edinburgh. The hotel agreement ceased in 2014. [7]

In 2017, Missoni Baia, Missoni's first venture into residential real estate development, broke ground in Miami, Florida. The 249 unit complex will be completed by the end of 2020. [8]


In 1996 the Missonis transferred control of the business to their three children: [9] Vittorio Missoni became marketing director; Luca (born 1956) was menswear designer until 2008; Angela (born 1958) was womenswear designer, and took over menswear in 2008 when Luca became responsible for the Archive and Events. [10]

Margherita Missoni used to both design accessories and model for Missoni as well. Today she runs her own line of children's clothing, which is not associated with Missoni SpA. [ citation needed ]

Death of Vittorio Missoni

On 4 January 2013 a plane carrying Vittorio Missoni, then CEO of Missoni, went missing off the coast of Venezuela. [11] On 27 June 2013, the Venezuelan government announced that remains of the aircraft had been found north of Los Roques archipelago. [12] Vittorio's body was recovered along with those of the other passengers.

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  1. 1 2 3 4 5 6 7 8 9 10 11 12 "Missoni History". Pilaeo Magazine. Retrieved 15 August 2018.
  2. Suzy Menkes (2 December 2003). "Missoni's family mosaic". International Herald Tribune. London. Archived from the original on 10 February 2007.
  3. Sandra M. Jones (13 September 2011). Target hits it big with Missoni collection: Demand dries up 6-week supply in 1 day. Chicago Tribune. Accessed May 2014.
  4. Luisa Zargani (25 February 2014). "Rossella Jardini to Lend a Hand at Missoni". WWD. Retrieved May 2014.Check date values in: |accessdate= (help)
  5. "Jennifer Lopez Teams Up With Missoni and Saks Fifth Avenue for Women's Cancer Research Fund". PEOPLE.com. 2017-09-14. Retrieved 2017-10-04.
  6. "Lifetime Achievement Award for Kurt Ritter at European Hospitality Awards 2012". The Rezidor Hotel Group. Retrieved 25 January 2016.
  7. Graham Smith (3 March 2014). "Carlson Rezidor and Missoni Tie Up". BusinessTraveler.
  8. "Edgewater's Missoni Baia condo tower begins its 649-foot climb". Curbed.com. Retrieved 2018-10-06.
  9. "Vittorio Missoni biography". The Biography Channel . Retrieved 25 July 2013.
  10. "Missoni catwalk show at the V&A". Victoria and Albert Museum. Archived from the original on 29 September 2007. Retrieved 5 August 2007.
  11. Eric Wilson (5 January 2013). "Fashion Boss From Italy Lost in Flight Off Venezuela". The New York Times. Retrieved May 2014.Check date values in: |accessdate= (help)
  12. "Hallan avioneta desaparecida en enero cuando viajaba Los Roques-Maiquetía". El Universal (in Spanish). 27 June 2013. Retrieved 27 June 2013.

Further reading