Mobile software content rating system

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A mobile software content rating system is a rating system which is tailored to users of mobile software.

Contents

Comparison table

A comparison of current mobile software rating systems, showing age on the horizontal axis. Note however that the specific criteria used in assigning a classification can vary widely from one country/system to another. Thus a color code or age range cannot be directly compared from one country to another.

Key:

Explanations of specific ratings are available in corresponding articles.

Country/SystemAge ratingOther
0/12345678910111213141516171819
App Store 4+9+12+17+N/A
Google Play (IARC) 37121618N/A
ACB
Flag of Australia (converted).svg Australia
GMR 18+N/A
PGMA 15+
ClassInd
Flag of Brazil.svg Brazil
L1012141618N/A
ESRB
Flag of the United States.svg USA
Flag of Canada (Pantone).svg Canada
Flag of Mexico.svg Mexico
EE10+TMAORP
EC
GRAC
Flag of South Korea.svg South Korea
ALL121519N/A
PEGI
Flag of Europe.svg Europe
Flag of Israel.svg Israel
37121618!
7121618
USK
Flag of Germany.svg Germany
0612121618N/A
Country/System0/12345678910111213141516171819Other
Samsung Galaxy Store ALL4+12+15+18+N/A
Huawei AppGallery 3+7+12+16+18+N/A
Amazon Appstore All AgesMatureAdultN/A
Guidance Suggested
Blackberry World GTMAN/A
Common Sense Media N/A23456789101112131415161718Not Yet Rated
Country/System0/12345678910111213141516171819Other

Existing systems

App Store (iOS/iPadOS)

Apple's rating system for the App Store follows the following rubric: [1]

Apple rating 4+.svg
Apple rating 9+.svg
Apple rating 12+.svg
Apple rating 17+.svg
Apple App Store (iOS/iPadOS) rating logos

Apps rated 17+ are prohibited from purchase by younger users. [2]

Google Play

Up until March 17, 2015 Google Play used the following rubric: [3] [4]

Google now uses the International Age Rating Coalition (IARC) in most countries not represented by a rating authority, whilst countries or regions with a superimposed video game rating authority continues applying their own ratings where applicable. [5] This includes Americas (except Brazil), where ESRB is imposed, Brazil with ClassInd, Europe and Israel with PEGI, Australia with ACB and South Korea with GRAC. However, a new Google Play Rating system is used exclusively in Russia and for non-gaming apps in South Korea. [6] These ratings include:

In Australia, IARC applies its own ratings for non-gaming apps. [6]

Samsung Galaxy Store

The ratings are, All Ages, 4+, 12+, 15+ and 18+. The 18+ rating is enforced and the rest are advisory.[ citation needed ]

Huawei AppGallery

Huawei AppGallery developed own rating system. Ratings are: 3+, 7+, 12+, 15+ and 18+ [7]

Amazon Appstore

On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature audiences. "Adult" is advertisements, graphic violence, nudity or other content only suitable for adult audiences. [8]

Blackberry World

The Blackberry appstore as the following ratings: [9] [10]

CTIA Mobile Application Rating System

The CTIA  The Wireless Association, an industry trade group, collaborated with the ESRB to largely apply ESRB's rating system to mobile devices. [11] It was launched in 2011, with Apple and Google being notable abstentions from subscribing companies. [12]

Common Sense Media

See also

Related Research Articles

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A motion picture content rating system classifies films based on their suitability for audiences due to their treatment of issues such as sex, violence, or substance abuse, their use of profanity, or other matters typically deemed unsuitable for children or adolescents. Most countries have some form of rating system that issues determinations variously known as certifications, classifications, certificates, or ratings. Age recommendations, of either an advisory or restrictive capacity, are often applied in lieu of censorship; in some jurisdictions movie theaters may have a legal obligation to enforce restrictive ratings.

<span class="mw-page-title-main">Entertainment Software Rating Board</span> North American self-regulatory organization

The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in Canada, the United States, and Mexico (digitally). The ESRB was established in 1994 by the Entertainment Software Association, in response to criticism of controversial video games with excessively violent or sexual content, particularly after the 1993 congressional hearings following the releases of Mortal Kombat and Night Trap for home consoles and Doom for home computers. The industry, pressured with potential government oversight of video game ratings from these hearings, established both the IDSA and the ESRB within it to create a voluntary rating system based on the Motion Picture Association of America film rating system with additional considerations for video game interactivity.

In broadcasting, the watershed is the time of day after which programming with content deemed suitable only for mature or adult audiences is permitted. In the same way that a geological watershed divides two drainage basins, a broadcasting watershed serves as a dividing line in a schedule between family-friendly content, and content deemed suitable only for a more mature audience, such as programs containing objectionable content; this can include graphic violence, strong language, and sexual content, or strong references to those themes, even if they are not shown explicitly. The transition to more adult material must not be unduly abrupt and the strongest material should appear later in the evening.

Television content rating systems are systems for evaluating the content and reporting the suitability of television programmes for minors. Many countries have their own television rating system and countries' rating processes vary by local priorities. Programmes are rated by the organization that manages the system, the broadcaster, or the content producers.

<span class="mw-page-title-main">Parental controls</span> Software feature allowing content filtering

Parental controls are features which may be included in digital television services, computers and video games, mobile devices and software that allow parents to restrict the access of content to their children. These controls were created to assist parents in their ability to restrict certain content viewable by their children. This may be content they deem inappropriate for their age, maturity level or feel is aimed more at an adult audience. Parental controls fall into roughly four categories: content filters, which limit access to age inappropriate content; usage controls, which constrain the usage of these devices such as placing time-limits on usage or forbidding certain types of usage; computer usage management tools, which enforces the use of certain software; and monitoring, which can track location and activity when using the devices.

The Maritime Film Classification Board is a government organization responsible for reviewing films and granting film ratings in New Brunswick, Nova Scotia and Prince Edward Island.

The Videogame Rating Council (V.R.C.) was introduced by Sega of America in 1993 to rate all video games that were released for sale in the United States and Canada on the Master System, Genesis, Game Gear, Sega CD, 32X, and Pico. The rating had to be clearly displayed on the front of the box, but their appearance in advertisements for the video game was strictly optional. It was later supplanted by the industry-wide Entertainment Software Rating Board.

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The British Columbia Film Classification Office, part of Consumer Protection BC in the Canadian province of British Columbia, is responsible for rating and censoring films under the province's Motion Picture Act. The BCFCO film ratings are also used by Manitoba and Saskatchewan by bilateral agreement.

A content rating rates the suitability of TV shows, movies, comic books, or video games to this primary targeted audience. A content rating usually places a media source into one of a number of different categories, to show which age group is suitable to view media and entertainment. The individual categories include the stated age groups within the category, along with all ages greater than the ages of that category.

<span class="mw-page-title-main">Movie and Television Review and Classification Board</span> Philippine government agency for classification of programs and movies

The Movie and Television Review and Classification Board is a Philippine government agency under the Office of the President of the Philippines that is responsible for the classification and review of television programs, motion pictures and home videos.

Microsoft family features is a free set of features available on Windows 10 PC and Mobile that is bundled with the Windows 10, Home edition operating system. On July 17, 2020, Microsoft released Microsoft Family Safety on Google Play and App Store (iOS) as well. Starting in Windows 10, a Microsoft Account is required to use the Microsoft family features. A parent can manage settings for a child if both of their Microsoft Accounts are in the same family. When parents turn on settings for their child, these settings are applied to every device that the child logs into with that Microsoft Account.

<span class="mw-page-title-main">Video game content rating system</span> System used for the classification of video games into suitability-related groups

A video game content rating system is a system used for the classification of video games based on suitability for target audiences. Most of these systems are associated with and/or sponsored by a government, and are sometimes part of the local motion picture rating system. The utility of such ratings has been called into question by studies that publish findings such as 90% of teenagers claim that their parents "never" check the ratings before allowing them to rent or buy video games, and as such, calls have been made to "fix" the existing rating systems. Video game content rating systems can be used as the basis for laws that cover the sales of video games to minors, such as in Australia. Rating checking and approval is part of the game localization when they are being prepared for their distribution in other countries or locales. These rating systems have also been used to voluntarily restrict sales of certain video games by stores, such as the German retailer Galeria Kaufhof's removal of all video games rated 18+ by the USK following the Winnenden school shooting.

The Manitoba Film Classification Board (MFCB) was a provincial government organization responsible for rating films and video games rented, sold, or shown in the province of Manitoba. In mid 2018, the Board was dissolved, with its duties being outsourced to British Columbia for film classifications, and transferred to the Entertainment Software Rating Board (ESRB) for video games.

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<span class="mw-page-title-main">International Age Rating Coalition</span> International media content rating initiative

The International Age Rating Coalition (IARC) is an initiative aimed at streamlining acquisition of content ratings for video games, from authorities of different countries. Introduced in 2013, the IARC system simplifies the process of obtaining ratings by developers, through the use of questionnaires, which assess the content of the product. This new process reduces the costs of video game developers as they seek to obtain ratings for their products that are distributed digitally online.

References

  1. "Identifying Your App in iTunes Connect: Set App Ratings". Apple Inc. Retrieved 19 May 2017.
  2. Masna, Aulia (17 July 2009). "App Store rating system raises questions". Macworld . Retrieved 19 May 2017.
  3. "Application Content Ratings". Google Inc.
  4. "Creating Better User Experiences on Google Play". Android Developers Blog. Retrieved 2015-06-14.
  5. "About the International Age Rating Coalition". IARC. Retrieved 2015-11-11.
  6. 1 2 Apps & Games content ratings on Google Play
  7. "AppGallery Rating system". Huawei Developers . Retrieved 30 January 2022.
  8. Amazon.com: Angry Birds Rio HD (Fire Edition): Appstore for Android (click "guidance suggested" for information on rating system). Archive.
  9. Despicable Me: Minion Rush  BlackBerry World (click "Teen" for information on rating system). Archive.
  10. Evelyn, Alex. "Consideringapple" . Retrieved 23 August 2023.
  11. "CTIA Mobile Application Ratings System with ESRB". ESRB.
  12. Chris Velazco (November 29, 2011). "CTIA And ESRB Debut App Rating System, No Buy-In From Google Or Apple". Techcrunch.