Monday Monday

Last updated

Monday Monday
Genre Comedy drama
Written byBen Edwards [1]
Rachel New [1]
Jack Lothian [1]
Malcolm Campbell [1]
Harry Wootliff [1]
Directed byRoger Goldby [1]
Nick Laughland [1]
Martin Dennis [1]
Starring Fay Ripley
Morven Christie
Holly Aird
ComposerSimon Lacey [1]
Country of originUnited Kingdom
Original languageEnglish
No. of series1
No. of episodes7
Production
Executive producerMargot Gavan Duffy [1]
ProducerAlison Davis [1]
EditorsMatthew Tabern [1]
Peter Oliver [1]
Steve Singleton [1]
Running time45. minutes approx
Production company Talkback Thames
Release
Original network ITV (not STV)
Original release13 July (2009-07-13) 
24 August 2009 (2009-08-24)

Monday Monday is an ITV comedy drama. It stars Fay Ripley, Jenny Agutter, Neil Stuke, Holly Aird, Morven Christie, Tom Ellis, and Miranda Hart.

Contents

It is set in the head office of a supermarket that has fallen on hard times and had to re-locate its staff from London to Leeds. [2] The show was initially announced as part of ITV's Winter 2007 press pack, but was "iced" until 2009 due to falling advertising in the wake of the economic downturn. [2] [3]

Background

The show is named after The Mamas & the Papas song with the same name, though does not feature the song as a theme tune.

The show was commissioned by ITV's director of drama, Laura Mackie. [1] Mackie said that the show aimed to "entertain, engage and strike a chord with the audience". [1] Although the show was initially announced as part of ITV's Winter 2007 press pack, it was put on hold until 2009 due to falling advertising rates in the wake of the economic downturn. [2] [3] According to Broadcast , the show aimed to "shed light on a world of alcoholic HR bosses, power-crazed managers and sexually unfettered PAs". [2]

Towards the end of the first episode, Christine is shown to be an alcoholic, which she eventually admits. As the series progresses the failing life of Christine becomes more central to the plot.

Plot

The show features a group of head office workers for struggling supermarket chain Butterworths. [4] As a result of downsizing, the workers are forced to move cities, relocating from London to Leeds. [2]

Cast

Management

Human Resources

Marketing

Finance

Building Services & Facilities Management

Shop Floor

The departments named above are the main departments focused on but other departments are mentioned or featured on presentations. They include:

Butterworths Group PLC

Butterworths Head Office

The Head Office is arranged into a North Wing and a South Wing on all floors above the Lower Ground Floor.

Other Services than Retail are Insurance Sales. Each department is managed by a Department Head and each department head has a personal assistant

Episodes

  1. Episode 1 (13 July 2009)
  2. Episode 2 (20 July 2009)
  3. Episode 3 (27 July 2009)
  4. Episode 4 (3 August 2009)
  5. Episode 5 (10 August 2009)
  6. Episode 6 (17 August 2009)
  7. Episode 7 (24 August 2009)

Broadcast and reception

The show did not receive good reviews. Tim Walker of The Independent stated that the shows rival in the same timeslot, BBC One show The Street was "a darn sight more interesting than watching Fay Ripley walk into doors". Walker said that the show was filled with shots of Leeds, saying that the show was purely "advertising it as an attractive nightlife destination" or "to prove beyond doubt that ITV was fulfilling its obligations to the regions." (something that may have been fitting with ITV mothballing many parts of its Leeds Studios the same year). [5] Sam Wollaston of The Guardian also criticised the show saying that it was "lame and laboured, tired and predictable". [6]

The poor reception was reflected in the show's ratings, the show bringing in 3.7 million, a 16% viewing share, six per cent and 1.3 million viewers lower than The Street. The show, however, was second in its timeslot, beating the other three terrestrial channels in the slot. [7] Despite being second in the timeslot, the show was down on the 5.6 million for ITV1's channel slot average so far in 2009. [8]

Not helping matters in terms of viewing figures was the fact that STV continued its recent trend of declining high-ticket ITV productions, thereby avoiding having to contribute to the production cost on a pro rata basis, and so Scottish viewers of terrestrial broadcasts were unable to view the series. The series average, based on overnight ratings was 2.90m, equating to a 13.2% viewing share.

DateOvernight rating
(millions)
ShareOfficial rating
(millions) [9]
Weekly rankSource
Episode 113 July 20093.6516.2%3.8119 [10]
Episode 220 July 20093.4015.0%3.2024 [11]
Episode 327 July 20092.6212.1%n/a30+ [12]
Episode 43 August 20092.6312.2%n/a30+ [13]
Episode 510 August 20092.6812.3%2.6928 [14]
Episode 617 August 20092.4711.3%2.5429 [15]
Episode 724 August 20092.8413.2%2.8624 [16]

International broadcasts

In Australia, this programme aired each Friday at 8:30pm on ABC2 from 28 January 2011. [17] In Serbia, this programme aired on Fox Life. In the United States the show is on Hulu.com and currently available via Netflix and YouTube.

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References

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  3. 1 2 McMahon, Kate (11 February 2009). "ITV vows 'iced' dramas will go out this year". Broadcast (subscription). EMAP . Retrieved 4 June 2009.
  4. "Monday Monday". ITV. Archived from the original on 27 January 2013. Retrieved 4 July 2009.
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  7. Roberts, Tom (14 July 2009). "TV ratings: The Street cleans up amid news of likely demise". The Guardian . Retrieved 14 July 2009.
  8. Rogers, Jon (14 July 2009). "BBC1 is right up the viewers' Street". Broadcast (subscription). EMAP . Retrieved 14 July 2009.
  9. "Weekly Top 30 Programmes". Broadcasters' Audience Research Board.
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