 | |
| Company type | Private |
|---|---|
| Industry | Nutritional supplements |
| Founded | 2013 |
| Founder | Darren Beale |
| Headquarters | Nottingham, UK |
Key people | Elwyn Pugh |
| Website | musclefood |
MuscleFood is a British online food retailer based in Nottingham, UK that sells high-protein food and snacks, lean meats and sports supplements. [1] [2]
MuscleFood was founded in 2013 by Darren Beale. [3] They initially targeted only the bodybuilding community, but it soon expanded to reach the customers in the UK and Europe which included celebrities and sports people. [4] [5] In 2015, MuscleFood launched the first protein pizza in the country. [6] [7] They signed the contracts with the three supermarket chains Sainsbury’s, Co-op and Spar to sell their products and also start selling their products online. [8] [9] [10]
In January 2018, MuscleFood received £10 million funding from BGF to expand the business internationally. [11] [12] [13] [14] In the same year, MuscleFood's entered into health and exerciser market with the launch of Do The Unthinkable programme. [15]
Later in the year, the company won Specialist Online Retailer of the Year award at the Grocer Gold Awards. [16] [17] [18]
MuscleFood recalls more than 60 meat products after inspection by the Food Standards Agency. [19] [20] They found that supplier, DB Foods, was found to be using food which had the wrong use-by dates on the labels. [21] As a result, MuscleFood urged clients not to eat a range of its products between January 25, 2018 - February 3, 2018 and recalled their products. [22]
