Headquarters | Prospect House, Rouen Road, Norwich, NR1 1RE |
---|---|
Ownership | |
Owner | Archant Community Media Ltd |
History | |
Launched | 24 March 2014 |
Closed | 31 August 2017 |
Links | |
Website | www.mustardtv.co.uk |
Availability | |
Terrestrial | |
Freeview | Channel 7 |
Mustard TV was a local television station based in Norwich, Norfolk. It broadcast to over 400,000 people, covering Norwich and much of Norfolk reaching Cromer in the north of the county, Dereham to the west and parts of south Norfolk and north Suffolk. It was a wholly owned subsidiary of regional media group Archant and was one of 19 initial local TV stations awarded licences by UK broadcasting regulator Ofcom. [1]
Mustard TV's original aim was to "redefine what people think of as local television". The channel was named as a nod to the Colman family which manufactured mustard in Norwich, although there was no business connection. [2] The production team and studios were at Archant's headquarters in Prospect House, Rouen Road in Norwich.
On 31 August 2017 Mustard TV broadcast its last show, having been sold to the That's TV group. [3] The new owner said that it would not be employing the previous Mustard staff.
On 23 May 2012 the media regulator Ofcom extended the invitation for local operators in cities across the United Kingdom to operate a new local television service in their areas. Two rival bids were lodged - one from regional publisher Archant and the other from NR One which was headed up by former ITV Anglia presenter Kevin Piper. On 19 September 2012 Archant was revealed as the winner of the licence, originally proposing a television service which would run from 6 am until midnight each day. [4]
Mustard TV launched on Freeview on Channel 8 on 24 March 2014, the second of the new local television stations to launch in the UK. It offered a catch-up service on the Mustard TV website, and by the end of the year had extended its reach by transmitting on Virgin Media cable too.
The station received some controversy in its earlier years with widespread press attention in March 2015 after accidentally broadcasting an exchange between presenters Helen McDermott and Darren Eadie where an obscene word was used. [5] In July 2015 it experienced technical difficulties in attempting a live broadcast of a pre-season Norwich City friendly football match against West Ham. A recording of the match went out around 90 minutes later with bosses forced to apologise for the technical hitch. [6]
On 5 April 2016, following the closure of BBC Three on Freeview Mustard TV and other local television stations moved from Channel 8 to Channel 7. At the start of May the station moved to broadcasting a 24-hour 'Norwich News Wire' when programmes were not on air. The station also started streaming some of its live studio programming on its YouTube channel 'Norfolk Now'. [7]
Mustard TV closed at the end of August 2017, having been sold to the That's TV group. This would later become the TV channel That's Norfolk.
Mustard TV broadcast a wide range of local programming including news, current affairs, entertainment, culture, sports, property and cookery. [8]
The station broadcast 90 minutes of local news from Mustard TV's Norwich studio every weekday evening. These shows included:
Freeview is the United Kingdom's sole digital terrestrial television platform. It is operated by Everyone TV and DTV Services Ltd, a joint venture between the BBC, ITV, Channel 4, Channel 5 and Sky. It was launched on 30 October 2002, taking over the licence from ITV Digital which collapsed that year. The service provides consumer access via an aerial to the seven DTT multiplexes covering the United Kingdom. As of July 2020, it has 85 TV channels, 26 digital radio channels, 10 HD channels, six text services, 11 streamed channels, and one interactive channel.
Regular television broadcasts in the United Kingdom started in 1936 as a public service which was free of advertising, which followed the first demonstration of a transmitted moving image in 1926. Currently, the United Kingdom has a collection of free-to-air, free-to-view and subscription services over a variety of distribution media, through which there are over 480 channels for consumers as well as on-demand content. There are six main channel owners who are responsible for most material viewed.
ITV Anglia, previously known as Anglia Television, is the ITV franchise holder for the East of England. The station is based at Anglia House in Norwich, with regional news bureaux in Cambridge and Northampton. ITV Anglia is owned and operated by ITV plc under the licence name of ITV Broadcasting Limited.
BBC Look East is a BBC regional television news programmes for the East of England made by BBC East.
Digital terrestrial television in the United Kingdom encompasses over 100 television, radio and interactive services broadcast via the United Kingdom's terrestrial television network and receivable with a standard television set. The majority of digital terrestrial television (DTT) services, including the five former analogue channels, are broadcast free-to-air, and a further selection of encrypted pay TV services are also available.
Becky Jago is an English television news presenter, currently employed by ITV Anglia.
The Tacolneston transmitting station is a facility for both analogue and digital VHF/FM radio and UHF television transmission near Tacolneston, 11 miles (18 km) south-west of Norwich, Norfolk, England.
ITV News Anglia is a British television news service for the East of England, broadcast and produced by ITV Anglia.
ITV1 HD is a British free-to-air high-definition public broadcast television network operated by ITV plc, the company which is contracted to provide 13 ITV1 services across the UK. ITV1 HD simulcasts them in high-definition. ITV1 HD is available to view in England, Wales and the Scottish Borders on Freesat via channel 103, Freeview channel 103, Sky channel 103, Virgin Media channel 103 and in Switzerland on SwisscomTV.
Helen McDermott is a British radio and television presenter, best known for her work at Anglia Television.
Kevin Piper is an English television presenter and media personality. Piper started his career as a journalist at Eastern Counties Newspapers before joining the news and sports team with the independent local radio station Radio Broadland when it launched in 1984. In 1987 Piper joined Anglia TV as a sports reporter and presenter before becoming the station's Head of Sport. He was involved in the launch of ITV's Formula 1 coverage in 1997, attracting Martin Brundle, Murray Walker and Louise Goodman to the ITV line-up before producing network documentaries on Murray Walker and Eddie Jordan.
Local television in the United Kingdom, described in legislation as Local Digital Television Programme Services (L-DTPS), provides a television station for a specific local area. Successful applicants are awarded a sole licence for their chosen area, and are expected to locate their studios within the same area. They broadcast on the digital terrestrial (DTT) system, as used by the national Freeview service.
ITV News Calendar is a British television news service broadcast and produced by ITV Yorkshire.
TalkBristol is a local television station serving Bristol and surrounding areas.
That's TV is a national television network in the United Kingdom, broadcasting via Sky, Freesat, Freeview, and Virgin Media. That's TV started off as the owner of a number of local television licences in several conurbations, but even though regional news can still be found via these services, these channels simulcast the classic hits and television schedule of the national That's TV channel for most of the day. That's Television Ltd is owned by That's Media Ltd, which is based at The Flint Glass Works in the Ancoats neighbourhood of Manchester.
This is a timeline of the history of the British television network ITV.
This is a timeline of the history of Anglia Television, the ITV franchise holder for the East of England.
This is a timeline of local television in the United Kingdom. This refers to stations transmitting to a small area such as a city or part of a county, not to larger regions covered by ITV and BBC regions.
This is a timeline of That's TV, which provides local and national channels in the United Kingdom.