MyCujoo

Last updated

MyCujoo
Industry Sports broadcasting
Founded2015
FounderPedro and João Presa
Headquarters
Zürich
,
Switzerland
Areas served
  • Global
Owner

MyCujoo was a video streaming platform [1] providing live and on-demand broadcast of football matches, sports events, and highlights. [2] MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content [3] [4] including streaming live using a cellphone. [5]

Contents

History

MyCujoo was founded in 2014, [6] and launched in 2015 [7] by brothers Pedro and João Presa. According to the company, beginning with its inaugural partnership with FC Zürich Frauen, [8] MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017, [7] and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers. [8]

Since its partnership with the Asian Football Confederation(AFC) launched in 2016, there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries. [9] In October 2018, the company was the subject of an Amazon Studios documentary. [10] [11] [12] In November 2018, it was described by the Financial Times as one of Europe's 100 digital champions. [13]

In January 2019, it was announced that MyCujoo had concluded a five-year agreement with the International Hockey Federation to provide a dedicated OTT solution, [14] [15] and had been the subject of investment from Sapphire Ventures. [16]

In November 2020, both MyCujoo's direct to consumer live football streaming platform and business to business streaming MyCujoo Live Services were acquired by Eleven Sports. [17] [18] In June 2021 , the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In September 2022, Eleven Sports was acquired by direct-to-consumer live football streaming platform DAZN. [19]

In July 2023, Eleven's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.

References

  1. ↑ Paul Nicholson, "AFC rolls out live streaming platform as media and marketing workshops gather pace", Inside World Football, 29 July 2016.
  2. ↑ Sonia Santos Pereira, "MyCujoo A tecnologia que democratiza a transmissão de futebol" Archived 1 March 2020 at the Wayback Machine , Dinheiro Vivo, 10 March 2018.
  3. ↑ Towards Unprecedented Consumer Electronics [ permanent dead link ], "NHK World", 15 February 2018.
  4. ↑ Miguel Mordado, "Tóquio 2020: Caneleiras, fatos de banho, sondas e equipamentos de respiração. Inovação portuguesa ao serviço dos atletas olímpicos" Archived 6 May 2019 at the Wayback Machine , Sapo 24, 12 March 2018.
  5. ↑ Rodrigo Capelo, "Streaming democratiza acesso de esportes ao torcedor" Archived 13 August 2020 at the Wayback Machine , O Globo, 22 March 2018.
  6. ↑ Maureen Flores, "Ama futebol? MyCujoo é a solução", O Globo, 17 September 2017.
  7. 1 2 Christopher Harris, "Welcome to MyCujoo, the streaming site that wants to turn the soccer world upside down" Archived 1 January 2020 at the Wayback Machine , World Soccer Talk, 5 April 2017.
  8. 1 2 Wataru Funaki, "女子サッカーの救世主か。なでしこリーグを無料放送、新興外資系配信企業「MyCujoo」の正体" Archived 14 June 2018 at the Wayback Machine , "Football Channel", 20 March 2018.
  9. ↑ Paul Nicholson, "AFC streaming platforms hits 18.9m views across 122 countries", Inside World Football, 7 March 2018.
  10. ↑ @werner (28 May 2018). "I had a great day today interviewing two Dutch startups who both focus on passionate communities: @relivecc on outdoors activities and @MyCujoo on football teams around the world" (Tweet) – via Twitter.
  11. ↑ Thijs Peters, "Bij Amazon Web Services krijgt Amazon geen voorrang", MT.nl, 14 June 2018.
  12. ↑ "Now Go Build with Werner Vogels EP1 - Relive and MyCujoo Startup Stories", "Amazon Web Services", 10 October 2018.
  13. ↑ Rebecca Speare-Cole and Tatjana Mitevska, "Europe's 100 digital champions" Archived 28 November 2018 at the Wayback Machine , Financial Times, 21 November 2018.
  14. ↑ Kunal Dhyani, "FIH set to launch global digital broadcast platform – FIH.live" Archived 1 January 2020 at the Wayback Machine , Inside Sport, 8 January 2019.
  15. ↑ Miguel Dantas, "O jogo do teu clube não passa na TV? Talvez esteja na MyCujoo" Archived 1 March 2020 at the Wayback Machine , Publico, 25 December 2018.
  16. ↑ Kate Clark, "Sapphire Ventures bets big on esports and entertainment with new $115M fund" Archived 30 January 2019 at the Wayback Machine , TechCrunch, 28 January 2019.
  17. ↑ "Eleven to launch global streaming service after acquiring MyCujoo". SportsPro Media. 10 November 2020. Archived from the original on 12 November 2020. Retrieved 12 November 2020.
  18. ↑ Steve McCaskill, "Eleven Acquires Mycujoo Streaming Tech To Power Global Sports Service", Forbes, 11 November 2020.
  19. ↑ "Sports streamer DAZN agrees to buy rival ELEVEN | Reuters". Reuters . Archived from the original on 3 December 2022. Retrieved 6 November 2023.
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