Company type | Division |
---|---|
Industry | Online retail, Consumer electronics, Marketplace |
Founded | 2011Melbourne, Victoria, Australia | in
Founder | Sean Senvirtne |
Headquarters | Melbourne, Victoria, Australia |
Key people | CEO: Sean Senvirtne Chief Marketing Officer: Ryan Gracie [1] CTO: Matthew Hosking COO: Joshua Mangan |
Products | Homewares, Furniture, Electronics, Fashion |
Owner | Woolworths Group |
Website | www |
MyDeal is an e-commerce platform operating as an online marketplace. In September 2022, [2] it was acquired by Woolworths Group, [3] a major retail company in Australia.
Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also currently serving as its CEO. [4] Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment. [5] [6]
In 2021, MyDeal expanded [7] [8] its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO). [9] Prior to joining MyDeal, Gracie was part of Catch.com.au. This appointment preceded MyDeal's comprehensive rebranding initiative. [10]
In October 2022, MyDeal experienced a significant data breach, where personal information of approximately 2.2 million customers was exposed. [11] The breach included names, email addresses, and phone numbers. Woolworths Group promptly responded, apologizing for the incident and taking immediate steps to secure the compromised data and prevent future breaches. [12] The event raised concerns about data security practices within e-commerce platforms and led to discussions on enhancing consumer data protection measures.
Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths in New Zealand and its discount department store Big W. Headquartered in Bella Vista, Sydney, it is the largest company in Australia by revenue and number of employees, and the second-largest in New Zealand.
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Sean Senvirtne is an Australian businessman. He is the founder and CEO of MyDeal, which is now a subsidiary of Woolworths. In 2022, he sold the majority share of the MyDeal group to Woolworths in a deal worth $280 million. He retained shares in the business, and remained as the Chief Executive of MyDeal.