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 | |
 FreshChoice in Christchurch, New Zealand | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1995 |
| Headquarters | Christchurch, New Zealand |
Number of locations | 74 stores (August 2025) |
| Parent | Woolworths Limited |
| Website | www |
FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. [1]
The franchise was established in 1995. [2]
By 2008, it had 15 stores but was yet to expand into Auckland. [3]
In 2023, Woolworths Group New Zealand began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034. [4]
There are 74 FreshChoice stores across New Zealand, including 11 in Auckland. [5] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies. [2]
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