Woolworths | |
Company type | Subsidiary |
Industry | Retail |
Founded | 22 September 1924 |
Headquarters | , |
Number of locations | 1,111 including metro (2024) (2022) |
Key people | Amanda Bardwell –CEO, Woolworths Group Annette Karentoni –Chief Supply Chain Officer Natalie Davis –Managing Director, Woolworths Supermarkets [1] |
Parent | Woolworths Group |
Website | www |
Woolworths Supermarkets (colloquially known as "Woolies") is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is currently Australia's largest supermarket chain with a market share of 33% as of 2019. [2]
Woolworths specialises in groceries (vegetables, fruit, meat, packaged foods, etc.), but also sells magazines, DVDs, health and beauty products, household products, pet and baby supplies, and stationery. As of June 2023, there were 995 Woolworths supermarkets and 90 Woolworths Metro convenience stores. [3] Woolworths Online (formerly HomeShop) is a click and collect, and home delivery service for Woolworths supermarkets.
Woolworths Limited (now Woolworths Group) was first registered on 22 September 1924 by five Australian entrepreneurs –Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed and Ernest Williams. [4] The first store was opened on 5 December 1924 in Pitt Street of Sydney's Imperial Arcade, called "Woolworths Stupendous Bargain Basement". [5] [6] Following the first store there were only 29 shareholders and there was little interest to accelerate the brand's growth. However, as trading continued and shareholders brought more capital, the dividends paid by the company increased from 5% to 50% after its third year of operation.
Consumer interest in the company grew after December 1924, as more branches of the store were established across Australia. Woolworths stores began selling a variety of goods, claiming the lowest prices as well as money back guarantees. [7] At the forefront of innovation in Australia, Woolworths stores became the first variety store in the world to install receipt printing cash register machines in 1926. [8]
The second Woolworths outlet was opened on 6 August 1927, on Queen Street, Brisbane. [9] The first Woolworths store in New Zealand was opened in 1929 . Following the opening of the Hobart store in 1940, Woolworths had a store in every state in Australia. [10]
With the company and its stores running successfully, Woolworths began to experiment with expanding their grocery range –more stores began stocking fresh fruits and vegetables and a larger range of food. The first self-service store in Beverly Hills, Sydney was opened in 1955. [9] In 1958 the first supermarket was opened at Dee Why, followed by the first purpose-built supermarket at Warrawong Plaza in 1960. [11]
In 1958 Woolworths Limited acquired all 32 Brisbane Cash & Carry stores, which was a popular Brisbane grocery store chain. These were then later rebranded as Woolworths stores. [12] As Woolworths gradually focused more on groceries, the first Big W department store was opened in 1964 at Jesmond, New South Wales. [13]
In 1982, Woolworths Limited acquired two Tasmanian grocery brands: Roelf Vos and Purity, which were converted into Woolworths stores in 2000.[ citation needed ] After the arrival of American supermarket giant Safeway in Australia in 1962, Safeway Australia was bought by Woolworths in 1985. Woolworths Limited acquired all of the Safeway stores and the naming rights in exchange for a 20% equity interest in Woolworths Limited. [14] [15] At the time of the acquisition, Safeway had 126 stores across Victoria, Queensland and New South Wales. [16] All Safeway stores in Queensland and New South Wales were rebranded as Woolworths supermarkets, but most Victorian stores continued trading as Safeway. [17] In 2008, Woolworths announced it would rebrand Safeway stores as Woolworths, and this process was completed in June 2017. [18]
In 2018, Woolworths Group stopped providing single-use plastic bags during checkout at the same time as Coles Supermarkets, bringing them in line with Australia's third-biggest supermarket, Aldi. [20] In the following three months, Australian's plastic bag use dropped by 80%, leading to 1.5 billion fewer bags going to landfill. [21] Woolworths also committed to removing 180 tonnes of plastic packaging from their products in 2018. [22]
In September 2021, Woolworths launched an online marketplace called Everyday Market. The marketplace allows customers to purchase products from partnered companies, including products not normally sold in the supermarket. [23]
In May 2023, Woolworths acquired Milkrun, a fast grocery delivery startup which ceased operations the previous month and competed with the supermarket's Metro60 delivery service. Woolworths rebranded Metro60 as Milkrun. [24] [25]
In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26] In 2014 the original "The Fresh Food People" slogan returned with a new lineup of television commercials. Various other catchphrases have been used in recent advertisements, including "That's Today's Fresh Food People", and "Get Your Woolies Worth."
Loyalty schemes include a number of incentives for purchasing at their stores by subsidising petrol prices at Caltex Woolworths petrol stations and the now defunct Woolworths Plus Petrol. Discounts included 2-cent, 4-cent, 6-cent and in some regional areas 10-cent discounts on fuel, rewarded for purchases over certain amounts.
In September 2007, Woolworths began a trial in central-west New South Wales of Woolworths Rewards, a Woolworths shopping card that automatically tracks supermarket purchases and fuel discounts, thus eliminating the need for shoppers to retain paper coupons. [27] In addition it allows Woolworths to record purchases made by customers to offer them relevant promotions and for studies in demographics and marketing, [28] hence incentives for customers who register their details.
In February 2008, following the New South Wales trial, Woolworths announced that its Woolworths Rewards card would be rolled out nationally. The implementation began with South Australia and Northern Territory in mid-February 2008, and to other states (excluding Tasmania) [29] by the end of May 2008. [30] In August 2009, Woolworths announced that there were 3.8 million cards registered, of which 1.2 million were linked to a Qantas Frequent Flyer account. [31]
Later, in about 2022, Woolworths rebranded its loyalty scheme to “Everyday Rewards” to further solidify its growth beyond the supermarket industry.
The Frequent Shopper Club, stylised as F$C, was a reward program for shopping in Woolworths stores in Tasmania. It was started by Purity Supermarkets in 1992, and was in use until January 2021. [32] [33] In July 2020, Woolworths announced that the program would be folded into the Everyday Rewards program. [34]
In 2007, Woolworths announced that it was planning to launch a general purpose credit card in 2008. [35] Woolworths offered these credit card holders reward vouchers redeemable throughout its store network. [36] Woolworths subsequently announced that the Woolworths Everyday Money MasterCard would be launched on 26 August 2008, allowing customers to earn shopping cards redeemable at Woolworths Group retailers. [37] [38]
Woolworths has a range of generic or private label brands:
A budget label covering everyday household products and groceries. Products within this range typically feature a red and white Woolworths logo on the top left corner on the front side of the packaging. [39]
A low cost in store bakery purchase option that allows for cheap bakery purchases. Products within this range typically feature a black and white Woolworths logo on the top left corner on the front side of the packaging. [40]
Woolworths' most populous own brand range, it features food lines in all categories across the store. Products in this range feature a green and white logo. Customer can become part of a food sampling group called "Bunch" in order to test foods within this range and provide feedback to make improvements. [41]
This own brand features premium products which are usually only available around Christmas time, and include products such as Christmas puddings, fruit mince pies and cakes. [42]
Macro features a range of foods that are free from artificial sweeteners, colours, flavours, added MSG and hydrogenated oils. Many products in this range are promoted as organic foods. [43] The brand was launched in December 2019 following Woolworths' acquisition of the Macro Wholefoods organic grocery chain earlier that year. [44]
This range is a collaboration between Woolworths and Australian personal trainer Michelle Bridges. The range is exclusively chilled and frozen meals, all of which include 2–3 serves of vegetables, grains and protein, and are all under 450 calories per serve. [45]
This is a fresh produce brand which features fruit and vegetables, such as carrots, lemons and apples, that are oddly shaped or are otherwise imperfect. These products are sold at a cheaper price as a compromise to this. [46]
This section needs expansion. You can help by adding to it. (July 2020) |
In July 2020, Woolworths were found guilty of breaching spam laws in excess of 5 million times and failing to unsubscribe customers from their mailing lists when requested to do so. The Australian Communications & Media Authority (ACMA) found Woolworths had unlawfully spammed more than a million customers between October 2018 and July 2019. [57] The supermarket was found to have repeatedly ignored consumers who had tried to prevent receipt of marketing emails and had not attempted to improve, despite the AMCA notifying the company that they had received customer complaints. The company was fined $1,003,800. [57]
ACMA chairman Nerida O'Loughlin said of the violation:
"The spam rules have been in place for 17 years and Woolworths is a large and sophisticated organisation. The scale and prolonged nature of the non-compliance is inexcusable." [57]
In 2019, Woolworths admitted to having underpaid its employees by millions of dollars. [58]
In 2023, Woolworths came under scrutiny for converting some of its full-size stores into the smaller Woolworths Metro format stores. Woolworths Metro stores typically stock a lesser range of products and have a different pricing structure than the full format stores. [59] In August 2023, residents in Alexandria protested the planned conversion of their local Woolworths to a Woolworths Metro. A petition, promoted by local community groups, gathered over 1600 signatures, with support from the City of Sydney mayor, Clover Moore. Despite the community feedback, Woolworths pushed through with the Metro conversion. [60] [61]
On 10 January 2024, Woolworths Group announced that Woolworths supermarkets and Big W would no longer be stocking Australia Day-themed merchandise, citing declining demand and the broader discussion about the national holiday. [62] The decision caused some controversy, with Liberal opposition leader Peter Dutton calling for a boycott for its decision [63] [64] [65] [66] and vandalism to two stores in Brisbane. [67] [68] [69]
Both Woolworths and Coles Supermarkets have come under scrutiny in 2023–2024 due to their alleged collaboration in price gouging. Together, the two form a duopoly in the Australian supermarket industry colloquially known as Colesworth. [70] The supermarket chain claims this is an ongoing effect of the global 2021–2023 inflation.
CEO Brad Banducci was interviewed on the news program Four Corners in February 2024 and subsequently walked out mid interview, but later returned after being coaxed into returning to complete the interview. He subsequently announced his intention to resign from the position in September of that year with the managing director of e-commerce and loyalty, Amanda Bardwell replacing him as CEO. [71]
In September 2024, the Australian Competition and Consumer Commission brought legal action against Woolworths, accusing the supermarket of misleading customers on discounts through their Prices Dropped promotions. [72]
Countdown was an Australian-owned New Zealand full-service supermarket chain and subsidiary of Woolworths New Zealand, itself a subsidiary of Australia's Woolworths Group. It is one of two supermarket chains in New Zealand, the other being Foodstuffs.
Metro Inc. is a Canadian supermarket chain operating in the provinces of Quebec and Ontario. The company is based in Montreal, Quebec, with head office at 11011 Boulevard Maurice-Duplessis. Metro is the third-largest grocer in Canada, after Loblaw Companies Limited and Sobeys.
Sobeys Inc. is a national supermarket chain in Canada with over 1,500 stores operating under a variety of banners. Headquartered in Stellarton, Nova Scotia, it operates stores in all ten provinces and accumulated sales of more than C$25.1 billion in the fiscal 2019 operating year. It is a wholly owned subsidiary of Empire Company Limited, a Canadian business conglomerate.
Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths in New Zealand and its discount department store Big W. Headquartered in Bella Vista, Sydney, it is the largest company in Australia by revenue and number of employees, and the second-largest in New Zealand.
Acme Markets Inc. is a supermarket chain operating 161 stores throughout Connecticut, Delaware, Maryland, New Jersey, the Hudson Valley of New York, and Pennsylvania and, as of 1998, is a subsidiary of Albertsons, and part of its presence in the Northeast. It is headquartered in East Whiteland Township, Pennsylvania, near Malvern, a Philadelphia suburb.
Coles Supermarkets Australia Pty Ltd, doing business as Coles, is an Australian supermarket, retail and consumer services chain, headquartered in Melbourne as part of Coles Group. Founded in 1914 in the suburb of Collingwood by Sir George Coles, Coles currently operates 846 supermarkets throughout Australia, including several now re-branded Bi-Lo stores. Coles has over 120,000 employees and accounts for around 27 per cent of the Australian market.
Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops and fuel centers. It is a subsidiary of Albertsons after being acquired by private equity investors led by Cerberus Capital Management in January 2015. Safeway's primary base of operations is in the Western United States, with some stores located in the Mid-Atlantic region of the Eastern Seaboard. The subsidiary is headquartered in Pleasanton, California.
Franklins was an Australian discount supermarket chain selling packaged groceries and perishables throughout New South Wales, Queensland, Victoria and South Australia. It sold the "No Frills" home brand generic products. In 2011 the chain was bought by Metcash and the stores were sold off, shut down or converted into new supermarket banners or other brands. The final store closed in April 2015.
EG Australia is the Australian subsidiary of British company EG Group which operates the EG Ampol chain of petrol stations, selling Ampol fuel at its stations. As of October 2022, there are over 540 EG Ampol petrol stations. The service stations were acquired from Woolworths in April 2019 for $1.72 billion.
Woolworths is an Australian-owned New Zealand full-service supermarket chain and subsidiary of Woolworths New Zealand, itself a subsidiary of Australia's Woolworths Group. Previously known as Countdown, the business is currently in the process of rebranding all stores as Woolworths.
Reddy Express, formerly Coles Express, is an Australian chain of convenience stores at Shell Australia petrol stations. Until it became controlled by Viva Energy in May 2023, Coles Express was a trading name of Coles Group. Then in September 2023, Coles Express was renamed to Reddy Express.
Ampol Limited is an Australian petroleum company headquartered in Sydney, New South Wales. Ampol is the largest transport energy distributor and retailer in Australia, with more than 1,900 Ampol-branded service stations across the country as of October 2022. Ampol also operates in New Zealand through its subsidiary Z Energy.
Price Chopper was part of the Woolworths New Zealand Supermarket Group, alongside Woolworths and Big Fresh.
Flemings was a chain of discount supermarkets in Sydney, Australia and surrounding areas.
Australian Safeway Pty Ltd was a chain of supermarkets in Australia from 1963 to 2017. The supermarkets were initially part of Safeway Inc. but were absorbed by Woolworths Limited in 1985. On 22 August 2008, Woolworths Limited announced it would discontinue the Safeway name, and former Safeway stores were rebranded to Woolworths or closed. The final Safeway store to be rebranded was Wodonga, occurring on 6 June 2017.
Thomas Dux Grocer, also known as Thomas Dux, was an Australian chain of gourmet grocery stores operated by Woolworths from 2008 to 2017.
Everyday Rewards, known as Woolworths Rewards between 2015 and 2020, is a customer loyalty program owned and operated in Australia and New Zealand by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
Safeway is a Canadian supermarket chain that operates 135 full-service locations, mostly in the country's Western provinces. It was established in 1929 as a subsidiary of the American Safeway chain before being sold in 2013 to Sobeys, a division of the conglomerate Empire Company and Canada's second-largest supermarket chain. Though independent from the American company, it continues to use the Safeway name and logo as of May 2023.
{{cite web}}
: Missing or empty |url=
(help); Unknown parameter |url https://www.woolworths.com.au/shop/browse/bakery/in-store-bakery?srsltid=
ignored (help)