Retailing in New Zealand is an important sector in the economy of New Zealand, as a channel for a large proportion of household spending and international visitor spending. [1]
The overall size of the sector has been increasing since the end of the 1997 Asian financial crisis, with retail sales increasing by 30% between 1999 and 2005. One contributing factor was the growth of larger stores with greater buying power and economies of scale, at the cost of smaller bricks and mortar merchants. Another contributing factor was low price inflation, with the price of imported goods falling 12% during that period. [1]
By 2004, about 15% of New Zealand businesses were retail outlets. These businesses accounted for 19% of total employment and 7.5% of the Gross Domestic Product with total sales of about $51 billion. Supermarket and grocery stores made up about 28% of non-auto sales and 16% of retail employees. [1]
The beginning of the COVID-19 pandemic in New Zealand had a major impact on the retail sector. Sales dropped 15% in the June 2020 quarter before increasing 7.4% in the September 2020 quarter. [2] The sector recovered faster than originally expected. [3]
In 2021, BDO identified the key trends in the New Zealand retail sector to be rising staffing costs, increased online shopping, changing technology, and the need to improve efficiency without compromising customer experience. [4]
Sales values in the sector increased from $8.3531 billion in 2000 to $22.5867 billion in 2021. [5] The number of businesses increased from 2,679 to 3,525. [6] The number of employees increased from 46,700 to 62,600. [7]
Sales values in the sector increased from $3,575.4 million in 2000 to $9,754 million in 2021. [24] The number of businesses declined from 1,542 to 1,401. [25] The number of employees increased from 13,000 to 23,800. [26]
New Zealand has several petrol station chains and franchises which supply fuel for cars, motorbikes, trucks and boats.
The sector has undergone significant consolidation between 2000 and 2021. The number of businesses almost halved from 1,245 to 660. [34] The number of employees also halved from 12,400 to 6,200. [35]
Sales values in the sector increased from $3.4436 billion in 2000 to $7.642 billion in 2021. It reached a record high of $9.0095 billion in 2022. [36]
Sales values in the sector increased from $2,507.7 million in 2000 to $6,049.1 million in 2021. [48]
The number of businesses has declined from 6,423 to 5,772. [49] The number of employees increased from 19,000 to 23,600. [50]
Sales values in the sector increased from $2,556.1 million in 2000 to $5,774.6 million in 2021. [60] The number of businesses decreased from 18 to 12. [61] The number of employees has fluctuated from 18,700 to 19,700. [62]
Sales values in the sector increased from $1,385.4 million in 2000 to $4,626.2 million in 2021. [82] The number of businesses increased from 1,029 to 1,269. [83] The number of employees increased from 5,100 to 8,600. [84]
The three major companies in the New Zealand telecommunications industry operate retail stores. Spark New Zealand has 63 stores. [104] [105] One NZ also has 63 stores. [106] 2degrees has 59 stores. [107]
Sales values in the sector increased from $1,811.1 million in 2000 to $3,942 million in 2021. [108] The number of businesses increased from 2,442 to 2,865. [109] The number of employees increased from 15,000 to 21,000. [110]
Quarterly sales revenue in motor vehicle and parts retailing sector increased from $1.5565 billion in the first quarter of 2000 to $3.8335 in the first quarter of 2021. [179] The number of businesses increased from 468 to 834. [180] The number of employees increased from 16,100 to 19,800, but continues to fluctuate each year. [179]
New Zealand has two main chains of automotive part retailers sell a range of automotive parts, automotive accessories, power tools and engine oils.
Repco has been operating in New Zealand since 1981 and has 81 stores. [181]
Supercheap Auto opened its first stores in New Zealand in 2003 and now has 46 stores in the country. [182]
Sales values in the sector increased from $1,531.8 million in 2000 to $2,858.8 million in 2021. [183] The number of businesses increased from 2,034 to 1,821. [184] The number of employees increased from 9,600 to 10,400. [185]
Non-store retailers are businesses that have no permanent physical bricks and mortar retail stores, and exclusively sell their products exclusively through online stores, market stores, telemarketing, door-to-door sales and vehicles. [210]
The number of businesses in the sector dropped to 1,299 businesses in 2003. The number of employees dropped to 1,450 in 2004. Since then, with the rise of e-commerce, the number of businesses has consistently increased. By 2021, the consisted of 2,937 businesses, with 3,350 employees and sales volumes of $2.3 billion. [211] [212] [213]
Sales values in the sector increased from $1,318.8 million in 2000 to $2,767.5 million in 2021. [214] The number of businesses increased from 1,485 to 1,734. [215] The number of employees has increased from 7,000 to 9,100, except for a decline following the Global Financial Crisis. [216]
Some retailer specialise in furniture, such as Nood Furniture (15 stores), [217] Freedom Furniture (14 stores), [218] and Nick Scali Furniture (five stores). [219] Harvey Norman and Smiths City sell a combination of household appliances. [66] Department store chains like The Warehouse, Farmers and Kmart also sell furniture. [63] [65] [68]
Liquor retailers can sell beer, wine and cider like supermarkets and grocery stores, as well as spirits and RTDs. Sales values in the sector increased from $820 million in 2000 to $1.9375 billion in 2021. [228] The number of businesses increased from 468 to 975. [229] The number of employees increased from 2,800 to 3,650. [230]
Sales values in the sector increased from $572.6 million in 2000 to $1.7483 billion in 2021. [246] The number of businesses increased from 2,310 to 2,982. [247] The number of employees increased from 8,000 to 11,100. [248]
Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths in New Zealand and its discount department store Big W. Headquartered in Bella Vista, Sydney, it is the largest company in Australia by revenue and number of employees, and the second-largest in New Zealand.
Foodstuffs (NZ) Ltd is a New Zealand grocery company owned by the retailers' cooperatives Foodstuffs North Island Limited and Foodstuffs South Island Limited. Together, the two cooperatives collectively control an estimated 53% of the New Zealand grocery market. The group owns retail franchises Four Square, New World and Pak'nSave, and in-store private labels Pams, Pam's Finest, and Value. Foodstuffs operates over 400 retail stores as of 2020, and serves an estimated 3.6 million customers each week.
The Warehouse Group (TWG) was established by Stephen Tindall in 1982 and is the largest retail group in operation in New Zealand. It is a corporate conglomerate that consists of The Warehouse, Warehouse Stationery, Noel Leeming, 1-day, and TheMarket.
Farmers Trading Company Ltd is a New Zealand mid-market department store chain. Headquartered in Flat Bush, Auckland, Farmers operates 59 stores across New Zealand, specialising in family fashion, beauty, homewares, furniture, large appliances and whiteware.
Briscoe Group is a New Zealand retail chain. It has 92 stores throughout New Zealand trading under the Briscoes Homeware (48) and Rebel Sport (44) nameplates. The company was founded in 1861 in Dunedin, New Zealand, providing wares to gold miners. Profit in 2022 was $88.4 million. It has 2,300 staff in 90 stores.
The Good Guys Discount Warehouses (Australia) Pty Ltd., trading as The Good Guys, is a chain of consumer electronics retail stores in Australia and formerly New Zealand. Its national headquarters is in the Melbourne suburb of Southbank, Victoria. The company was founded by Ian Muir, and following his death in 2009 ownership of the chain remained with the Muir family. In 2016, The Good Guys was purchased by JB Hi-Fi, despite competition concerns.
SuperValue is a chain of locally owned and operated supermarkets in New Zealand, established in 1964. The stores are operated under franchise agreements, with franchise and group operation controlled by Wholesale Distributors Limited (WDL).
The James Pascoe Ltd Group of Companies is a privately owned New Zealand retail group with holdings across New Zealand and Australia. JPG owns and operates chains Pascoes the Jewellers, Stewart Dawsons and Goldmark ; department store Farmers ; homeware retailer Stevens; and bookshop Whitcoulls in New Zealand. The group's three Australian businesses are jewellers Prouds the Jewellers, Angus & Coote and Goldmark, with over 460 stores across Australia as of 2012. Goldmark is the only brand operating in both countries.
Hallensteins Glassons is a New Zealand fashion company based in Auckland, with stores in New Zealand and Australia.
LiquorLand is a franchise of independently owned bottle shops around New Zealand, operated by Foodstuffs. LiquorLand is part of the Fly Buys and Airpoints loyalty schemes.
Australian Liquor Marketers is the liquor arm of Metcash. It distributes liquor to businesses around Australia and New Zealand, and runs a franchise of almost 2900 liquor stores operating as The Bottle-O, Cellarbrations, IGA Liquor, Duncans, Thirsty Camel, Big Bargain, Porters and Merchants Liquor.
Barkers or Barkers Men's Clothing is a New Zealand menswear fashion brand and retail chain. It has 31 stores around the country, including 13 in Auckland. It was established in Auckland CBD in 1972, and is headquartered in Grafton, Auckland. The chain sells a range of men's clothing, including shirts, knitwear, pants, jeans, sweatshirts, jackets and coats, blazers, t-shirts, shorts, polo shirts, socks, ties and belts.
Guthrie Bowron is a franchise of New Zealand home improvement stores established in 1896. It sells a range of home decorating supplies, including paint, wallpaper, flooring, curtains and blinds.
Hannahs is a New Zealand footwear retail company.
Overland Footwear Group is a New Zealand and Australian footwear and fashion retail company. It operates the Merchant 1948 and Mi Piaci retail chains in both countries and produces its own footwear lines.
The Trusts are a group of two community-owned organisations with a near monopoly on the sale of alcohol in West Auckland. They are one of the largest alcohol retailers in New Zealand.
Accent Group is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 800 retail stores, along with 19 brands, and more than 20 online platforms.
The hospitality industry in New Zealand is a major industry operating around the country. It is one of the largest employment sectors in the country, contributing about 1.7% of GDP, equivalent to NZ$5 billion annually.