LiquorLand

Last updated

LiquorLand
Type Subsidiary
Industry Retail
Headquarters
New Zealand
Number of locations
145 stores [1]
Area served
 New Zealand
ProductsBottle shops
Parent Foodstuffs
Website www.liquorland.co.nz

LiquorLand (sometimes referred to as Liquorland) is a franchise of independently owned bottle shops around New Zealand, operated by Foodstuffs. [2] LiquorLand is part of the Fly Buys and Airpoints loyalty schemes. [1]

Contents

Brands

LiquorLand (1981-present)

LiquorLand was established in 1981 as a franchise of independently owned liquor stores. [1] By 2002, under the ownership of DB Breweries, it had 72 stores. [3] By 2005, it had 80 stores. [4]

Foodstuffs purchased the franchise in 2009 for an undisclosed sum. [5] Woolworths Group had also attempted to purchase the chain. [6]

Birds Liquorsave (1991-2005)

Birds Liquorsave was established in Hamilton in 1991. It had seven stores in Hamilton, Rotorua, Thames and Tauranga by 2005. [7]

The Mill took over Birds Liquorsave in 2005, rebranding the stores as The Mill Liquorsave. [7] [8] The stores were converted into LiquorLand stores, after Foodstuffs purchased The Mill in 2015. [9]

The Mill (1993-2015)

The Mill was established in New Plymouth in 1993. [10] It had 24 stores in 2004, [9] and had 31 stores by 2005. [7] It took over Birds Liquorsave in October 2005, rebranding the stores as The Mill Liquorsave. [7] It also introduced no-frills stores in March 2006. [8]

Independent Brewers, a Papakura-based alcohol company owned by Asahi Breweries, [11] purchased The Mill franchise in May 2013. [10] The franchise reached 35 stores; most were located in the North Island but none were located in Auckland. [12]

Independent Brewers sold The Mill to Foodstuffs for an undisclosed sum in October 2015, [13] The stores were converted into LiquorLand stores. [9] None of the stores were located in Auckland.

Duffy & Finn's (2006-2010)

Foodstuffs established the Duffy & Finn's alcohol chain in 2006. The first outlet, a small liquor store, opened in Porirua in August. The second outlet, a $1 million 800m² large-format store, opened in Pukekohe in November. [14] [15]

The chain was based on Australian liquor chain Dan Murphy's. At the time, Woolworths Group had been understood to be planning to expand the chain to New Zealand. [16]

The Duffy and Finn's store was phased out following Foodstuffs' purchase of LiquorLand in 2009. [5] The two stores were continuing to operate in 2011. [17] [18] The brand was removed from the Foodstuffs website in the last three months of that year. [18] [19]

Henry's Beer, Wine & Spirits (2006-2023)

The first Henry's store was opened in Queenstown in October 2006. [16]

Foodstuffs purchased nine Imperial Discount Liquor stores in Kaikōura, Rangiora and Christchurch, rebranding them as Henry's from June 2007. [16] The Imperial Discount Liquor franchise had been operating since 2004. [20]

From late 2022, Foodstuffs began to phase out the Henry's Beer, Wine & Spirit brand. All 19 stores were converted to LiquorLand with the last store rebranding at the end of February 2023.

History

During the initial COVID-19 lockdown in March and April 2020, Foodstuffs was required to close its liquor stores and shift to online sales. [21] When the stores were allowed to reopen, they began surveying customers on how the stores and website could be improved. [22]

In 2021, Foodstuffs reached an agreement with The Trusts, to allow some of its WestLiquor stores in West Auckland to be re-branded as LiquorLand. [23] Under the agreement, Foodstuffs can make recommendations on pricing. [24]

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References

  1. 1 2 3 "About Liquorland". Liquorland New Zealand.
  2. ↑ "Our Store Brands". foodstuffs-si.co.nz. Foodstuffs.
  3. ↑ "DB Breweries buys 7 Liquorlands". Wilson & Horton. New Zealand Herald. 22 October 2002.
  4. ↑ Chan, Karen (16 December 2005). "Cheaper liquor as chains keep growing". APN News & Media. New Zealand Herald.
  5. 1 2 "Foodstuffs buys Liquorland". stuff.co.nz. Business Day. 31 January 2009.
  6. ↑ "Woolworths misses out an NZ Liquorland acquisition". Australian Food News. 31 October 2008.
  7. 1 2 3 4 "Liquor store gets new owner". APN News & Media. Bay of Plenty Times. 10 October 2005.
  8. 1 2 Dacruz, Michelle (12 March 2006). "The Mill launches no-frills liquor store". Wilson & Horton. New Zealand Herald.
  9. 1 2 3 Gibson, Anne (7 October 2015). "Foodstuffs signs deal to acquire liquor stores". New Zealand Media and Entertainment. New Zealand Herald.
  10. 1 2 "New boy on block acquires The Mill". APN News & Media. New Zealand Herald. 21 May 2013.
  11. ↑ Krause, Nick (18 August 2011). "Asahi buys Independent Liquor". stuff.co.nz. Business Day.
  12. ↑ "The Mill". themill.co.nz. The Mill Holdings. Archived from the original on 13 January 2015.
  13. ↑ Gibson, Nevil (8 October 2015). "Foodstuffs acquires The Mill liquor stores from Asahi". National Business Review.
  14. ↑ "Foodstuffs opens Duffy & Finn's store in Auckland". APN News & Media. New Zealand Herald. 30 November 2006.
  15. ↑ "Duffy & Finn's Arrives In The Auckland Region". scoop.co.nz. Foodstuffs. 30 November 2006.
  16. 1 2 3 "Foodstuffs picks up more stores for Henry's chain". New Zealand Herald. New Zealand Press Association. 20 March 2007.
  17. ↑ "Duffy and Finns". duffyandfinns.co.nz. Foodstuffs. Archived from the original on 9 December 2010.
  18. 1 2 "Foodstuffs Our Brands". foodstuffs.co.nz. Foodstuffs. Archived from the original on 30 September 2011.
  19. ↑ "Foodstuffs Our Brands". foodstuffs.co.nz. Foodstuffs. Archived from the original on 16 December 2011.
  20. ↑ "Imperial Discount Liquor". dnb.com. Dun & Bradstreet.
  21. ↑ Coltman, Karen (25 August 2021). "Liquor deliverers 'like Santa' during lockdown". stuff.co.nz.
  22. ↑ Wynn, Kirsty (30 May 2021). "Pandemic fatigue: Customer Radar data reveals consumers want good service without Covid excuse". New Zealand Media and Entertainment. New Zealand Herald.
  23. ↑ Clent, Danielle (8 July 2021). "Liquorland to operate in West Auckland, partnering with The Trusts". stuff.co.nz.
  24. ↑ Keall, Chris (8 July 2021). "West Auckland booze war: The Trusts ink partnership with Liquorland - a new dawn?". New Zealand Media and Entertainment. New Zealand Herald.
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