A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and rewards schemes, including in banking, entertainment, hospitality, retailing and travel. The market approach has shifted from product-centric to a customer-centric one due to a highly competitive market and a wide array of services offered to customers, therefore, it's important that marketing strategies prioritize growing a sustainable business and increasing customer satisfaction.
Air New Zealand Limited is the flag carrier airline of New Zealand. Based in Auckland, the airline operates scheduled passenger flights to 20 domestic and 32 international destinations in 18 countries, primarily around and within the Pacific Rim. The airline has been a member of the Star Alliance since 1999.
Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Ltd, a company wholly owned by Sainsbury's. The scheme is the largest in the United Kingdom, and comprises a number of partner companies including Sainsbury's, Esso and eBay. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. Participating companies cover sectors including travel, retail, finance and newspapers.
A frequent-flyer program (FFP) is a loyalty program offered by an airline.
Woolworths Group Limited is an Australian trans-Tasman retailer headquartered in Bella Vista, Sydney, with extensive operations throughout Australia and New Zealand. It is the largest company in Australia by revenue and the second-largest in New Zealand.
Aeroplan is a coalition loyalty program owned by Air Canada, Canada's flag carrier. The Aeroplan program was created in July 1984 by Air Canada as an incentive program for its frequent flyer customers. In 2002 it was spun off as a separate corporate entity and eventually sold to Aimia. On May 11, 2017, Air Canada announced it plans to launch a new loyalty program to replace the Aeroplan program in 2020. On August 21, 2018, Air Canada, along with TD, CIBC and Visa, agreed to acquire Aeroplan from Aimia for CA$450 million in cash. There are approximately 5 million active members in the program. On August 11, 2020, Air Canada released details about its new loyalty program, which was a relaunch of Aeroplan.
Flybuys is an Australian customer loyalty program equally owned by the Coles Group and Wesfarmers through joint venture Loyalty Pacific. Members can accrue points by shopping at Coles Group brands, certain Wesfarmers brands, and some third-party partners like HCF Insurance and Optus. Points can then be redeemed for money off purchases at Coles Supermarkets, Kmart, and Target stores, as well as holidays and household goods.
The Air Miles Reward Program is a group of separately operated loyalty programs owned and operated by LoyaltyOne. The programs are available in Canada, the Netherlands and the Middle East. Points are earned on purchases at participating merchants and can be redeemed against flights with specific airlines.
PC Optimum is a single loyalty program operated by Canadian retail conglomerate Loblaw Companies; it was created through the merger of Loblaws' PC Plus and Shoppers Drug Mart's Shoppers Optimum programs.
EG Australia is an Australian chain of petrol stations, selling Ampol fuel at its stations. The service stations are owned by British company EG Group, and were acquired from Woolworths in April 2019 for $1.72 billion. Since the sale, Woolworths-branded service stations have been progressively rebranded into EG stations.
Woolworths Ltd is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths today is Australia's biggest supermarket chain with a market share of 33% as of 2019.
Caltex is a petroleum brand name of Chevron Corporation used in 29 countries in the Asia-Pacific region, the Middle East, and Southern Africa.
Ampol Limited is an Australian petroleum company headquartered in Sydney. It was first incorporated in 1936 in New South Wales to market petrol in its chain of service stations. In 1995, Ampol merged with Caltex to form Australian Petroleum, which in 1997 became Caltex Australia. In December 2019, Chevron Corporation, owner of the Caltex trademark, gave notice to terminate the licence agreement for use of the Caltex brand in Australia. From May 2020, the company officially rebranded as Ampol along with a new logo that was rolled out across Australia between 2020 and 2022.
Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
Asia Miles is a loyalty and frequent-flyer program launched by Cathay Pacific. Launched in February 1999, it allows members to earn miles by making different purchases with co-branded credit cards or on partnered flights, hotels, dining, financial services, retail, and technology products and services. Membership is free and open to individuals aged two or above.
Velocity is the frequent-flyer program of Virgin Australia Holdings.
Everyday Rewards, formerly Woolworths Rewards, is a customer loyalty program owned and operated in Australia by Woolworths Group. Members can earn points in the program from Woolworths Group companies, as well as partner brands like Ampol, Bupa and Origin Energy. Qantas Frequent Flyer program members can convert 2,000 Everyday Rewards points to 1,000 Frequent Flyer points as part of a partnership between the two companies.
LoyaltyOne, Co. provides loyalty marketing services to enterprises in retail, financial services, grocery, petroleum retail, travel, and hospitality sectors globally. Under the Alliance Data umbrella, it offer services in coalition loyalty programs, analytics and retail solutions, loyalty consulting and customer analytics.
Z Energy is a New Zealand fuel distributor with branded service stations. It comprises some of the former assets of Shell New Zealand and Chevron New Zealand. Shell exited the New Zealand fuel distribution business in April 2010, selling its operations to Infratil and NZ Super. The former Shell operations were rebranded as Z Energy in 2011. Since May 2022, it is a subsidiary of Australian petroleum company Ampol.
Scene+ is a Canadian loyalty program established in 2007. It is owned by Scene LP, which is jointly owned by Cineplex Entertainment, Scotiabank, and Empire Company.
